research tips

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Latest blogosphere posts tagged “research tips”

 

• Android vs Apple: Which gets the most downloads and revenue?

  
  — Authority:
  There are now 900 million Android devices in the world, compared to around 500 million iOS devices, but which is generating the most engagement (and cash)? New data indicates that Apple still leads the way, but Android is catching fast in terms of downloads and revenue. At last week’s Google I/O developer ...
  3 days ago

• YouTube tells Microsoft to remove ad-free Windows Phone video app

  
  — Authority:
  YouTube has warned Microsoft that it needs to remove a video app from its Windows Phone store that blocks Google’s ads. In a letter to Microsoft, YouTube claims the app blocks adverts and allows users to download videos, and has given them a week to remove it from the store. In a letter obtained by ...
  3 days ago

• Extending reach of Twitter messages – new deal with Yahoo

  
  — Authority:
  In the social media battle between Facebook and all other providers, this deal between Yahoo and Twitter is the latest alliance – and it’s good news for marketers wanting to extend the reach of Twitter messages. Yahoo has struck a deal with Twitter to introduce tweets into its users tailored newsfeeds. In a ...
  3 days ago

• Organic posting most popular social media tactic… but paid ads are most successful

  
  — Authority:
  Branded pages and organic posts on social media sites are not enough to produce an effective social marketing strategy, according to a new study. The Key to Successful Social Advertising report, from Kenshoo Social and conducted by Forrester Consulting, evaluates how marketers are using social advertising, ...
  3 days ago

• Google unites 15GB of free storage on Gmail, Drive and Google+

  
  — Authority:
  Google has unified its cloud storage services to give its users more flexibility on ways to store their data across Drive, Gmail and Google+, as the internet giant ramps up its rivalry with Dropbox. Under the move, all three services will be joined together and will share a pool of 15GB of cloud storage space. ...
  3 days ago

• Nintendo to profit from ads on user generated YouTube videos

  
  — Authority:
  Nintendo is get a share of the YouTube ad revenues from user generated videos featuring its games, sparking complaints from some of its fans. Under the new scheme, clips posted to YouTube will now display advertising, with income going directly to the Japanese gaming giant. Some fans have reacted angrily, ...
  3 days ago

• The rise of the 4 screen household: Tablet sharing creates new channel for media and retail

  
  — Authority:
  Nearly one-quarter of the GB population (23%) has access to four screens at home (TV, computer, smartphone and tablet) compared to only 11% six months ago, according to a new report. The newly released data from Kantar Media’s syndicated study, futurePROOF, reveals that as the range of media devices in the home ...
  3 days ago

• Yahoo to buy blogging giant Tumblr for $1.1bn- report

  
  — Authority:
  The board of Yahoo has approved a deal to buy blogging and social networking site Tumblr for $1.1bn in cash, according to a news report. Watch this report from The Wall Street Journal looking at the possible deal: Tech blog AllThingsD reports that Marissa Mayers, Yahoo chief executive, is expected to make an ...
  3 days ago

• Morrisons to launch online shopping with Ocado next year

  
  — Authority:
  UK supermarket chain Morrisons has struck a deal with Ocado to launch an online grocery service by January 2014. Under the deal, the delivery vans will carry the Morrisons brand, with logistical support by Ocado from its Dordon distribution centre in the Midlands. At the moment, Morrisons is the only one of the ...
  3 days ago

• Admissions Tip: Going Beyond School Websites

  
  — Authority:
  In keeping with the recent Admissions Tips we have posted for the new crop of applicants to the Class of 2016, today we want to offer some tips on engaging the community of one’s target programs.  Communicating with b-school insiders can be beneficial for a number of reasons: In addition to learning about a given ...
  3 days ago

• Facebook to buy mobile mapping firm Waze for $1bn?

  
  — Authority:
  Facebook is in talks to buy Israeli mobile satellite navigation start-up Waze for $800m to $1bn, according to a news report. Watch this video report from Bloomberg discussing the rumoured deal: Israeli business news publication Calcalist reported on Thursday that due diligence is already underway after a ...
  1 week ago

• UK adspend hits £17bn- first time since 2007

  
  — Authority:
  Total advertising spend in the UK reached £17.172bn in 2012, up 2.3% on 2011 according to figures released this week in the AA/Warc Expenditure Report. The last time advertising spend exceeded £17bn was prior to the recession in 2007 (£17.364bn). AA/Warc’s forecasts for the next eight quarters show adspend ...
  1 week ago

• YouTube takes on Amazon and Netflix with paid TV channels

  
  — Authority:
  YouTube is testing paid channels on its website, charging user from $0.99 a month to watch select content such as full Sesame Street episodes or the National Geographic Kids channel. Under the new scheme, 53 subscription channels will charge viewers $0.99 (£0.64) to watch online a month. Each channel will ...
  1 week ago

• BT takes on Sky with Sports channel

  
  — Authority:
  BT has secured rights to 38 live Premier League matches, British rugby union and the womens tennis tour, with plans to offer its new sports channels "as good as free" to existing customers. The broadcaster is expected finally to unveil details of its pricing plan and consumer proposition at an event at its Olympic ...
  1 week ago

• Huggies ‘TweetPee’ app tells parents to change baby’s diaper

  
  — Authority:
  Diaper manufacturer Huggies has teamed up with creative agency Ogilvy Brazil to create ‘Huggies TweetPee’; a gadget and app that lets parents know when their baby needs a change in diaper. The Brazilian TV advert for TweetPee (in Portugese) is below: The gadget is a sensor that can be attached to a baby’s ...
  1 week ago

• Facebook planning video ads to rival YouTube?

  
  — Authority:
  Facebook is planning to put video ads in newsfeeds from July, as the social network looks to rival Google’s YouTube. According to the Financial Times, the 15-second long videos will play automatically without sound, providing users the options to play from start with sound if interested. The FT reports that ...
  2 weeks ago

• YouTube ‘to charge from $1.99’ for subscription channels

  
  — Authority:
  Google will charge from $1.99 per month (£1.28) for each YouTube channel on its new premium selection, according to a new report. The Financial Times reports that the subscription fees will apply to 50 as yet unnamed channels, citing sources close to Google. The fees will add a significant second stream of ...
  2 weeks ago

• Digital Marketing in Russia: Yandex, VK and Mail.RU lead the way (Infographic)

  
  — Authority:
  Russia is the sixth largest country in the world in terms of internet users, overtaking the UK, Indonesia and Germany in recent years. Despite this, there remains huge scope for growth. This infographic looks at the key digital players in the country, across social, mobile, email, search and video sectors. The ...
  2 weeks ago

• AccuWeather debuts 30-day forecasts

  
  — Authority:
  Weather app AccuWeather has extended its forecasts to 30-days, helping people plan events up to a month ahead of time. The 30-Day Forecast provides high and low temperatures; a patented AccuWeather ‘RealFeel’ temperature; sky conditions and chance of precipitation; wind speed and direction; rain, snow, and ...
  2 weeks ago

• Third of Brits ‘expect to be victims of online ID fraud in future’

  
  — Authority:
  Over a third (36%) of Britons believe that online identity fraud or information theft is unavoidable in the future, according to a new study. The study, from Experian Consumer Services also reveals the opportunity for online service providers to take more accountability in this area with 40% of survey respondents ...
  2 weeks ago

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