sernovitz

Welcome to the 'sernovitz' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'sernovitz'.

Latest blogosphere posts tagged “sernovitz”

• A huge entrepreneurial lesson I wish I learned 10 years ago

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  Every business decision is a choice about how to use a resource. You have a finite amount of time, people, tools, and cash. Use them well and you thrive. Use them poorly and you stagnate.It comes down to a simple choice: I could use this $100 thing for project A or project B. Both are [...]
  4 hours ago

• Beyond Buzz — live with author Lois Kelly

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...
  21 hours ago

• Congratulations to Facebook for fighting the spammers

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  Facebook just won a $712 million lawsuit against spammer Sanford Wallace.They deserve our support and congratulations for doing this.The bigger question: Why aren’t more companies doing more to stop spammers?The major email providers should sue the crap out of every spammer on earth. They won’t win often, but ...
  1 day ago

• How to work with bloggers and influencers — live with Rick Murray

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...
  1 day ago

• Executives should think like designers

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  Two big insights from Tim Brown, CEO of IDEO and author of Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation.From The Conference Board Review (full article here):Your customers are the least useful source of new ideas. They are happy with the status quo — or they wouldn’t be ...
  2 days ago

• Secrets of Social Media Marketing — live with author Paul Gillin

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...
  2 days ago

• Newsletter #756: The “Create Content, Not Ads” Issue

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  [Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]Nobody is passing along your generic advertisement. But what people will share is great content (even when it’s ...
  3 days ago

• How to create a fan community — live with Brains on Fire’s Spike Jones

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...
  3 days ago

• The Ethicist Gets It Wrong: Rally Your Fans to Write Good Reviews

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  Randy Cohen, the New York Times‘ Ethicist, says that it’s not OK to ask your fans to review you. He says that if you are getting negative reviews, you should suck it up. (Full story.)I disagree.It is absolutely OK to ask your fans to review you. It should be a fundamental part of your marketing [...]
  4 days ago

• Blogwild!: A Guide for Small Business Blogging — live with author Andy Wibbels

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...
  4 days ago

• URGENT! GRASSROOTS ACTION ALERT! PLEASE CONTACT YOUR MEMBERS OF CONGRESS TODAY!

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  Dear Insurance Company:I just received an “urgent” email from you, with a desperate plea to call my Congressman and oppose health care reform.I’ve sent you $5,000 a month for 10 years. And you never so much as said hello.Now you and your incompetent grass-roots team expect us to step up and help you?This is not ...
  5 days ago

• More BtoB personality

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  I loved Cisco’s hilarious product placement on NBC’s 30 Rock. It’s another example of a big company showing us that BtoB advertising doesn’t need to suck.(See my post about GE’s great ads here.)Share:
  5 days ago

• Win a chance to speak at Word of Mouth Supergenius

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  You can speak at Word of Mouth Supergenius! Upload a video showing why you’d make a great presentation for your chance to win.We want you to get up in front of a room full of people and tell them about how awesome you are at word of mouth marketing. Here’s what you need to do:Record [...]
  5 days ago

• I love doing this

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  Another great reminder from Seth to think about being wonderful:Think about all the cool stuff in your life. Not just stuff you can buy, but experiences, works of art, innovations of all kinds… the bar has been raised for what you need to do to be noticed, and the market is responding.Not only do I [...]
  6 days ago

• How to connect directly with your fans — live with Affinitive’s Warren Ackerman

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...
  1 week ago

• Newsletter #755: The “Find a Partner” Issue

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  {Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.}You don’t always have to go it alone. The next time you’re about to do something big, take a [...]
  1 week ago

• How to create offline word of mouth — live with Zoocasa’s Saul Colt

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...
  1 week ago

• Would anyone dress up as your product?

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  You know you’ve established true love for your brand if people will dress up as your product for Halloween. You’ve gone from something for sale to something people want to be.Ask yourself: How clear is our brand?  Is it simple enough that a person could wear our product, and her friends would know it’s ...
  1 week ago

• How to use fan feedback to improve customer service and build trust — live with Bazaarvoice’s Sam Decker

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  Ready for amazing word of mouth? We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. ...
  1 week ago

• Eating bugs at the grocery store

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  I ate crickets and worms at Whole Foods in Chicago. They invited the Chicago Nature Museum to come in and do a demonstration about edible insects.I love these simple, fun promotions. It was a great little event, it got a lot of buzz, and everyone in the store had fun. It didn’t cost any money [...]
  1 week ago

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