razorfish
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Latest blogosphere posts tagged “razorfish”
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Consumers Use Social Media To Get Discounts
Kikabink News - Internet Marketing News —
Authority: 480
Research by Razorfish indicates that 44 percent of consumers who follow a brand on Twitter, and about a third of those who have friend a brand on MySpace or Facebook, do so to get exclusive deals and... (Click on the title for the full story...)11 hours ago -
News Flash. Advertising Isn’t Dieing. It’s Adapting.
Kyle Lacy, Social Media - Indianapolis —
Authority: 463
This is my last post on the Razorfish FEED 09 Brand Experience Report . One thing I have learned while reading and studying the social media report is that marketing and advertising is not dieing… it is merely adapting. This may be old news to many of you but (in the social media world) the cry of the DEATH OF ...13 hours ago -
Digital Marketing Statistics Perfect for the Luddite in your Life
Social Media Internet Marketing Strategies | Vancouver, BC —
Authority: 433
While most of us folks working in the digital media world don’t need convincing of the virtues and potential of online marketing, there are still a pile of people who do. That’s why these statistics are so great. New Digital Marketing Stats from Razorfish Razorfish just released FEED, The Razorfish Digital ...3 days ago -
Email Industry Experts Speak Out: Deliverability Forum
Bronto Blog —
Authority: 503
You may not be able to readily email or call email industry experts with questions, but in a new Bronto Blog series, you’ll be as close to them as a fireside chat. I recently took some time with experts from FTC, Pivotal Veracity, Razorfish, Cloud Mark and Return Path to ask them some timely questions about the ...3 days ago -
A Social Media Proof - Not WorthYour TIME?
Insight Advertising, Marketing & Communications —
Authority: 123
Over the past few years weve encouraged our clients to use social media and digital marketing as tools in their advertising and marketing "tool chest". During this same time period we have become more strident in telling people of the critical nature of using social media and accepting digital marketing. But ...4 days ago -
Ypulse Essentials: Vans Debuts The Sophie, Rich Ross Rebuilds House Of Mouse, Twitter Peek Targets Teens
Ypulse —
Authority: 524
Vans debuts "The Sophie" (for girls, a stylish spin on a classic sneaker. Also more on Millennial women shoppers another recent report finds Gen Y women shop less, buy more during each trip, and frequent supercenters and Walmart) (PSFK) (Brandweek) - Saved by the status update (a 19-year-old suspected of a ...4 days ago -
Consumers Don’t Want to Be Your Friend on Social Media: Survey
Sellsius real estate marketing blog —
Authority: 519
Razorfish ’s 2009 Digital Brand Experience Report , may reveal the real value of social media– to communicate discounts and good deals. Consumers don’t want to be a brand’s BFF at the social media cocktail party. It’s not so much about some type of “shared passion” for a brand’s values. ...4 days ago -
Why Do People Follow Brands? Conversation or Deals?
Kyle Lacy, Social Media - Indianapolis —
Authority: 463
This is the second post about the Razorfish FEED 2009 Report … as promised. I was reading a post from my friend Todd Muffley over at Fat Atom and it got me thinking about the future of online communication. His post is entitled, “ Is Social Media One Big Coupon Book? ” The premise of the post is captured in ...4 days ago -
The silly bias of the Razorfish Feed report
Thought Gadgets —
Authority: 536
Did you know that people who stand in line for ice cream also like to eat ice cream? The latest Razorfish report on social media trends makes just as much sense. Their "Feed" report now being retweeted everywhere online has rosy stats such as 65% of consumers have had online experiences influencing their perception ...5 days ago -
130 Million Are Being Influenced Online
Kyle Lacy, Social Media - Indianapolis —
Authority: 463
I was reading the new Razorfish FEED Digital Brand Experience Report for 2009 . This report is unbelievable and has some amazing statistics to help further the goal of increased use of digital marketing. I am going to be devoting the rest of this week to breaking down the Razorfish report. At the beginning of the ...5 days ago -
Capitalizing on Social Commerce
Manhattan Marketing Maven —
Authority: 109
The exponential growth of social media sets huge expectations for social commerce. Marketers, reluctant to crash the karma of evolving social networks, have long thought that the channels facilitating conversations, interactions and personal CRM could easily facilitate and probably accelerate eCommerce. Most brands ...6 days ago -
FEED » The Data [del.icio.us]
Lara Kretler's blog —
Authority: 143
FEED is Razorfish’s annual study charting how technology is changing the way consumers engage with brands.6 days ago -
Even Microsoft’s Ad Agency Can’t Get People To Advertise Through Microsoft
The Big Money —
Authority: 712
The latest social media survey is making the blogosphere rounds this week. This one comes from RazorFish, Microsoft’s former digital ad agency, which the company sold to Publicis Groupe earlier this year . The report is about the way various brands are using the Web and social media to spread their gospel, with ...6 days ago -
Consumers Are Looking for Offers on Social Networks
WebProNews Feed —
Authority: 692
Razorfish has released a wealth of interesting data about consumer online behavior, and a good deal has to do with social media and brand interaction. For those struggling to find the right use of social networks for their business, the data is worth paying attention to. The data is based on a survey of 1,000 ...6 days ago -
Research: The importance of online brand engagement
Wildfire PR - Business and Consumer Technology Public Relations —
Authority: 115
Razorfish has released some interesting research today that warrants a closer look. It is a survey of 1,000 US consumers, but I think the findings are useful for UK brands too. The respondents are web savvy or, as Razorfish terms them, ‘connected consumers’. Many of the responses were fairly predictable, but ...6 days ago -
Advertising Sales: Razorfish Jumps A Conclusion
Copywrite, Ink. —
Authority: 421
"What were finding is that with Facebook and Twitter, marketers are assuming some deeper dialogue, but whats really going on is -- people want deals." — Garrick Schmitt, group vice president of experience planning for Razorfish Really? We dont think so. Not exactly. Schmitt is basing his conclusion on a study ...6 days ago -
Social Media Driving Brand, Product and Special Offer Awareness, Purchases
racetalkblog.com —
Authority: 413
As we begin to talk more smartly about social media ROI as an industry, we need to look closer at what actions are leading consumers to search, click and ultimately buy. A joint-study last week from Performics and ROI Research and the 2009 Razorfish FEED Report, released yesterday, begin to do that.Performics study of ...1 week ago -
Razorfish 2009 FEED Report Now Available
One Half Amazing! —
Authority: 117
FEED is an annual consumer behavior report put out by Razorfish that, in the past, has charted how consumers adopt new internet technologies and digital services. This year they flipped it up a little and changed focus. This year’s report is focused on understanding how digital is changing the way consumers ...1 week ago -
FEED: The 2009 Razorfish Digital Brand Experience Report now available
Amnesia Blog —
Authority: 495
“In today’s increasingly digital world, the experience is the message.” Razorfish’s Group Vice President of Experience Planning Garrick Schmitt ( @gschmitt ) introduces the 2009 FEED Report , a concise and invaluable output of leading edge digital consumer research. Topics include: Digital Brand ...1 week ago -
Razorfish: the empire strikes back
Superhype —
Authority: 400
If you are tired of being told by some self-righteous nabob that “the consumer is in control” and “your brand no longer matters,” I have the perfect antidote for you: the third annual FEED: The Razorfish Digital Brand Experience Report , which was just published . FEED discusses the results of an annual ...1 week ago