social

The term social refers to that which is characterized by interactivity and gregarious behavior. Organisms that live collectively in groups are considered social beings. When applied to complex human societies, the term social lends itself to a variety of meanings, but will usually encompass government policies that apply resources in matters of public interest, such as infrastructure, social security, education, and so on.


Social media refers to web based technologies that enable complex forms of interactivity between users, such as interactive dialogue and the sharing of user generated content. Due to their increasing popularity and widespread accessibility of Internet, social media applications have revolutionized the way individuals, organizations and communities interact with each other. Consequently, website owners may use social media sites to gain online traffic or popularity. Social media marketing is usually centered on gaining public attention and encouraging users to talk about and share specific content in their own online communities.

Cell phone usage has also become a benefit to social media marketing, in that it allows people to post and repost comments made about a product that is being promoted. In a sense, social media websites act as a modern version of "word of mouth", whereby potential buyers can find out about a product from others within their online network of friends. Through social media websites, companies can keep in touch with their clients, as well as launch promotional campaigns that can increase a company's popularity even further.

Micro-blogging sites like Twitter allow companies to promote products on an individual level. Thanks to the character limit of tweets, companies can provide short presentations of their products that potential buyers are much more likely to read. Detailed, profile-based social networking websites allow for a broader advertising strategy, where companies can post images, videos, and longer descriptions for their products. Consequently, people can "like" their content and help popularize the product.

Blogs enable companies to provide very detailed descriptions of their products, as well as tips, advice and "behind the scenes" information that buyers may otherwise not be aware of. Blogs can also be updated frequently by connecting them to other social media platforms.

You'll find bloggers talking about social marketing at sites like The Twitter Blog.

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Original Technorati articles tagged “social”

• in Advertising
  Mobile & Social Win Super Bowl
  Mobile and social proved to be important factors in Super Bowl advertisement success in 2012.
  by smsmasterminds / on Feb 8, 2012
• in Technology
  Your Move Bing: It’s Time to Attack Google
  Either Google has some hyper-genious master idea that we're too blind to see, or their social search is a terrible mistake.
  by epapa100 / on Jan 14, 2012
• in Social Media
  Why Google-Plus Has No Competition
  Social search will soon be the only type of search available
  by booleanstrings / on Dec 28, 2011

Latest blogosphere posts tagged “social”

 

• Rio Tinto dividend surprise masks aluminum hit

  
  Buying Stocks Online — Authority: 131
  Rio Tinto dividend surprise masks aluminum hit is a post from: Buy Stocks Online MELBOURNE (Reuters) - Global miner Rio Tinto hiked its dividend by a third and said it was confident about its long-term outlook despite reporting a drop in second-half profits and taking a $9 billion charge on its struggling aluminum ...
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• Tweetbot Updates with a New UI for the iPhone and a New iPad Version [Video]

  
  Lifehacker — Authority: 799
  iOS: Tweetbot, our pick for the best Twitter client for the iPhone just rolled out a new update that adds in-line image viewing, single-tap-to-launch links, an overhauled UI, and easy access to people who have retweeted you. Tweetbot has also finally landed on the iPad, with an interface that makes use of the ...
  2 hours ago

• jasonlanning.com)

  
  Technology in The Life — Authority: 127
  THE CRASH When the economy started tanking in 2008, it wasn’t just homeowners that were put out on the street. Journalists were too, by the thousands. Michael Mandel estimated on Bloomberg Business Week in September 2011 that roughly 20,000 journalists were lost in just one year. That’s around a 20% loss across ...
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• Can Letterbanc clear the chaos and stress of academic jobhunting?

  
  etonDIGITAL — Authority: 97
  Jobhunting can be a pain for all sorts of reasons - but they usually all come down to the fact that its rarely easy to find the jobs youre after, either because there arent many out there, or theyre not accessible in a quick manner, or both. Then, even when you find a job youd like to apply for, the whole process of ...
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• Today’s Front Page

  
  Paternal Prose — Authority: 146
  In its 2007 manifesto, the Free National Movement (FNM) made nine promises in a bid to “reduce crime and better protect Bahamian families”. Even though it kept most of those promises and is working to fulfill the remaining ones, nearly five years have passed and the government is no closer to reducing crime than ...
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• Review: Create a Killer CV Wit…

  
  AW WebBiz & Social Media Blog — Authority: 148
  Review: Create a Killer CV With 2WayResume for iPhone: http://t.co/puT3WKUM
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• How to Consume Your Digital Information More Efficiently

  
  Stepcase Lifehack — Authority: 570
  As the amount of information that is potentially important to us continues to grow, it’s now more vital than ever to be able to process and consume it more efficiently. Here are some tactics to help you become more efficient with your time and information processing. RSS and keeping up with headlines If you ...
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• Google brings ‘What’s Hot’ and latest version of ‘Google+ for Android’ for Google+ Profiles

  
  Mirolta | A news behind every news — Authority: 115
  Google has introduced ‘ What’s Hot ‘ stream for Google+ Profiles, to improve social networking experience. It has added some new features and fixes some bugs. With this, Google+ users can now see who has +1′d their post or comment. Also, the stream no longer jumps to the top of the feed for an automatic ...
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• Exclusive: Behind the Scenes o…

  
  AW WebBiz & Social Media Blog — Authority: 148
  Exclusive: Behind the Scenes of OK Go’s Super Bowl Music Video: http://t.co/TbLf4Icd
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• Q&A: How well does effexor work for social anxiety?

  
  Ditto Effect — Authority: 133
  Question by bianca_ca777 : How well does effexor work for social anxiety? I would like to know how well and how soon do the effects of Effexor kick in. My only problem is social anxiety and sometimes restlessness when trying to get sleep. How does it effect weight for farely short term use?(6months) Best answer: ...
  3 hours ago

• Web designing & Seo services from yourneeds.asia

  
  socbo | Social Bookmarks — Authority: 143
  Yourneeds.asia now offering Classifieds Script,Matrimonial Script to Start your own Classified website,Matrimonial website by us no need of technical Knowledge,Simple Script all support will be given from us.Now a days Classifieds sites are earning lot of responses so any person Just Start your own business for just ...
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• February Busy Month For Talented Pottsgrove Singers

  
  The Sanatoga Post — Authority: 118
  Theyll join Feb. 13 in the Tri-County Honors Concert, Feb. 16 in their "A Night On Broadway" pops concert, and Feb. 24 for their annual Bingo and Bling fund-raiser.
  3 hours ago

• Rohit Talwar: Future Society

  
  The Urban Times — Authority: 519
  Society’s Challenges This post is part of the Back to the Futurist Series. Using the brilliant ‘Power of Making‘ exhibition as inspiration for our conversation Rohit delved into a mind-boggling array of possibilities that may very well define the world of tomorrow. In this video Rohit discusses how in our ...
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• Facebook IPO and Beyond, MIT Sloan Expert Sees Rich New Revenue Source

  
  Ad Operations Online — Authority: 118
  Research finds “huge untapped potential” in social advertising CAMBRIDGE, Mass. – With Facebook’s initial public offering last week, the social networking giant can look ahead to a potentially huge new source of revenue from “social advertising,” according to new research by MIT Sloan School of Management ...
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• Has The Groupon Bubble Eventually Burst?

  
  The RedEvo SEO Blog — Authority: 85
  As Groupon announce today of a significant loss of over $42 Million many have been led to ask the question “Is the Groupon bubble about to burst?”. Groupon has made its name by transforming the online voucher code and offers industry spawning a range of competing sites such as Wowcher, MyCityDeal and LivingSocial. ...
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• Chrysler speaks out on Clint Eastwood “It’s Half-Time in America” Ad and its big push for 2012

  
  Drivers Republic — Authority: 108
  Chrysler’s Super Bowl ad became notorious for all the wrong reasons, after it was pulled by YouTube in a move that raised fresh questions over the video sharing platform’s content management controls. The video, which was written and developed together with Hollywood legend, Clint Eastwood, is a follow-on to last ...
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• Not to be antisocial, but... Why don’t you leave me alone? Part II

  
  Blogs — Authority: 147
  In Part I I discussed how the conviviality externality  can cause people to issue too many social invitations, which on average makes people worse off. read more
  3 hours ago

• Families: Nurture Entrepreneur…

  
  AW WebBiz & Social Media Blog — Authority: 148
  Families: Nurture Entrepreneurs: Of late, graduating from college has been a source of anxiety rather than excit… http://t.co/0NFL39X5
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• Joseph Stiglitz con los Indignados del 15-M

  
  The Affiliate Biz Site — Authority: 143
  Intervención del premio nobel de economía Joseph Stiglitz en el I Foro Social del 15-M, en el espacio de debate sobre economía Parque del Retiro Madrid 25-07-2011 Video Rating: 4 / 5
  3 hours ago

• I saved BIG at The Body Shop!

  
  Bargain Babe — Authority: 512
  I paid $39.22 for 14 items at The Body Shop! PAM Phạm / Flickr This is a post by BargainBabe.com writer Yazmin Cruz. A few weeks ago, I jump on a Living Social deal for The Body Shop that I shared on one of our freebie and coupon posts . I was holding on to the vouchers till a good sale came along. This week, ...
  3 hours ago

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