radio

Radio is one of the most important inventions of the human race. It’s history is inexorably linked to the recent history of the species and specifically to many of it’s major achievements.  The use of radio waves to send audio information is used everywhere from spaceships to taxicabs. 

Radio was considered by some to be outdated and possibly even a dead medium with the advent of television. However this has not happened because radio has one major advantage over television in that the audience can be doing something else and listen to radio. Hence the radio found in every vehicle, kitchen and even many workplaces. This creates a very intimate bond with the listener because, for want of a better phrase, the radio is in your head. For advertisers this is a powerful place to be. The audience don’t switch over or go and make a cup of coffee during the break because they are already doing something else.

The strength of radio is that as new medium and broadcast platforms arrive radio adapts to those formats much quicker and earlier than many other forms; web or internet radio requires considerably less bandwidth than video images. Music is an international language and so can be truly global in it’s reach, comedy on radio allows the listener to imagine far greater scenarios than can be created by any muliti-million dollar effects budget.

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Original Technorati articles tagged “radio”

• in Entertainment
  Embark Music Breaks New Ground in Future of EDM
  Embark Music sets out to "Break tha Mold" in EDM
  by JerryFlattum / on Mar 29, 2013
• in Entertainment
  Henley Business School's New MBA for the Music Industry Program Gets U.S. Launch at Musexpo, May 5-8, 2013
  New MBA in the Music Industry will prove to be a game changer in the New Millennium
  by JerryFlattum / on Feb 27, 2013
• in TV
  LisaRaye: The Real McCoy
  LisaRaye is calm, cool, and collected in her conversation with Bryan Cain-Jackson about life in front of and behind the limelight.
  by makingsense / on Oct 15, 2012

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