relationship building

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  • What Happens When Inbound Marketing Works?


    Marketing InteractionsAuthority Authority: 400
    The term "inbound marketing" is getting a lot of play these days as B2B marketers grapple with labels and learning more about how marketing practices are evolving — including the dynamics of content marketing. Im not getting into what all that means now, but invite you to be part of The Great Marketing Conversation ...
    1 week ago
  • How to Look and Sound Authentic on Twitter


    FuelNet Daily TipsAuthority Authority: 106
    Communicating with customers and clients on Twitter looks so simple. You create a company account and start tweeting information. Because you include a link, people start coming to your website or Facebook page. What could be easier than that? What could you possibly do wrong? Act now to download your free copy ...
    1 week ago
  • Victoria Police Department: Strategic planning that integrates social media


    Cops 2.0Authority Authority: 85
    In my last post, I blogged about how public opinion—and trust—is formed according to the way police use (and communicate their use of) technology. This week’s post isn’t a direct sequel, but more of an exemplar: how one agency has implemented a strategic plan that integrates social communication. Having ...
    1 week ago
  • Are Geeks Different?


    CIO - Blogs and Discussion -Authority Authority: 115
    Are IT people different from other people in business? Are we geeks? Is that good or bad? The age old question of whether IT people are different from other people in a company becomes more important now that IT is no longer a back office function. read more
    1 week ago
  • Are Geeks Different?


    CIO - Blogs and Discussion -Authority Authority: 115
    Are IT people different from other people in business? Are we geeks? Is that good or bad? The age old question of whether IT people are different from other people in a company becomes more important now that IT is integral to everything a company does from marketing to HR. read more
    1 week ago
  • The Art of The Ask in Content Marketing


    Marketing InteractionsAuthority Authority: 400
    When working on content strategies with clients, the question about which content should be gated always comes up. Content — great content — takes a lot of time, effort and resources to produce. It just makes sense that B2B marketers want people to pay for it with their contact info. Or does it? Regardless of how ...
    1 week ago
  • How David Can Beat Goliath in the Social Media Wars


    FuelNet Daily TipsAuthority Authority: 106
    When George Colony spoke at the LeWeb conference in Paris last month, he offered a sobering opinion that companies will soon hit a wall in their efforts to reach more consumers via Facebook, Twitter, and other social media channels. "Social is running out of hours. Social is also running out of people," he ...
    2 weeks ago
  • Case study: Relationship-Building Lessons from Leo the Waiter


    StepByStepMarketingAuthority Authority: 387
    I just read a terrific post on the BankThink blog that Dave Martin writes for American Banker. The post, “If Waiters Can Make Personal Connections, So Can Bankers,” is about a terrific waiter named Leo who for three years was the Martin family’s favorite waiter at a local restaurant. I’d encourage you ...
    4 weeks ago

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