rosie the riveter

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Latest blogosphere posts tagged “rosie the riveter”

 

• This Week in Misogyny: It Just Keeps Coming

  
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  There’s never an end in sight when it comes to finding misogyny in the news. People are literally getting away with murder, telling high school girls that they ought to focus more on being moms than getting jobs, making it harder for women to get healthcare, and just generally being terrible human beings. (As usual, ...
  1 week ago

• New Swiffer Ad SEXIST?

  
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  Meet Swiffer Rosie The Riveter.. Boing Boing spotted this ad from Swiffer which apparently taped Westinghouse Electric’s classic wartime poster, “We Can Do It!” “I love the clear tribute to an important historical image done in such a way as to piss … Continue reading →
  1 week ago

• Swiffer Kills Offensive Rosie the Riveter-Inspired Floor-Cleaning Ad

  
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  Obviously this woman is not exactly Rosie the Riveter. But its clear the model is inspired by the World War II icon — the polka-dot headband, the blue workshirt, the tough expression. But instead of putting a mothertrucking bomber together, this lady is about to do the floors. Earlier this week, Alexandra Petri ...
  1 week ago

• How about this Swiffer ad strategy?

  
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  I just read this and needed to share it… Swiffer Pulls Ad Showing ‘Rosie The Riveter’ Icon Doing Chores By Laura Stampler from Business Insider Swiffer got in trouble for its reinterpretation of WW2 symbol Rosie the Riveter by recreating her image in an ad for house cleaning supplies. News outlets ...
  1 week ago

• Use of Rosie the Riveter in ad being called sexist, but is it?

  
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  Rosie the Riveter is the timeless symbol of the power and struggle of women, so using her in an ad with a mop is being called sexist, but others say it is simply par for the course. What say you? Follow The American Genius on Facebook for exclusive & breaking business stories Get more Business News at AGBeat
  1 week ago

• Swiffer’s Rosie The Riveter Celebrates Unpaid Female Labor In The Home

  
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  Swiffer’s Rosie The Riveter campaign caused a feminist backlash this week, and rightly so, but the appropriation of an icon of female liberation is quite sadly only a small bit of the horrible advertising subtext aimed at women on TV, in print, and on the web. While Swiffer’s Rosie The Riveter ad was notable for ...
  1 week ago

• Swiffer’s Rosie The Riveter Ad Campaign Quietly Cleaned Up

  
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  Swiffer’s “Rosie the Riveter” ad campaign raised several eyebrows this week, and after several days of criticism from Twitter users, feminist bloggers and others, the mop makers have quietly pulled the plug on the ad. It’s been three days since the story went viral, but just the day after the web noticed ...
  1 week ago

• On Our Radar: Todays Feminist News Roundup

  
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  Happy Wednesday! Heres some of the news thats on our radar today: read more
  1 week ago

• Swiffer Drops ‘Rosie the Riveter’ After Feminist Backlash

  
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  Kitchen products giant Swiffer had created a marking campaign around Rosie the Riveter, a World War II-era symbol of female empowerment in the workplace. After a backlash, the company is changing course.
  2 weeks ago

• Swiffer Turns Rosie the Riveter Into a Maid, Surprised at Backlash

  
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  A new Swiffer advertisement depicting WWII icon Rosie the Riveter as a house-cleaning homemaker has, shockingly, rubbed people the wrong way. Read more...        
  2 weeks ago

• Swiffer Uses Rosie the Riveter to Sell Cleaning Products

  
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  Did they really need to use an icon of female empowerment to play up gender stereotypes?
  2 weeks ago

• Kickstart a sexy ‘Lumber Jane’ reality show

  
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  Greta deParry Greta deParry is a brilliant and beautiful furniture maker, so it’s no surprise someone wants to turn her life into a reality show. If you ask me, it’s a damn good idea. The Kickstarter goal is meager post-processing money too. So why would you want to back and then watch a show potentially ...
  2 weeks ago

• Rosie the Riv-frigerator!

  
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  "Sharon, why has it been so long? We long for your funny way of looking at the world!" "OMG! I have shit to do! And Ive been cutting back on the beers, and this blog has a 3+ beer posting rule.* But seriously. The refrigerator. So for weeks our refrigerator has been like a rainforest. Like leftovers have become ...
  4 weeks ago

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