social

The term social refers to that which is characterized by interactivity and gregarious behavior. Organisms that live collectively in groups are considered social beings. When applied to complex human societies, the term social lends itself to a variety of meanings, but will usually encompass government policies that apply resources in matters of public interest, such as infrastructure, social security, education, and so on.


Social media refers to web based technologies that enable complex forms of interactivity between users, such as interactive dialogue and the sharing of user generated content. Due to their increasing popularity and widespread accessibility of Internet, social media applications have revolutionized the way individuals, organizations and communities interact with each other. Consequently, website owners may use social media sites to gain online traffic or popularity. Social media marketing is usually centered on gaining public attention and encouraging users to talk about and share specific content in their own online communities.

Cell phone usage has also become a benefit to social media marketing, in that it allows people to post and repost comments made about a product that is being promoted. In a sense, social media websites act as a modern version of "word of mouth", whereby potential buyers can find out about a product from others within their online network of friends. Through social media websites, companies can keep in touch with their clients, as well as launch promotional campaigns that can increase a company's popularity even further.

Micro-blogging sites like Twitter allow companies to promote products on an individual level. Thanks to the character limit of tweets, companies can provide short presentations of their products that potential buyers are much more likely to read. Detailed, profile-based social networking websites allow for a broader advertising strategy, where companies can post images, videos, and longer descriptions for their products. Consequently, people can "like" their content and help popularize the product.

Blogs enable companies to provide very detailed descriptions of their products, as well as tips, advice and "behind the scenes" information that buyers may otherwise not be aware of. Blogs can also be updated frequently by connecting them to other social media platforms.

You'll find bloggers talking about social marketing at sites like The Twitter Blog.

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Original Technorati articles tagged “social”

• in Social Media
  Twitter Agrees to ”Do Not Track Privacy” Option
  Twitter agrees to acknowledge” Do Not Track Privacy” option
  by linus41 / on May 17, 2012
• in Technology
  Facebook Buying Instagram for $1 Billion
  Facebook has announced it plans to buy Instagram for $1 billion in cash and stocks.
  by reedsanders / on Apr 9, 2012
• in Android
  Instagram for Android Now Available
  Instagram for Android is now available in Google Play for Free
  by reedsanders / on Apr 3, 2012

Latest blogosphere posts tagged “social”

 

• Thought Leaders in Mobile and …

  
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• Thought Leaders in Mobile and Social: Bernardo de Albergaria and Tommy Ahlers of Citrix Online (Part 6)

  
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  SM: Where do you see the evolution? I think these functions, the file sharing function and the collaborative function and the integration, these three pieces we’ve talked about, I think it’s going to... ___
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• 5 Simple Metrics to Track Your Social Media Efforts

  
  Social Media Examiner — Authority: 633
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  Although Facebook’s IPO (Initial Public Offering) was called by financial experts a failure, Mark Zuckerberg’s monster company still has its sights set very high. With stocks falling and more than $17 billion lost off an initial $104 billion valuation, the social networking service might be looking to expand way ...
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• 100,000 Facebook Likes from Australia – oDesk

  
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  Hello, I’m looking for someone who can provide 100,000 real Facebook likes within 1 or 2 weeks. The shorter the time the better. Thank You. Budget: $10Starting On: May 28, 2012Ending On: June 9, 2012Posted On: May 28, 2012 10:21 UTCID: 201273102Category: Sales & Marketing > SMM – Social Media ...
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• SMM for 200 sites – oDesk

  
  — Authority:
  I need 300 Facebook likes, 300 G+1 and 300 tweets for 200 sites. Also I need 1000 twitter followers. Lower bidder will win this project. Thanks Starting On: May 28, 2012Ending On: Posted On: May 28, 2012 10:21 UTCID: 201273101Category: Sales & Marketing > SMM – Social Media MarketingSkills: ...
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• Social Business Forum 2012 ultima chiamata

  
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• Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook

  
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  The secret to successful word-of-mouthmarketing on the social web is easy: BE LIKEABLE. A friend‘s recommendation is more powerful than any advertisement. In the world of Facebook,Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the ...
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• Case Study: Indian Retail Brands on Social media

  
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