social commerce

Welcome to the 'social commerce' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'social commerce'.

Latest blogosphere posts tagged “social commerce”

• There Is a Deeper Web

  
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  Conversational Currency Blog continues to present  components of the Next Economic Paradigm as we spot the integrations.  We believe that one of these features is the Deep Web, estimated to be 500 times bigger than the surface web or “Google-verse”. One way to get an idea of how the deep web is hidden from ...
  1 day ago

• Scaling A Massive Learning Curve?

  
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  This entry is part 6 of 6 in the series How Social Is Your Media Learning about how to use social media depends on the reference point and knowledge the learning is grounded in.  Today the market seems consumed in following what others are doing and creating “benchmarks” of what is or isn’t working for ...
  1 day ago

• Do You Sell Social Media Snake Oil?

  
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  Everyone seems to be getting sucked into social media. At the same time a large percentage of companies are using it wrong or using it without defining clear objectives. Stephen Baker writes in Business Week: Beware Social Media Snake Oil “As millions of people flock to these online services to chat, ...
  2 days ago

• Looking at The Wrong Numbers?

  
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  This entry is part 13 of 13 in the series Social Media Directions People and business are influenced by numbers. For the years 2008 – 2009 the overall numbers haven’t been very encouraging. Entire industries have been disrupted, the global economy is in transition and everyone and all media is discussing the ...
  3 days ago

• John Byrne Aims To Change Media!

  
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  This entry is part 1 of 1 in the series social strategy The old line media is struggling with all things digital. Free content surrounds them, declines in advertising revenue and amateur journalist stealing readers from the professional journalist employed by the big media. Debates about free vs. paid content ...
  3 days ago

• How Do You Find New Business?

  
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  A recent poll on Linkedin ask “ What Are Your Current Business Challenges? “. Over 900 people responded and the top challenge was listed as “ finding new business “.  So this begs another question “ How do you find new business?” Business Development Methods Have Changed Business development really ...
  4 days ago

• The Social Media Stampede of 2010?

  
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  This entry is part 12 of 12 in the series Social Media Directions It is happening. Everywhere you turn, online and off-line, everyone is discussing or publishing stories about social media. The level of attention is akin to a loud noise created by a stampede. You can hear it in the distance but you can’t tell ...
  4 days ago

• BigDeal – Swoopo Without the Losers

  
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  Back on April Fool’s Day, we talked about Swoopo and their “entertainment shopping” site.  I was pretty critical because, well, the numbers just didn’t ad up and the site seemed to end up being a ripoff with only those who got lucky to win a price war making out and everyone else losing. Apparently I ...
  4 days ago

• Bridge To The “Mind of The Market”

  
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  This entry is part 11 of 11 in the series Social Media Directions Sometimes we wonder why people don’t understand what we are saying. Lots of time people wonder what are we saying. In these instances their is a gap in understanding who is communicating what and why to whom. Understanding comes from knowledge. ...
  5 days ago

• The Social Media Polls Say……

  
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  Traditional media attempts to control messages so they can influence an audience to believe their bias. We see it in politics, marketing, research and even in conversations. One way the “media” controls the message is by hand-selecting which polls get reported. Polls are used to determine the sentiment of a the ...
  6 days ago

• Drinking The Social Media Kool-Aid?

  
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  This entry is part 10 of 10 in the series Social Media Directions This post may seem harsh but is meant to expand our thinking, mine included. Bear with me. It seems that popular bloggers and communities are creating a “ cult like ” following of readers who buy into published perspectives. People follow ...
  1 week ago

• Buyers vs. Sellers: Who Serves Who?

  
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  This entry is part 9 of 9 in the series Social Media Directions Think about how markets have operated in the past. Markets have assumed that buyers can be “pulled” into a transaction without consideration of the buyers convenience.  What are buyer conveniences? When we buy stuff the experience can be ...
  1 week ago

• The Execution of The News

  
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  This entry is part 8 of 8 in the series Convertising There are lots of questions about what constitutes news. Powerful editors decide what people read and what they don’t.  Journalists decide what is worthy of investigation and what is not.  Advertisers, special interests, lawyers and lobbyists defend the ...
  1 week ago

• What Will Bend Social Media?

  
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  This entry is part 8 of 8 in the series Social Media Directions We hear and read  about “shifts” created by technology and examples of the influence on markets propagate daily. Marketers jump on these shift vying for our attention aimed at ultimately “tricking us into a transaction”. The irony of this ...
  1 week ago

• MyCloset – Find Out What Your Favorite Fashionista is Wearing

  
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  The world is fashion is an interesting one when you look at it from outside as I do.  I admit that a t-shirt and jeans free of pizza stains is “dressing up” in my world of fashion.  This is not, however, the prevailing opinion of everyone.  Some people put a lot of thought and time into their wardrobes. ...
  1 week ago

• What Is Your Social Strategy?

  
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  This entry is part 7 of 7 in the series Social Media Directions As more and more businesses migrate to use of social media it quickly becomes evident that they lack a strategy. In the coming months and years we will see a new knowledge domain emerging and it will be labeled as “ social strategy “. Like ...
  1 week ago

• Old Strategies No Longer Work!

  
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  This entry is part 6 of 6 in the series Social Media Directions Historically strategies have been developed based on assumption made about how the markets respond and to what. The aim of a strategy is to develop market differential, awareness and value that the market would respond to. Old methods relied ...
  1 week ago

• ABC TV interview: The future of direct selling

  
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  In March I gave the opening keynote at the Direct Selling Associations conference, talking about the breadth of opportunities in the economy and the role online social networks and communication might play in the future of the industry. From what I learned by preparing for and giving the keynote, I wrote a brief piece ...
  1 week ago

• A Strategy For Social Media ROI?

  
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  This entry is part 5 of 5 in the series social media directions There has been lots of debate about the ROI from social media. As discussed previously the debate reflects old strategic thinking that says everything must be measured against an ROI. That old thinking reflects “legacy knowledge” and old ...
  2 weeks ago

• What Does A Strategist Do?

  
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  This entry is part 4 of 4 in the series social media directions People ask me “What do you do”? My response is “ I am a social media strategist” . Then I get a blank stare and the proverbial question of “ what is that”? I have also noticed  other people titled as a “ social media strategist ...
  2 weeks ago

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