recession marketing
Tag details
Welcome to the 'recession marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'recession marketing'.
Latest blogosphere posts tagged “recession marketing”
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Brand vs. Discounts – Guys, For Women, It Is NOT All About Price
She-conomy —
Authority: 111
According to Chris Dickey, in a recent AdAge article , 2010 is the year for retailers to rethink pricing, discounts strategy and start rebuilding their brand value. He states: “ Today many retailers find that their most immediate issue is working their way back out of discount-driven brand-price erosion.” ...2 days ago -
Advertising is a messy, almost futile endeavor
Marketing Wizard's Alliance —
Authority: 109
A client called me from a medium-size Canadian town of about 120,000. The client is in charge of marketing for a jewelry store. One of about five competing stores within the geographic area of dominant influence of this town. The boss had entered into an agreement to do some television advertising and they said they ...1 week ago -
Consumer Behavior in Recession was as Expected
IP Carrier —
Authority: 507
Time Warner Cables third quarter results provide a bit of concrete evidence that consumers did what they said they were going to as far as watching their spending on communications and entertainment services because of the recession. Consumers said earlier in 2009 they were least likely to cut or reduce spending on ...1 week ago -
How To Double Your Sales
The Business Growth Blog —
Authority: 109
Had a fantastic week this week talking to a couple of clients. First, The Riverside Restaurant in Barnard Castle have now officially grown to twice their original sales, with profits to match! When I said to Andrew what had made the biggest impact, he said no single thing, but a combination of lots of changes each ...1 week ago -
Does Your Business Marketing Strategy Fit Today’s Economy?
!0for Blog —
Authority: 131
Is your current business marketing strategy addressing the opportunities that exist even in the current economic downturn? When was the last time you reviewed your business objectives to insure they are aligned with the current market conditions? The economic impact of the current global recession has consumers ...1 week ago -
How to Keep Your Sales Thriving During a Recession
marketing . web . design —
Authority: 120
From car mats to storm doors, when sales is your mainstay, you need to be able to reach people and make the sale, even during slow times when people are not as inclined to patronize. Knowing how to keep your sales thriving during a recession is about being able to utilize every available resource to maximize returns. ...2 weeks ago -
Recession/Depression Prescription
Marketing Wizard's Alliance —
Authority: 109
I recorded this video a year ago. Revisiting it today, I was surprised at my own profundity. If you haven’t seen this, you really should take a look. If you have seen it, it bears watching again. It’s a good prescription for what you can do to save yourself from today’s economy. Click on the link below and ...2 weeks ago -
The End of the Branding Era
Marketing Wizard's Alliance —
Authority: 109
Hail the end of an era. A bad era at that, in my humble opinion. Hail the end of the “branding era.” I’m not saying it’s the end of brands. There will never be an end to brands. But this notion of “branding” has got to go. And it is going quickly… although this is probably the first you’ve heard of ...3 weeks ago -
Art of a recession – Studio Art Direct shares how to market your art business in an economic downturn
Studio Art Direct Blog —
Authority: 106
Janelle Fendall Baglien , president of Studio Art Direct and author of the article, warns that the list is long and to achieve each step could take as much as a year, but urges artists and art related businesses not to be overwhelmed. Just chip away at it, now, while you have the time. ...3 weeks ago -
Happy Birthday Little Recession…
Marketing Wizard's Alliance —
Authority: 109
Hooray! Happy birthday to the recession! We’ve recently passed the one-year mark since the official crash and resultant “little” recession. How did you celebrate? Actually, it hasn’t been just a little recession, has it? It has been, and continues to be, a big recession. A devastating one for many people. ...4 weeks ago -
The Paralysis of Politics
Marketing Wizard's Alliance —
Authority: 109
It is with considerable trepidation that I approach this post. I’m a marketing expert. I help people sell stuff. I help them advertise more effectively and efficiently. I help them get more bang for their marketing buck. I’m all about testing and tracking, chasing cost per lead, cost per sale, profit per sale. I ...4 weeks ago -
The Home & Phone of Good Customer Service
Marketing Wizard's Alliance —
Authority: 109
After a couple of columns worth of bad news, how about some good news? How about a couple of companies that are doing things right? I’ve complained almost tirelessly about the phone company over the years. If you’re a faithful follower of this column, or a reader of my latest book, How To Market Your Crap When ...4 weeks ago -
Mining Marketing Gold in an Economic Downturn - 3 Easy Ways to Get Started
Bizsuccess —
Authority: 123
Wednesday, September 16, 2009 By: Susan Gunelius There is an old saying, “When life hands you lemons, make lemonade,” and it can be applied to business and marketing, too. The economy might be struggling, and small business owners are cutting corners and marketing budgets in order to survive, but all is ...8 weeks ago -
Hidden money in your advertising (the direct marketing topic)
Otis Regrets... or Not —
Authority: 112
Last weekend I visited friend and fellow copywriter Dan Shaw and we were bemoaning the tight creative budgets in this economy. The issue is this: if a client can get an email or a web page written for $100 or $200, why in the world would they hire someone like us at several times that amount? The answer is that ...8 weeks ago -
The Future of Ad Writing
Small Business Marketing Expert —
Authority: 427
America has been flattered by advertising (”Because you deserve it”), misled by ads (”Lowest prices anywhere”), hyped by ads (”While supplies last”), and lied to repeatedly (”Guaranteed!”). The result of all this misinformation is a growing numbness to ad-speak. We’re becoming deaf and blind to it. ...8 weeks ago -
Recession prompts rise in e-commerce and online marketing
Zero Strategy :: UK Marketing News, Discussion Forums and Directory —
Authority:
While high street stores have been struggling of late, reporting a downward trend in trading and launching huge sales to increase turnover, online businesses have been feeling confident about the future.Research by eBay released in June found that 69 per cent of internet firms were positive about the outlook for the ...8 weeks ago -
Online advertising ‘has benefited from the downturn’
Zero Strategy :: UK Marketing News, Discussion Forums and Directory —
Authority:
Online advertising has in a sense benefited from the recession, it is claimed.Eva Berg-Winters, senior manager and new media specialist at PricewaterhouseCoopers, said: “My gut feeling is that the downturn has enhanced the shift towards online advertising.”However, the expert acknowledged that it is a “complex ...8 weeks ago
