relevance

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  • the intersection of brand voice and cultural relevance


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    jasencomstock : the intersection of brand voice and cultural relevance the intersection of brand voice and cultural relevance the intersection of brand voice and cultural relevance the intersection of brand voice and cultural relevance the intersection of brand voice and cultural relevance the intersection of ...
    2 days ago
  • A Primer of Jungian Psychology


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    Tags: controversial theories , human psyche , primer of jungian psychology , psychological relevance , psychology professors
    2 days ago
  • Angelina Jolie, BRCA1, Public Health, Patent Law — & the Empowered Patient--David Harlow


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    Going public recently with her story of a prophylactic double mastectomy after testing positive for BRCA1 (a gene linked to breast cancer) via an op-ed piece in the New York Times , Angelina Jolie is clearly trying to get the message out that radical choices must sometimes be made in order to increase one’s chances ...
    2 days ago
  • Challenge Accepted: 3 Mobile Opportunities in 2013


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    ADOTAS – When I think of mobile, I think of omnipresence, and then I think of opportunity. By 2014, half of the US will use smartphones and nearly half (45%) will use tablets. Rapid smartphone and tablet adoption has significantly altered the ways in which consumers think about, research and interact with brands ...
    1 week ago
  • Bing Ads and You: Improve Your ROI Through Better Landing Page Relevance and User Experience


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    What is the difference between Landing Page Relevance and Landing Page User Experience? Why do you need to constantly improve both of them? In this post, I’ll answer these two questions but first, let me explain via example. When search users enter “golf vacations” and arrive at landing pages, two activities ...
    1 week ago
  • Don’t Get Whacked Out Poo Brain – a Webinar Recap from SEOMoz and Ian Lurie


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    I attend a lot of webinars.  Learning, and brushing up on techniques is what keeps us good, and on the edge of what matters to clients. The first thing I noticed about this webinar was the Title. Click the image above or get the slides here: ...
    1 week ago
  • Six Smart Steps to Better Mobile Marketing


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    ADOTAS — It’s vital for businesses to reach potential customers on their mobile devices. A new study conducted by Magid shows consumers spend an average of 14 hours a week on mobile devices — or more than half a day. Consumers that use mobile devices have said they’re receptive to the right advertising with ...
    1 week ago
  • Relevance


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    Any person that is going to succeed is going to have to connect with their culture. We have to be relevant. We have to have the ability to know what people are thinking, what they are doing. We have to be able to find them where they are. A person that lacks relevance is lost. [...]
    2 weeks ago
  • Letting Go


    thoughful believerAuthority Authority: 130
    Letting go (Photo credit: against the tide)   One of the most difficult things for an organization to do is to let go of the things that have had so much meaning in the organization’s life.  Sometimes organizations have events or projects that have a very storied history but are no longer relative or connect ...
    2 weeks ago
  • Use Content Strategy to Break Into a New Market


    Marketing InteractionsAuthority Authority: 112
    Ive been on a number of calls recently with companies that want to break into a new market. They think that content marketing may be the key, but are uncertain if theyre right, as well as how to approach this new direction. Content Marketing is definitely a key strategy. In fact, Im not quite sure how a company would ...
    2 weeks ago
  • All Africa: Digital Did Not Kill the Radio Star


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    This is a brilliant article on the importance and relevance of radio by David Smith with All Africa .  Below you’ll find some quotes, but it must be read in its entirety : (Source:  All Africa ) By David Smith Radio threatens many of Africa’s big men. Thugs working for Zimbabwe’s President Robert ...
    2 weeks ago
  • TU to-the-evah-lovin’ QUOQUE!


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    We’ve had a number of discussions here at the NS about how ad hominem tu quoque can sometimes actually be a relevant form of argument. (See one of mine HERE , Colin on it HERE , John on it HERE , and my publication on it at IL HERE ) In short: the argument form, when properly presented, can show in speaker ...
    2 weeks ago
  • Vegetarian-Fed


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    Doug and Adam and I watched Food, Inc. a month or so ago. I learned that the main reason for all these E. coli contamination scares and subsequent beef recalls we keep having is that a lot more E. coli grows in bovine digestive tracts when cows are fed corn instead of grass. If ranchers would just let their ...
    2 weeks ago
  • Have A Birthday Campaign? Don’t Make This Mistake!


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    .shadow {border: 4px solid #ffffff;-webkit-box-shadow: 0 1px 10px rgba(0,0,0,0.75); -moz-box-shadow: 0 1px 10px rgba(0,0,0,0.75); box-shadow: 0 1px 10px rgba(0,0,0,0.75); margin: 20px auto;} Imagine this: It’s your birthday. You check your email and see a message from your bank. “Happy Birthday from Capital ...
    2 weeks ago
  • Keystone Fraud by Banks: Business Records Exception to Hearsay Rule


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    Practice Note: Hearsay is not evidence and should not be used as the basis for any conclusion of facts that would support any conclusion of law. While the banks are extremely vulnerable to having all testimony and documents barred by the hearsay rule, this is ONLY true if the proper objection is made at the proper ...
    3 weeks ago
  • 10 Reasons to Register Today for NACD’s Board Leadership Conference


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    For corporate directors, time is a valuable resource. As such, I’m frequently asked why directors should carve out three days to attend NACD’s annual Board Leadership Conference, which is held every October in the nation’s capital. To me, it is obvious why those in the boardroom should attend this first-rate ...
    3 weeks ago
  • Relevance of Content Marketing for SEO


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    Content marketing is an essential ingredient to optimizing any given website for SEO. A number of aspects to content marketing’s relevance in SEO can be enumerated. In this article, we have discussed the relevance of content marketing for SEO. Internet-and-Businesses-Online:SEO Articles from EzineArticles.com ...
    3 weeks ago
  • Could Author Rank influence the display of Authorship snippets?


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    Author rank seeks to highlight influential authors based on links, citations and peer review but how will this be presented to the public? Could Author Rank influence the display of authorship snippets in search results? Google authorship and the concept of author (or agent) rank has captured the popular ...
    3 weeks ago
  • The B2B Website Audience Litmus Test


    Marketing InteractionsAuthority Authority: 112
    Many B2B companies think that their website must serve every type of customer they have—every flavor of persona. Id ask you to step back a moment and think about your website audience. Just because your company serves a range of people, titles, and roles, doesnt mean that they all use your website—or ever will. ...
    3 weeks ago
  • TechStars Chicago (Formerly Excelerate Labs) Announces Summer 2013 Class


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    Excelerate Labs became TechStars Chicago in February, and now the new accelerator is launching its first class. This is the first time TechStars has partnered with an existing accelerator, and for good reason: Excelerate was already one of the top 5 startup accelerators  in the US. The program now offers ...
    3 weeks ago

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