social

The term social refers to that which is characterized by interactivity and gregarious behavior. Organisms that live collectively in groups are considered social beings. When applied to complex human societies, the term social lends itself to a variety of meanings, but will usually encompass government policies that apply resources in matters of public interest, such as infrastructure, social security, education, and so on.


Social media refers to web based technologies that enable complex forms of interactivity between users, such as interactive dialogue and the sharing of user generated content. Due to their increasing popularity and widespread accessibility of Internet, social media applications have revolutionized the way individuals, organizations and communities interact with each other. Consequently, website owners may use social media sites to gain online traffic or popularity. Social media marketing is usually centered on gaining public attention and encouraging users to talk about and share specific content in their own online communities.

Cell phone usage has also become a benefit to social media marketing, in that it allows people to post and repost comments made about a product that is being promoted. In a sense, social media websites act as a modern version of "word of mouth", whereby potential buyers can find out about a product from others within their online network of friends. Through social media websites, companies can keep in touch with their clients, as well as launch promotional campaigns that can increase a company's popularity even further.

Micro-blogging sites like Twitter allow companies to promote products on an individual level. Thanks to the character limit of tweets, companies can provide short presentations of their products that potential buyers are much more likely to read. Detailed, profile-based social networking websites allow for a broader advertising strategy, where companies can post images, videos, and longer descriptions for their products. Consequently, people can "like" their content and help popularize the product.

Blogs enable companies to provide very detailed descriptions of their products, as well as tips, advice and "behind the scenes" information that buyers may otherwise not be aware of. Blogs can also be updated frequently by connecting them to other social media platforms.

You'll find bloggers talking about social marketing at sites like The Twitter Blog.

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Original Technorati articles tagged “social”

• in Finance
  Trading on Mobile Becoming a Reality
  Increasingly, a hedge fund manager’s “trading desk” is her iPphone.
  by mdumon / on Apr 29, 2013
• in Social Media
  Social's Landscape Via Google+ Hangouts. Will it Overtake FB and Twitter?
  Google+ Hangouts Create a Human Media Movement. Will it's Immediacy Trump FB and Twitter?
  by goldensylph / on Apr 27, 2013
• in Social Media
  Social Marketing Directors Share Social Tips and Wisdom
  Social Marketers Share Wisdom and Tips
  by goldensylph / on Apr 9, 2013

Latest blogosphere posts tagged “social”

 

• Colleges Paying the Price for Expensive Facilities

  
  Via Meadia — Authority: 692
  IFRAME Embed for Youtube By now everyone has heard the statistic that American students and graduates owe more than $1 trillion on student loans. But while everyone knows what these students did with their loans, it’s far less clear what the colleges are doing with all this money. In his new book  College ...
  1 week ago

• Do One Million Babies Need To Die On The Day They Are Born?

  
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  More than one million babies worldwide die on the day they are born according to Save the Childrens 14th annual State of the Worlds Mothers Report.
  1 week ago

• The Latest ‘Brown Scare’

  
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  Read Ross Douthat on the overhyped fears about the Tea Party and how such sentiments probably contributed to the IRS targeting conservative and libertarian groups for unfair scrutiny: Read more here: The Latest ‘Brown Scare’
  1 week ago

• How Does Strategic Social Media Marketing Help Small Businesses?

  
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  When it comes to social media marketing, there is a common misconception that strategic social media marketing can only really benefit the big enterprise organizations. It actually works better for small businesses. 17 Vote(s)
  1 week ago

• Four Free & Easy Tools For Creating Socially Share-worthy Image Files

  
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  One of the most effective ways to grab your target markets attention with social media marketing is to create and share dynamic, compelling images to which pithy quotes or maxims have been added as text. Create super-share-able images plus text for social media marketing with these four free and e 18 Vote(s)
  1 week ago

• Senior IRS official: ‘I’m not good at math’ – yeah, we know

  
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  by Mike Adams, the Health Ranger (NaturalNews) During a conference call with reporters, senior IRS official Lois Lerner uttered words that are now reverberating across the blogosphere: “I’m not good at math.” Don’t worry, Lois, neither is anyone else. And the less you can do math, the happier you’ll be at ...
  1 week ago

• Best Practices For Instagram Marketing And Lead Generation

  
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  Instagram is a social media platform where users can take photos (on their cellphones), antiquate them by adding camera filters and vintage frames, and share them on Twitter , Facebook , and their own Instagram accounts . As an online marketing platform, Instagram has gained immense popularity among B2B Marketers ...
  1 week ago

• What You Say May Not Matter Anyway!

  
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  “What you do speaks so loud, that I cannot hear what you say.” –Ralph Waldo Emerson In today’s environment, Emerson’s words might be interpreted this way: The behavioral algorithms are so good it may not matter what your profile or social resume says about you––your behavior trumps everything! ...
  1 week ago

• Connecting With Followers Using Tumblr

  
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  TUMBLR IS EVOLVING INTO A PLATFORM BRANDS CAN USE TO CONNECT WITH AND ENGAGE THEIR FOLLOWERS. Every quarter ICUC hosts a month-long series dedicated to one topic in the social media space. This month our focus is visual social media. Visual social media and marketing can help your brand capture interest in an ...
  1 week ago

• [Looking For Players] Goalkeeper needed!

  
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  We are an average team playing on every Sunday noon/evening. Our age is about mid 20s - late 20s. and playing in east area. We welcome anyone who is interested to play with us. If interested, you can PM me for more details. :nevreness:
  1 week ago

• Top 10 Benefits of Married Life

  
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  Photo Courtesy: UyarM Marriage is one of the greatest social institutions of all times. Yes, there are a lot of people in the world who don’t believe in this concept, and think that it leads to a lot of pressures and expectations. However, those who are in it and have experienced great pleasure out of it can ...
  1 week ago

• Infographic: Social Media and Myers Briggs

  
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  While we’re all unique in one way or another, Carl Jung developed the personality types that the Myers Briggs was later designed to accurately evaluate. People are classified as extraverts or introverts, sensing or intuition, thinking or feeling, and judging or perceiving. CPP has taken it a step further and ...
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• US Citizens on Disability Overtake Greek Population

  
  Via Meadia — Authority: 692
  The US disability program has come under scrutiny following some high-profile reports on large-scale abuses of the system. As Jim Quinn’s  The Burning Platform  reports  (via  Zerohedge )  the number of people living on disability benefits in the United States is now greater than the total population of ...
  1 week ago

• Seven Ways to Honor the Mothers of America

  
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• The Week on Sunday (weekly)

  
  Black Looks — Authority: 134
  We will bite our tongues no more | Education | Mail & Guardian Suren Pillay’s recent contribution to the debate on the humanities and social sciences is important because it places the task of “decolonisation” at the centre of transforming these disciplines (“Decolonising the humanities”, ...
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• Via Meadia Index of Cities and States: Reader Input Requested

  
  Via Meadia — Authority: 692
  Following last week’s rankings from the US Chamber of Commerce , another list is out ranking the “Best and Worst States for Business” in 2013, this time assembled by Chief Executive magazine . Unsurprisingly, perhaps, Texas is #1 and California #50, with many red states filling the top spots and blue ...
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• 6 Internet Lessons I Learned From My Mom

  
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  When I was born, the Internet barely existed. My mom likely had no idea she had brought me into a soon-to-be digital world — much less how to raise me in it But Ive come to learn that she didnt have to. Those age-old adages my mother used, passed down from my grandmother and my great-grandmother before that, were ...
  1 week ago

• Five Woot Execs Check Out, As Daily Deals Site Feels The Strain Under Owner Amazon

  
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  Woot , the daily deals site that Amazon bought in 2010 for $110 million , built a reputation for its “pile ‘em high, sell ‘em cheap” business model for shifting goods. Now, the company is facing up to a shift of a different kind: that of its own talent. In the last week, TechCrunch has learned that five key ...
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• Richard Branson serves as AirAsia stewardess after losing bet

  
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  His star turn on the flight from Australia’s Perth to the Malaysian capital Kuala Lumpur came after he lost a Grand Prix bet with the Malaysian budget carrier’s founder. Read the original here: Richard Branson serves as AirAsia stewardess after losing bet
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• [WATCH]: Social Media Mamma – Facebook Marketing – How to get people to hear your message

  
  Effortless Affiliate Profits — Authority: 156
  Share 0 0 0 0 0 0 0 0 0 or copy the link http://www.socialmediamamma.com Social Media Mamma Gaynor Parke has created this Facebook marketing series to help you better engage with your Facebook membe… Share 0 0 0 ...
  1 week ago

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