rtb

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Latest blogosphere posts tagged “rtb”

 

• Challenge Accepted: 3 Mobile Opportunities in 2013

  
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  ADOTAS – When I think of mobile, I think of omnipresence, and then I think of opportunity. By 2014, half of the US will use smartphones and nearly half (45%) will use tablets. Rapid smartphone and tablet adoption has significantly altered the ways in which consumers think about, research and interact with brands ...
  2 weeks ago

• Adform Partners with AdTruth to Deliver Enhanced Desktop and Mobile Ad Performance

  
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  European ad tech platform to assign AdTruth ID for more accurate RTB decisioning SAN JOSE, CA – AdTruth, the global leader in securing digital relationships, today announced Adform, a leading provider of digital media trading technology and campaign management solutions, will be using AdTruth’s universal device ...
  2 weeks ago

• AFAIK: Tommy Page, Pandora, Celtra, Lotame, Newsy, About.com, SourceKnowlege

  
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  ADOTAS – The Email Carrier never rests. Here’s a sampling from our Inbox. Tommy Page (pictured), a former record-company executive and, most recently, publisher at Billboard , has joined Pandora in the new position of Vice President, Artist and Brand Partnerships, effective immediately. The hiring is a ...
  2 weeks ago

• Q1 Update: Mobile RTB Expands With Tablets, Rich Media And Location

  
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  After a strong 2012 holiday season for mobile advertising, marketers took a step back in the beginning of 2013, then charged ahead again toward the end of the first quarter. In AdExchangers third quarterly mobile roundup, mobile ad networks and companies found that rich media, targeting and the rise of tablets drove ...
  2 weeks ago

• Get Some Action: Taking Mobile Ads from Attention-Grabbing to Actively Engaging

  
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  ADOTAS – With display ad interaction rates at an all-time low, advertisers are facing growing pressure to explore new ways to get noticed.  There’s the obvious trend toward audience targeting and RTB to boost campaign effectiveness, but at some point you have to ask yourself whether traditional display formats ...
  2 weeks ago

• Your Programmatic Premium Questions Answered: Qasim Saifee on Programmatic + Premium: Current Practices and Future Trends

  
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  Thank you to everyone who participated in our Programmatic + Premium: Current Practices and Future Trends webinar, associated with our white paper of the same name ( which you can download here ). We had a great conversation with the hundreds who joined and, clearly, it’s a hot topic in our industry. If you missed ...
  3 weeks ago

• Real Time Bidding and Branding – a match made in heaven

  
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  Since the arrival of real time bidding, programmatic display advertising has principally been thought of as a technique for direct-response, performance based advertisers. Brand advertisers initially stayed away from RTB, largely due to concerns surrounding inventory quality. Things are however beginning to change and ...
  3 weeks ago

• Current trends about ad Ops & digital advertising : Admonsters OPS London’s compte rendu

  
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  A few days ago, the Admonsters OPS   took place in London, gathering several actors of the digital advertising industry, around interesting presentations about the current state of digital advertising industry.  Here’s the compte rendu. Lacks & current limitations of digital advertising industry ...
  3 weeks ago

• Casale Media’s Index Quarterly Report Reveals Brand Adoption for Programmatic Ad Buying More Than Tripled in 2012

  
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  Key Findings Show Impressions with Third Party Data Drives Pricing, While Retail and Financial Services Industries Top Advertising Spenders NEW YORK - Index, a division of ad technology veteran Casale Media, reveals a significant uptick in the adoption of real-time bidding (RTB) among major brands. In its latest ...
  4 weeks ago

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