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6 days agoBy now, you’ve probably heard about Evian ’s new “live young” campaign featuring the roller babies. You haven’t? Well, now you are in the
9 days agoWhen I wrote the first installment of this column in February 2005, corporate social responsibility (CSR) was a concept struggling for acceptance
69 days agoRetailers trying to cut costs in this flailing economy have been sent a strong message from consumers: don’t sacrifice your efforts to go green.
72 days agoJackie Huba at Church of the Customer blog writes about her recent experience with Apple customer service and how this once again proves why
91 days agoMy interview on The Browser, a local digital media/online realm radio show, airs tonight at 6 pm Eastern on an internet station called The
103 days agoGennefer Snowfield at the Triple Pundit interviewed me earlier this week and asked me a host of questions regarding Responsible Marketing,
113 days agoI apologize for the infrequent posts lately. As I tweeted last week, I am “knee deep” in Discovery for a new client in the legal services industry.
120 days agoLast St. Patrick’s Day I asked if—given Guinness’ long history of often questionable advertising claims —I should be allowed to hoist a pint
132 days agoHello, I haven’t posted to this site in a while because I’ve spent the last semester finishing up the research and work that this blog was a part of.
148 days agoLink: http://www.eveningecho.ie/news/index.aspx?c=ireland&jp;=mhsnsnaugbkf A wine promotion at a Tesco store has been found to
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