seth godin

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  • Six Tips for Marketing Success from Seth Godin


    — Authority Authority:
    Looking for marketing secrets and shortcuts? Seth Godin has bad news for you: there are none. In his Vocus webinar No Secrets, No Shortcuts , Seth showed us how the era of mass media – where marketers could simply advertise, reap the rewards and repeat – is done. We’re now in the Connection Revolution, where ...
    3 days ago

  • We’re All Publishers & Authors Now. (Great Content Tips)


    — Authority Authority:
    Whether you like it or now we’re all authors and publishers now. How did that happen? Content is the name of the game and if you don’t know how to create great content then you’d better learn. Fast. You’ve got two choices: Create and publish content yourself or get someone else to do it for you. ...
    4 days ago

  • Differentiation Requires Show, Not Tell


    — Authority Authority:
    Image by Eric Lim The Internet and in particular social media have empowered thousands, perhaps millions, to start their own businesses. One outcome of the social media movement is how easily people become “ thought leaders ” or topical influencers. As a result, we have many paper tigers running about, ...
    4 days ago

  • BIM is Full of Holes


    Revit OpEd — Authority Authority: 137
    I took Seth Godins recent blog post title and plugged BIM in instead. His post said " Life is Full of Holes ". His perspective and observations are always welcome and happily sometimes (often) they plug right into my own life and work. In particular these lines resonated with me and what a friend once essentially ...
    4 days ago

  • Response to People Who Hate the Term “Personal Branding”


    — Authority Authority:
    I’m always surprised at the vehemence with which people say they hate the term “personal branding.” “I’m not a brand, I’m a person!” they demand. Except you are. As Kyle Lacy and I said in Branding Yourself , “A brand is an emotional response to the image or name of a particular company, ...
    1 week ago

  • Links We Love: Facebook Likes, Personalization and Seth Godin


    — Authority Authority:
    Increasing the number of Likes your Facebook posts get could be as easy as adjusting your schedule and vocabulary. Find out what to do and other examples of top marketing news in this week’s Links We Love. Tip of the week… Even though it seems like attention spans are shrinking, content can still sell. Write ...
    2 weeks ago

  • Urgency and accountability are two sides of the innovation coin


    — Authority Authority:
    Seth seems to be thinking on the same lines as I am or someone is irritating him with questions running in my mind! As organizations and individuals succeed, it gets more difficult to innovate. There are issues of coordination, sure, but mostly its about fear. The fear of failing is greater, because it seems as ...
    2 weeks ago

  • Why Seth Godin’s No Secrets, No Shortcuts Webinar Will Rock


    — Authority Authority:
    The above video is a sneak preview of Seth Godin ‘s webinar next week, “ No Secrets, No Shortcuts .” We met with Seth last week for a larger interview series, and asked him to give us a preview of the webinar. We prefaced the request with a question about Seth’s elevator pitch, and I think you’ll see here ...
    2 weeks ago

  • SGP 001: James Royer on #BoltsSocialCentral and Fan Feedback


    — Authority Authority:
    Welcome to the first of what I hope are many Sports Geek Podcasts , hope you enjoy it as much as I do making it. In this podcast we talk to James Royer ( @JamesRoyer ) from Tampa Bay Lightning about #BoltsSocialCentral on ABC Grandstand Digital  with Francis Leach .  On HarfTime with Daniel Harford this ...
    2 weeks ago

  • A Good Interview. Photography + Entrepreneurialism [ Tearing Down Walls - A Podcast with Jenni Hogan]


    — Authority Authority:
    I had the distinct pleasure of being a guest on Jenni Hogan’s “Next Big Thing” podcast a couple weeks ago to talk a bit about my life path(s), pivot points and the way that creativeLIVE is systematically re-shaping access to the best education. For those who don’t know Jenni, she’s a super smart, sharp ...
    2 weeks ago

  • What Can’t You Talk About to Others?101 Simple Growth Exercises # 6


    — Authority Authority:
    I love to create lists that help people organize their thoughts and delve into those deeper canyons of your mind. Self exploration is one of the most valuable things you can do as a personal growth exercise. Up in my resource tab I’ve posted a few of them. The one I am giving to you today as a free download is ...
    2 weeks ago

  • Conference highlighted variety of approaches to Designing Opportunity


    — Authority Authority:
    Thanks to our many sponsors and the more than 650 professionals who joined us in Boston, the 2013 International Corporate Citizenship Conference was a terrific success. For 2-1/2 days we convened to learn, network, and share challenges and successes, and to examine the many ways that companies are Designing ...
    2 weeks ago

  • The Content Quality Problem Here and There


    — Authority Authority:
    Image by kopper. More brands and people continue filling the channels with their blogs, infographics, white paper, etc. As a result, we’re experiencing a deluge of content, most of it suffering from over-messaged, self-important corporate sales talk, or worse, shoddy workmanship. There’s no better example of ...
    2 weeks ago

  • Kmart, Seth Godin and all that Ship


    Leadership in Business and Marketing — Authority Authority: 122
    You know the first-grader in you laughs every time you hear this commercial. Kmart – Ship My Pants Commercial   S H I P , after all, is a four letter word. For years, Seth Godin has admonished his followers to “SHIP! Go make something happen.” Don’t get me wrong. I’m a huge Godin fan, but ...
    2 weeks ago

  • Should You Pull The Plug or The Trigger, and When?


    — Authority Authority:
    Yesterday I had an 800-word draft written to publish this morning and I hated it. I kept writing because I thought I’d get somewhere good with it. It happens every now and then: Keep writing until you get to the good stuff. I might have to delete the first 500 words but that’s part of the process. Last night, it ...
    2 weeks ago

  • Episode 66: On Being Picked


    — Authority Authority:
    Synopsis: Michael Covel talks about getting “picked” on today’s episode of the podcast. Starting off with Blind Melon’s “No Rain” Covel sets the groundwork for what’s inspiring him today. This isn’t a trading specific podcast today, at least for those of you out there that think that trading psychology ...
    2 weeks ago

  • The Obligation – Origins of Lead Change Group Final Chapter


    Lead Change Group — Authority Authority: 534
    Posted in Leadership Development Do you ever wonder if you’ve done all you could? As I grow older, I question the impact I made with the resources at my disposal. I’ve had 55 years. I’ve had quite a bit of money and time, friends, opportunities. In Tribes, Godin titled a section The Obligation: Not too far ...
    2 weeks ago

  • Brand Thinking: Seth Godin, Malcolm Gladwell, Dan Pink, and Other Mavens on How and Why We Define Ourselves Through Stuff


    — Authority Authority:
    From Brain Pickings   by Maria Popova “The modern version of introspection is the sum total of all those highly individualized choices that we make about the material content of our lives.” The art of the interview  may be nearly obsolete, but a handful of its contemporary masters still hold its fort. ...
    2 weeks ago

  • Cultivate Mental Confusion


    Blogging Innovation — Authority Authority: 149
    Mental confusion is to the mind what muscle confusion is to the body. Cultivating mental confusion will make you more wholesome and more creative. Continue reading →
    2 weeks ago

  • Hype Cycles: Marketers as Coaches, Sherpas, and Therapists


    — Authority Authority:
    In the ongoing debate of the value of “traditional publishers” in today’s digital landscape, certain activities in which publishers are engaged — very, very valuable activities — often seem to be overlooked. While the debate centers on the shift to “low cost” digital products (and the resulting move away ...
    2 weeks ago

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