relationship economy

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Latest blogosphere posts tagged “relationship economy”

• Old Strategies No Longer Work!

  
  The Relationship Economy...... — Authority: 131
  This entry is part 6 of 6 in the series Social Media Directions Historically strategies have been developed based on assumption made about how the markets respond and to what. The aim of a strategy is to develop market differential, awareness and value that the market would respond to. Old methods relied ...
  18 hours ago

• What Does A Strategist Do?

  
  The Relationship Economy...... — Authority: 131
  This entry is part 4 of 4 in the series social media directions People ask me “What do you do”? My response is “ I am a social media strategist” . Then I get a blank stare and the proverbial question of “ what is that”? I have also noticed  other people titled as a “ social media strategist ...
  1 day ago

• The Worst Social Media Mistake

  
  The Relationship Economy...... — Authority: 131
  This entry is part 3 of 3 in the series social media directions No one really likes making mistakes. We all make mistakes and most people learn from their mistakes. The value of social media is you can learn from other people’s mistakes. You can also simply copy current practices and make the same mistakes ...
  2 days ago

• The Debate: Free Vs. Paid Content

  
  The Relationship Economy...... — Authority: 131
  This entry is part 16 of 16 in the series Conversational Currency The internet and social technology has turned the publishing industry upside down and inside out.  We’ve seen 24 of the top 25 newspapers  go out of business. Magazine subscription rates are down and the leaders within the industry are ...
  3 days ago

• Are CMO’s Clueless?

  
  The Relationship Economy...... — Authority: 131
  This entry is part 2 of 2 in the series social media directions Some of the articles I read make be wonder if the market and marketers are paying attention to their market. Then again since I spend everyday watching markets and the influence of social media on these markets maybe I am one of the few who actually ...
  4 days ago

• The Power Of Social Distribution

  
  The Relationship Economy...... — Authority: 131
  This entry is part 1 of 1 in the series social media directions In the old days (and they are still around) media was “pushed” upon the masses and shaped our attitudes, beliefs and perspectives on everything. Today our attitudes, beliefs and perspectives on everything are being shaped by a different kind of ...
  4 days ago

• How Does The Market Move?

  
  The Relationship Economy...... — Authority: 131
  Markets move when new information enters a market. Today markets are overloaded with new information flooding our minds and vying for our attention. New and old media grabs our attention when it provides relevant and relative information that appeals to our affinities.  Media surrounds us 24/7 both online and ...
  5 days ago

• Is Social Media Shifting?

  
  The Relationship Economy...... — Authority: 131
  This entry is part 37 of 37 in the series Social Media I started examining the phenomena of social technology in 2006 and have watched it shift through different phases. Each phase has brought new meaning and as more and more people engage the dynamics have changed. With rapid adoption and interest people and ...
  6 days ago

• BX: They Trust Me And I Trust Them

  
  The Relationship Economy...... — Authority: 131
  One of my favorite aggregation sites is Business Week Exchange . To me BX represents a knowledge inventory. Everyone who posts to this site is a media maven, social influencer, and trust agent. Each one represents a galaxy of relationships, experiences, and followers. All the categories are sourced by these ...
  1 week ago

• What Will Happen To Business Week?

  
  The Relationship Economy...... — Authority: 131
  This entry is part 36 of 36 in the series Social Media McGraw-Hill recently decided to sell Business Week. The buyer is Bloomberg LP but the future of Business Week is in limbo as are the jobs of all that work there. The price has not been  disclosed but the value of  Business Weeks assets are more than the ...
  1 week ago

• What Is Off Line Social Media?

  
  The Relationship Economy...... — Authority: 131
  This entry is part 35 of 35 in the series Social Media There is a lot of buzz about online social media and organizations are jumping in to ride the wave hoping to get something, anything and everything. However few people think in terms of social media off line and subsequently do not comprehend what it really ...
  1 week ago

• Do You Count Eyeballs?

  
  The Relationship Economy...... — Authority: 131
  This entry is part 7 of 7 in the series Convertising The Advertising Industry has some serious problems. Ad agencies are having a difficult time understanding the modern advertising space with the limited, if not worthless, paradigm carried over from the days of radio; the CPM. CPM stands for Cost Per Mille ...
  1 week ago

• Socially Useless Business

  
  The Relationship Economy...... — Authority: 131
  This entry is part 5 of 5 in the series How Social Is Your Media Business as usual no longer applies anymore. In case you haven’t noticed every market segment of our economy is in a state of flux. While many rally around any good news out of Wall Street the results are short term reactions with little basis as ...
  1 week ago

• Is Your Organization Ready?

  
  The Relationship Economy...... — Authority: 131
  This entry is part 34 of 34 in the series Social Media Organizations are jumping into social media without being  ready for what might happen. You ask what might happen? A lot of things could happen and many you are not ready to handle. In order to get ready before you leap you really need to assess whether ...
  1 week ago

• Is Your Culture Transparent?

  
  The Relationship Economy...... — Authority: 131
  This entry is part 14 of 14 in the series The How Series The “voice” of an organization is indicative of its culture. Organizational culture is an idea in the field of Organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values (personal and cultural ...
  1 week ago

• Linkedin Now Tweets?

  
  The Relationship Economy...... — Authority: 131
  Twitter is surrounding us. Google and Microsoft are now incorporating “tweets” into their search engines. Twitter is already integrated into Facebook. And now LinkedIn,  the #1 business network, has struck a deal to incorporate Twitter into its network. Claire Cain Miller writes in the New York Times toda y: ...
  2 weeks ago

• All Of A Sudden It’s About Culture?

  
  The Relationship Economy...... — Authority: 131
  This entry is part 33 of 33 in the series Social Media Organizational culture as been studied, talked about and criticized for years. It seems that the very subject of managing culture is a significant challenge for any organization regardless of size. The very nature of “culture” is representative of the ...
  2 weeks ago

• Is Advertising The Weakest Social Link?

  
  The Relationship Economy...... — Authority: 131
  As an Engineer, my respect for the Advertising/Marketing/PR, as an industry, is diminishing daily.  I see what is gorged behind the curtain and I see what is barfed in front to the curtain.  The degree of hypocrisy defies social responsibility. While many Marketing and PR professionals have a deep commitment to ...
  2 weeks ago

• An Agency For Agencies?

  
  The Relationship Economy...... — Authority: 131
  This entry is part 31 of 31 in the series Social Media I received the following message from a connection through Linkedin.  Hello, My latest position at an ad agency came to a close this week, as the company went out of business. I am forwarding you my LinkedIn profile in hopes that you or someone you know ...
  2 weeks ago

• When Capitalists Are Really the Socialists

  
  The Ingenesist Project — Authority: 128
  When will people come to the realization that a new financial system is needed to represent the new social order? When will people realize that they have in their possession the most important tool ever devised by humanity for the benefit of humanity? When will they shut off the TV and reject the barrage of mediated ...
  2 weeks ago

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