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PubMatic, which provides more than 4,000 online publishers with real-time ad optimization, today announced AdFlex, the first entirely transparent campaign fulfillment service designed to provide ad networks with publisher inventory in a flexible way.

PubMatic Launches AdFlex Ad Network Inventory Fill Service (video) Written By Allen Stern - September 22, 2008 We've written many times about the new online advertising services that help publishers earn more from their ad inventory including PubMatic, YieldBuild and Rubicon.

I have watched Ad Networks cropping up everywhere over the last couple of years like mushrooms. How do you manage so many networks, and figure out which ones can make the most money for you if you are a publisher? Enter Pubmatic.

Friday, September 12, 2008 #fullpost{display:inline;} No later than two weeks ago, I signed up to an ad network for HyveUp. After two weeks and no mentionable results, I took the ad down and forgot about the ad network altogether.

If you’re a publisher who thinks that you are going to strike gold in an ad supported business, you’re going to have to get more creative than just relying on ad networks. And here is the proof, PubMatic has released its monthly PubMatic AdPrice Index, an industry-wide measure of online ad network pricing for publishers.

Online ad spending seemed to be the only advertising spending that was remaining at a steady pace. This is true no longer. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

According to the latest PubMatic AdPrice Index, average eCPMs across the board are mostly flat. eCPMs across all sites dropped a penny to 0.36 in June. That’s down from 49 cents in March (an NCAA basketball tournament bump?).

Online ad networks have been getting a lot of hype over the last couple of years. But many of these companies have been relying on sales deals with brands and ad agencies to build revenue — and not relying so much on measurable, reliably reported customer responses to ads. Now that the general U.S.

PubMatic AdPrice Index: Prices Still Stagnant Written By Allen Stern - July 15, 2008 PubMatic is out with their monthly AdPrice Index report for June 2008 and their analysis shows that prices remain stagnant and show little movement from the previous month.

The vast majority of web sites today are not monetizing their advertising to their fullest potential. Rajeev Goel, CEO and Co-founder of Pubmatic, a company that specializes in optimizing ad network serving for web sites has just released an essential guide to ad revenue optimization, after