social media strategy

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Welcome to the 'social media strategy' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'social media strategy'.

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Latest blogosphere posts tagged “social media strategy”

  • Laying Out A Framework for Social Media Strategy


    Social Media Musings by Tom HumbargerAuthority Authority: 114
    In my Social Media 101 presentation to a group of marketers from E&Y last week, I included the beginnings of a social media framework that has been on my mind recently.  This post explains how I will be using the framework to address social media strategy needs for my clients. One more thing – the tables ...
    2 days ago
  • Are Lawyers Going Social?


    DIY MarketingAuthority Authority: 115
    I was aware of the website LegalZoom through its TV ads featuring celebrity attorney Robert Shapiro. That was all until a student pointed out their other online activities, which I found quite unusual for a legal firm—thanks, Fiesal! The current centerpiece of the online strategy is a contest, just concluded, that ...
    2 days ago
  • Exploring Facebook Connect for Social Media Strategies


    Online Marketing Blog from RadicalAuthority Authority: 99
    Six months ago, we were all amazed that social media started a lot of our conversations as online marketers; but it’s no surprise that the speed at which this space has grown in Ireland has quickened. With that, there is a requirement to ensure that we are no longer just throwing up a Facebook Page, Setting up a ...
    3 days ago
  • How not to write to a blogger


    Hoyden About TownAuthority Authority: 138
    Hi [name(s) I found on the About page] Even though I am not [descriptor that superficially relates to first impression of blog, complete with self-deprecating one-line anecdote] I have to say I really loving your blog. I just finished [activity vaguely related to subject of current post at top of blog] ...
    3 days ago
  • The Power of Customer Reviews


    DIY MarketingAuthority Authority: 115
    The e-tailing group and Power Reviews did an interesting study that was published in September—something else that has been sitting around on my desktop. An article in Ad Age (subscription may be required) on small marketers who were successfully using reviews to get their products noticed motivated me to get ...
    3 days ago
  • Social Media Marketing Education for Small Business Entrepreneurs


    ThrillingHeroics.comAuthority Authority: 116
    Feature photo by Todd Huffman Last week my friend (and one of my co-founders on a new company we’re launching in early January), Monica O’Brien , published her first paperback book, Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It , and I wanted to give a quick shout ...
    4 days ago
  • Twitter Insights From A Facebook Crowd


    Social Media ExplorerAuthority Authority: 602
    I’ve been spending some time watching my Facebook friends and their use of the tool. No, I’m not stalking. I’m convinced there’s a vast difference in how most people use social networking sites and how those inside the social media bubble do. For instance, I’ve noticed when I post Facebook status updates, ...
    4 days ago
  • How To Increase Your Business By Relinquishing Control


    Social Media ExplorerAuthority Authority: 602
    If you’ve been studying social media, or even half paying attention to it, for the last few years, you’ve heard some truisms proffered that are scary to most business people. One of the most recited is that in order to be successful in social media you must face the fact you no longer have control. But it’s hard ...
    5 days ago
  • The Very Near Future of the Web Part 5 - Free - dom


    LISTEN, CONNECT, INFLUENCEAuthority Authority: 106
    by Sherry Heyl My father was the type of person who always had to have the latest entertainment or tools of convenience as soon as they were released to the market. I recall having one of the first Microwave ovens, VCRS, On TV (before Cable), then we had cable, then Satellite (the really big dish), and so on and so ...
    5 days ago
  • Using social media as a blank canvas


    Social Media AnswersAuthority Authority: 109
    In the last three months I have joined up with a start-up in my “extra time” that is using social media to drive a large portion of their business. This is a little different from other clients I have worked with in the past because they have absolutely no identity what so ever. Sure I have worked with companies ...
    5 days ago
  • Course Details: Social Media Strategy for Small Business – February 2010


    Nick Bowditch TravelAuthority Authority: 114
    The details for my new course, “Social Media Strategy for Small Business” have been uploaded. The course will go for four sessions (one per week) on a Wednesday night between 6:30pm and 9:30pm at Tuggerah Lakes Kincumber Community College. Description Make your small business big through use of social ...
    6 days ago
  • The Importance of Integration


    DIY MarketingAuthority Authority: 115
    Ive been aware for quite some time that IBM was exploring the use of social media in various contexts. Today I listened to a webcast by Sandy Carter, Social Media Evangelist at IBM. The webcast has strategy, case histories, and advice on how to make social media initiatives work in an organization. ...
    1 week ago
  • Search and social media


    [CinemaRatty] Latest ArticlesAuthority Authority: 169
    Sorry, but I’m really surprised by the pieces I’m reading in the last couple of days about Google beginning to integrate “real time” items in its search results that talk about how now it’s important to integrate search strategies in your social media plans. If you haven’t taken search into consideration ...
    1 week ago
  • Social Media Stats, Courtesy of SearchAndSocial


    Soshable | Social Media BlogAuthority Authority: 413
    Jordan over at Search and Social did a fantastic job in getting this infographic done: * * * Find more social media marketing information on this blog.
    1 week ago
  • A starting point for professional officer development: LinkedIn


    Cops 2.0Authority Authority: 111
    Used LinkedIn as part of a tiered social networking strategy My last few posts have talked about the differences among personal, professional, and official police presences on the social Web; the need for goals and boundaries; and a little about knowing what the tools are for. I want to focus on one of those tools, ...
    1 week ago
  • Social Media is a Samaritan, not a Savior


    Convince and Convert Blog: Where Social Media and Email CollideAuthority Authority: 458
    The problem with a lot of traditional marketing is that the call to action is too heavy-handed. “Visit your Toyota dealer now” or “Call this toll-free number” or “McRib is back, but only for a limited time.” Each of these forces the recipient of the message – the consumer – to make a yes/no decision. ...
    1 week ago
  • Don’t Be Distracted by the BLING-BLING


    Marketing RelevanceAuthority Authority: 116
    There’s more to social media than Facebook, Twitter, LinkedIn and Posterous. While these are certainly the “hot” social networking sites today, don’t get distracted by the shiny bling-bling – this isn’t advertising.Would you try to drive a car without an engine? Social media is really no different than ...
    1 week ago
  • What Brett Favre Can Teach You About Social Media Strategy


    Convince and Convert Blog: Where Social Media and Email CollideAuthority Authority: 458
    I went to the Arizona Cardinals vs. Minnesota Vikings game last Sunday. In addition to pitting two strong NFC teams against one another, the game included an interesting milestone – Brett Favre’s NFL record-tying 283rd consecutive game. 283 NFL games. In a row. Except for sleep and breathe, I’ve never done ...
    1 week ago
  • Companies Should Use Human Identities on Twitter


    Word Sell, Inc.Authority Authority: 461
    Companies are discovering Twitter in droves. More and more, I’m seeing firms set up their Twitter IDs without putting a human face on them. I think this is a big mistake. Social media – whether used for personal or business purposes – is by definition interpersonal. When companies put forth a nameless, faceless, ...
    1 week ago
  • Word Of Mouth Marketing Association Awards Clickable For Innovative Community Engagement


    Ad Operations OnlineAuthority Authority: 483
    Clickable Also Wins Separate Award For Community Innovation From The Society For New Communications ResearchNEW YORK – Clickable, the platform that makes online advertising Simple, Instant and Profitable™, announced that the Word Of Mouth Marketing Association (WOMMA) awarded it the prestigious Gold WOMMY Award ...
    1 week ago

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