social

The term social refers to that which is characterized by interactivity and gregarious behavior. Organisms that live collectively in groups are considered social beings. When applied to complex human societies, the term social lends itself to a variety of meanings, but will usually encompass government policies that apply resources in matters of public interest, such as infrastructure, social security, education, and so on.


Social media refers to web based technologies that enable complex forms of interactivity between users, such as interactive dialogue and the sharing of user generated content. Due to their increasing popularity and widespread accessibility of Internet, social media applications have revolutionized the way individuals, organizations and communities interact with each other. Consequently, website owners may use social media sites to gain online traffic or popularity. Social media marketing is usually centered on gaining public attention and encouraging users to talk about and share specific content in their own online communities.

Cell phone usage has also become a benefit to social media marketing, in that it allows people to post and repost comments made about a product that is being promoted. In a sense, social media websites act as a modern version of "word of mouth", whereby potential buyers can find out about a product from others within their online network of friends. Through social media websites, companies can keep in touch with their clients, as well as launch promotional campaigns that can increase a company's popularity even further.

Micro-blogging sites like Twitter allow companies to promote products on an individual level. Thanks to the character limit of tweets, companies can provide short presentations of their products that potential buyers are much more likely to read. Detailed, profile-based social networking websites allow for a broader advertising strategy, where companies can post images, videos, and longer descriptions for their products. Consequently, people can "like" their content and help popularize the product.

Blogs enable companies to provide very detailed descriptions of their products, as well as tips, advice and "behind the scenes" information that buyers may otherwise not be aware of. Blogs can also be updated frequently by connecting them to other social media platforms.

You'll find bloggers talking about social marketing at sites like The Twitter Blog.

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Original Technorati articles tagged “social”

• in Advertising
  Social Marketing for Seniors — Don't Dismiss This Growing Demographic
  Social Seniors. An Important Demographic for Social Marketing Strategies.
  by goldensylph / on May 22, 2013
• in Finance
  Trading on Mobile Becoming a Reality
  Increasingly, a hedge fund manager’s “trading desk” is her iPphone.
  by mdumon / on Apr 29, 2013
• in Social Media
  Social's Landscape Via Google+ Hangouts. Will it Overtake FB and Twitter?
  Google+ Hangouts Create a Human Media Movement. Will it's Immediacy Trump FB and Twitter?
  by goldensylph / on Apr 27, 2013

Latest blogosphere posts tagged “social”

 

• Olympian Unveils Secret Mental Training Weapon For Athletes

  
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  Designed and created by Olympian, Dr. Andrea Wieland, Ph.D. (a.k.a, Dr. A), E1Fit® introduces the secret athlete mental training weapon used by Dr. A to gain instant and immediate mental focus, the PowerWords Mental Training Tool. PowerWords are the exact...
  3 days ago

• BeatDecks Free Analytics Show Musicians Who Their Fans Are

  
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  Does my music do better on Facebook or Twitter? Where should my next tour be? Is my new song too repetitive? Musicians can get free answers to these questions and more from BeatDeck , a Y Combinator analytics company launching today. BeatDeck plans to license this data to labels and music stores to help them sign and ...
  4 days ago

• Predicting the IQ of Future People

  
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  The resignation of Jason Richwine from the Heritage Foundation raised the profile of racist views about IQ. Expect new publicity soon for genetic claims about intelligence, as Chinese scientists try to find genes that affect intelligence. read more
  4 days ago

• “Bare-bones” employer health insurance plans coming thanks to #ObamaCare

  
  Sister Toldjah — Authority: 608
  The Wall Street Journal reports on what National Review Online’s Veronique de Rugy calls  one more in the law of ”unintended consequences” to the implementation of our President’s “signature law” – ObamaCare (via Memeorandum  - bolded emphasis added by me): Employers are increasingly ...
  4 days ago

• Brilliant Speech, Ugly Reaction

  
  heave-ho.org — Authority: 159
  Obama’s brilliant Morehouse speech was followed by an ugly reaction from Drudge, says Peter Beinart. See more here: Brilliant Speech, Ugly Reaction
  4 days ago

• Marissa Mayer getting in the Tumblr spirit

  
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  No one can say Yahoo chief Marissa Mayer doesn’t have a sense of humor. She and her top aides have acknowledged that the giant Internet portal has lost a lot of cred with younger Internet users in recent years. So when Mayer announced Monday that Yahoo was buying the hipster blogging service Tumblr for $1.1 ...
  4 days ago

• Friends & Family

  
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  Don’t forget that friends and family can become awesome connectors for you.  They have a circle of influence outside of your immediate connections.Web sites like Facebook, Twitter and others can help you connect with not only your family and friends, but if they like what you are posting, they may share with their ...
  4 days ago

• Busted: Microsoft intercepts, decrypts, and reads your Skype messages

  
  VentureBeat — Authority: 161
  Skype used to be what you would use to send secure, encrypted, and untraceable messages to friends, family, and business associates all over the world. Not any more. According to a test by Ars Technica , Microsoft is intercepting, decrypting, and reading at least some Skype messages — to the point where URLs ...
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• Throw Away That Rusty Key

  
  heave-ho.org — Authority: 159
  Lyn Julius recounts the modern Jewish exodus from Arab lands, Jews’ ancient connections to modern Israel’s lands, and tells Palestinians to get over the past. Link: Throw Away That Rusty Key
  4 days ago

• Top Twitter moments from the Billboard Music Awards

  
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  Twitter lit up Sunday night as musicians and fans flooded the social media site to pontificate and crack jokes about the Billboard Music Awards. From Madonna slurring her words, fueling rumors that the pop diva was drunk, to an unexpected round of booing for teen phenom Justin Bieber, there was ample material for a ...
  4 days ago

• Exclusive: Hillary’s Benghazi ‘Scapegoat’ Speaks Out

  
  heave-ho.org — Authority: 159
  Raymond Maxwell, the only official at the bureau of Near Eastern Affairs to lose his job tells Josh Rogin that he’s been scapegoated by Hillary Clinton’s team. Read the rest here: Exclusive: Hillary’s Benghazi ‘Scapegoat’ Speaks Out
  4 days ago

• Yahoo Drops Flickr Pro To Compete With Facebook, Still Offers Two Paid Tiers For Ad Haters And Power Users

  
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  The bookend to Yahoo’s Big News Day — a major refresh of its photo sharing site Flickr — will see the company drop is Flickr Pro pricing tiers as part of a bid to compete better with Facebook/Instagram and the rest of the crowded market in the online photo space. But it is not getting rid of paid tiers ...
  4 days ago

• Yahoo boosts Flickr storage to one terabyte, reboots Android app

  
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  This week amid word that the company had purchased Tumblr to give its youth segment a boost, the company made use of the press it’d been given for a couple boosts to Flickr. Having acquired Flickr back in 2005 to the tune of $35 million USD, it’s no wonder that a $1.1 billion dollar cost for Tumblr continues to ...
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• What Aren’t They Telling Obama

  
  Transterrestrial Musings — Authority: 148
  A new trending Twitter hashtag.
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• HomeFinder.com and RE/MAX Team Up to Give Back to Childrens Miracle Network Hospitals®

  
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  CHICAGO, May 20, 2013 /PRNewswire/ -- HomeFinder.com, a leader in digital marketing solutions for real estate agents and online real estate, today announced that it is teaming up with RE/MAX to support Childrens Miracle Network Hospitals® (CMN Hospitals). For...
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• Chinese forces break 3 months hacking Ends

  
  world news and technology — Authority: 142
  After a time, Chinas Peoples Liberation Army is up to his old hacking method. Also: The gay marriage overturns, a Latvian teacher, a textbook for scanning and uploading is in trouble, an Australian minister is an unfortunate and Yahoo Japan, 22 million Facebook Log names out. After a lull of three months, Chinas ...
  4 days ago

• Facebook + Waze: Social Media Marketing Tool to Drool Over

  
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  The latest hullabaloo at Facebook could be a very profound acquisition that should make every marketer salivate – especially Inbound Marketers. The well-known social GPS app, Waze, has been making its way through the media in the last week as the two companies have been sizing each other up from afar. Each largest ...
  4 days ago

• Flickr Redesigns Pages and Gives Users 1 TB of Free Storage

  
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  Tweet Flickr has 1TB of free photo storage waiting with your name on it. If you’ve been checking out online storage options for your photos, but haven’t found any yet that meet your size requirements, your options just increased. The company touts that as enough space to store 537,731 photos at 6.5 ...
  4 days ago

• Pass a Shield Law Now

  
  heave-ho.org — Authority: 159
  While some are criticizing Obama’s motives for resurrecting a media shield law, most journalists say it’s a good and necessary thing—and are demanding action. See the original post: Pass a Shield Law Now
  4 days ago

• Cowboys on the Rhine – US Firms Flout German Labor Practices

  
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  Its Fund Drive Time for The Political Carnival. Our Support TPC page is at http://thepoliticalcarnival.net/supporttpc/ . We could really use the help. Thanks! The two countries I personally know best are the US and Germany.  I was born here, grew up here, went to school here but I also studied in Germany and ...
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