sernovitz

Welcome to the 'sernovitz' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'sernovitz'.

Latest blogosphere posts tagged “sernovitz”

• Combine advertising and word of mouth. Ask your friends. Ask Twitter. Ask Facebook.

  
  Damn, I Wish I'd Thought of That! — Authority: 501
  Tempur-Pedic mattresses does a great job of combining traditional advertising with word of mouth.We know that word of mouth is more trusted and effective than advertising.If you have great word of mouth, use your advertising to push people to that word of mouth.It’s more effective than any canned message you could ...
  16 hours ago

• Interesting Peeps Dinners

  
  Damn, I Wish I'd Thought of That! — Authority: 501
  Another great word of mouth strategy from The Parsinen Law Firm in Minneapolis. (I wrote about them here.) Here’s what they do:The lawyers are asked to identify people who they know–clients and non–who are interesting people. Our goal is to group individuals who will benefit by knowing each other–personally or ...
  1 day ago

• Emissions Testing, Usability Testing, Focus Groups, and Analytics

  
  Damn, I Wish I'd Thought of That! — Authority: 501
  A Focus Group is a bunch of people chatting about how the feel about something. How they feel has nothing to do with if it works or if they will buy it. But you’ll get some good ideas.Usability Testing tells you if a thing, usually a web site, lets users get a job done, such [...]
  2 days ago

• How to keep your email list from shrinking

  
  Damn, I Wish I'd Thought of That! — Authority: 501
  You may be losing people who unsubscribe from your email list who don’t really want to.They may like your messages, but you’re sending the wrong stuff or mailing too often.How to fix it: Add choices to your unsubscribe page.Ask unsubscribers if they want to get off the list completely, fewer emails, or different ...
  3 days ago

• How to engage in the nonstop online conversation about your brand — live with Domino’s Ramon De Leon

  
  Damn, I Wish I'd Thought of That! — Authority: 501
  We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...
  4 days ago

• Are you missing the easiest way to measure word of mouth?

  
  Damn, I Wish I'd Thought of That! — Authority: 501
  Damn, I Wish Id Thought of That - Andy Sernovitz Blog - Unusually Useful Ideas for Smart Marketers. A great, practical blog that will help you use word of mouth marketing, viral marketing, blogs, buzz, evangelism, and more.
  4 days ago

• A viral classic

  
  Damn, I Wish I'd Thought of That! — Authority: 501
  Damn, I Wish Id Thought of That - Andy Sernovitz Blog - Unusually Useful Ideas for Smart Marketers. A great, practical blog that will help you use word of mouth marketing, viral marketing, blogs, buzz, evangelism, and more.
  5 days ago

• Newsletter #759: The “Show Them How” Issue

  
  Damn, I Wish I'd Thought of That! — Authority: 501
  [Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]One of the biggest rules in storytelling is “show, don’t tell,” — and it’s also true for marketing. A [...]
  5 days ago

• How to create your word of mouth marketing plan — live with the SMBC’s Bob Pearson

  
  Damn, I Wish I'd Thought of That! — Authority: 501
  We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...
  6 days ago

• You are worse than dog poop

  
  Damn, I Wish I'd Thought of That! — Authority: 501
  Consumer Reports did a survey of top consumer gripes:Hidden fees – 8.9Not getting a human on the phone – 8.6Tailgating – 8.3Cell-phone use by drivers – 8.0Incomprehensible bills – 7.8Dog poop – 7.6Unreliable Internet service – 7.6Discourteous cell phone use – 7.6Waiting for repair people – 7.5Spam ...
  6 days ago

• How to get word of mouth for a conference, #2

  
  Damn, I Wish I'd Thought of That! — Authority: 501
  Warning: The second installment in ““earn how to get people talking about you with just a t-shirt” may not be safe for work! There are half-naked men and giant Charlie Browns.Check out the first post and watch this video to see what it’s all about.It works! Read these great posts from our speakers. Notice how ...
  1 week ago

• Is it marketing or is it origami?

  
  Damn, I Wish I'd Thought of That! — Authority: 501
  One little fold changes this paper napkin into a sports jersey.And it changes the price from $4 for 800 to $4 for 8.You next big breakthrough is one idea away. But you’re never going to find it if you don’t start folding, crumpling, and rearranging things. It may already be right in front of you.(Check [...]
  1 week ago

• Andy’s Answers: How word of mouth will save your brand

  
  SmartBlog On Social Media — Authority: 497
  At our Word of Mouth Supergenius conference in Chicago on Dec. 16, I’ll be presenting the keynote, “Love or Marketing? How Word of Mouth Will Save Your Brand,” and I wanted to share a few of my big ideas behind that. “Love” may be a big, mushy word, but it’s the essence of what causes people to talk ...
  1 week ago

• How Texas Instruments’ E2E Community is driving productivity — live with Telligent’s Rob Howard

  
  Damn, I Wish I'd Thought of That! — Authority: 501
  We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...
  1 week ago

• You could have made $60, but you were too greedy

  
  Damn, I Wish I'd Thought of That! — Authority: 501
  We were at a local tourist attraction. Our kids went on a ride. The place took our picture and tried to sell it to us for $10.Stupid and greedy.If you gave us the photo, my wife and I would have emailed it to our friends and put it on our Facebook page (with your logo). [...]
  1 week ago

• Now my Mom isnt the only one who thinks I am a genius.

  
  Saul Colt - The Smartest Man in the World! — Authority: 109
  Most people know that I am a HUGE fan of cool Word of Mouth marketing. There are bunch of people who do it very well and a big chunk of them will be speaking (with myself) at the World of Mouth Supergenius event in Chicago on December 16. Shameless plug aside this post isnt bout the conference and more about ...
  1 week ago

• A lifetime of love and support doesn’t have to end

  
  Damn, I Wish I'd Thought of That! — Authority: 501
  Are you forgetting a great group of ambassadors: your alumni?We spend a ton of effort trying to woo bloggers and evangelists, and we forget about those alumni and retirees who connected their lives to the company for years.Many will be thrilled to stay involved and connected.The New York Times writes about HP’s ...
  1 week ago

• It’s the extras that make it special

  
  Damn, I Wish I'd Thought of That! — Authority: 501
  My kids will only use markers in this case from Crayola. It’s their special “marker house”. No way a competitor gets to break that rule.Crayola didn’t change the product, they just added value to the packing. Or (if you want to think deep thoughts) is the packaging the product?What are the minor changes you ...
  1 week ago

• 30 interviews with some real word of mouth marketing supergeniuses

  
  Damn, I Wish I'd Thought of That! — Authority: 501
  If you’ve been following us for the past few weeks, you know we’ve collected a bunch of interviews with our fantastic speakers as previews for our Word of Mouth Supergenius event on December 16.In case you missed a few, here’s the full list. Lots of great ideas on earning the respect and recommendation of your ...
  1 week ago

• Ask for help from your fans. Be specific.

  
  Damn, I Wish I'd Thought of That! — Authority: 501
  Your customers love you. They want you to win. They want you to thrive so they can keep buying your stuff.But have you asked them for help? Given them an action step?This is a secret of political organizing: Don’t ask for generic support. Ask for a single action. Just one. (Then another. Then another.)Generic fandom ...
  1 week ago

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