social media

According to one definition, social media "describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people."

With the rapid adoption of social media by businesses, there is an ever-growing focus on social networking services like Twitter, Facebook, and LinkedIn, as well as the plethora of other social networks, and how to use them most effectively. There are several blogs by everyday power users of social media that cover this topic, providing valuable insights and recommendations about using and measuring the effectiveness of this versatile tool.

Whether you want to increase awareness or drive traffic to your website, landing page, free report, or simply network with other like-minded folks, social media can be a beneficial tool in your marketing arsenal.

Social media may not be for everyone, so if you're thinking of trying it out, do a little research first to determine if it's a good fit for you and your business. And don't be afraid to get your feet wet - sometimes that's the best way to judge things for yourself.

by Lisa May Huby Are you a writer, passionate about this or any other topic? Join Blogcritics!

Latest blogosphere posts tagged “social media”

• A Triumph of Avoiding the Traps

  
  — Authority:
  Now with social media and the Internet, those things are the coin of the realm, but she got there before the rest of us did.” Yes, she followed her heart … More» More»
  2 hours ago

• Post On Social Media Sites.

  
  — Authority:
  Hi, We are looking for someone to post on social media sites. You would simply be commenting and displaying a link to our sites. The work must be completed from 8:00 a.m. 9:00 a.m. CST-This is very important because this is when the sites are usually updated. You will be posting to approximately 10 different sites ...
  3 hours ago

• The Week that Was: A look back at #140conf London

  
  The Jeff Pulver Blog — Authority: 126
  On November 17th, people from 15 countries: (Austria, Belgium, Canada, France, Germany, Greece, Ireland, Israel, Italy, Netherlands, Spain, Switzerland, UAE, UK, USA) were part of the community that helped define #140conf in London. I enjoyed the opportunity to once again work with Jeffrey Hayzlett and the Kodak ...
  3 hours ago

• Microsoft and News Corp in Dis…

  
  — Authority:
  Microsoft and News Corp in Discussions to Remove Newspaper Content from Google: Yes, really. Rupert Murdoch.. http://bit.ly/6ue1r3
  3 hours ago

• Using Social Media Ahead of Black Friday and Cyber Monday

  
  — Authority:
  One of the beauties of social media marketing is that people can ask you questions before buying. How easy is it to get an answer from Amazon about a … More» More»
  3 hours ago

• Using Social Media Ahead of Black Friday and Cyber Monday

  
  — Authority:
  If you’re an online marketer, now is a good time to offer holiday-shopping promotions ahead of Black Friday (the day after Thanksgiving) and Cyber Monday (the following Monday). You can get in ahead of the retail store promotions and help solve people’s shopping problems before they get to Black Friday or Cyber ...
  3 hours ago

• Quebec womans Facebook insurance battle highlights need for online prudence

  
  — Authority:
  “In this day and age, where everyone is a broadcaster through Twitter, Facebook or other social media, it never ceases to amaze me how unaware people are of … More» More»
  3 hours ago

• Google Adds Twitter Accounts to Press Center

  
  — Authority:
  Earlier this year I wrote a post on SiteProNews about how excited Google was becoming about Twitter and how quickly they were creating new Twitter accounts. Well Google has taken their endorsement of Twitter to a new level this week, with the addition of a directory of their official TEarlier this year I wrote a post ...
  3 hours ago

• Twitter to intro paid-for corporate accounts

  
  — Authority:
  Twitter is to offer corporate accounts to commercial users, tempting them with analytical tools and feedback options, announced the micro-blogging platforms co-founder, Biz Stone.
  4 hours ago

• Freemium Revenues: Social Media Business Podcast

  
  — Authority:
  We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? And what is free stuff anyway – marketing? advertising? A mugs game?  If you offer some ...
  4 hours ago

• Google Adds Twitter Accounts to Press Center

  
  — Authority:
  Earlier this year I wrote a post on SiteProNews about how excited Google was becoming about Twitter and how quickly they were creating new Twitter accounts. Well Google has taken their endorsement of Twitter to a new level this week, with the addition of a directory of their official Twitter accounts to the Press ...
  4 hours ago

• RT @danschawbel: 12 Lists Tha…

  
  — Authority:
  RT @danschawbel: 12 Lists That Help You Get Things Done http://tinyurl.com/yggfb7z
  4 hours ago

• Coke unveils global expedition team

  
  — Authority:
  “Our goal is to bring fans along for the ride, using social media platforms to make them an integral part of the adventure,” said Clyde Tuggle, … More» More»
  4 hours ago

• The Facebook spy and quiet social media networker, is that you?

  
  — Authority:
  Maybe I’m taking this Facebook or social media networking thing too seriously, but I’ve learned time and time again that when you want to network with … More» More»
  4 hours ago

• The cow says mooooo! Zoowawa, …

  
  — Authority:
  The cow says mooooo! Zoowawa, an app for toddlers and their parents: Filed under: iPhone, iPod touch, App Revie.. http://bit.ly/07zXdSZ
  4 hours ago

• The Facebook spy and quiet social media networker, is that you?

  
  — Authority:
  Call me a snob. Im woman enough to take it. But I cant for the life of me figure out why do people send Facebook requests with no personal message to someone they dont know. I guess those who hunger for friends will accept it and just wont care, but I actually want to know whos on my Facebook page, looking at my pics, ...
  5 hours ago

• American Music Awards Pre-Show…

  
  — Authority:
  American Music Awards Pre-Show Streaming Live on Facebook Now [AMAs]: For those who’d like to turn the Am.. http://bit.ly/83Z4×7
  5 hours ago

• 24.11 Seminar: 5 pasi pentru a…

  
  — Authority:
  24.11 Seminar: 5 pasi pentru a creste afacerea ta:   24 noiembrie 2009 Seminar: 5 pasi pentru a creste afa.. http://bit.ly/08uG8iY
  6 hours ago

• Microsoft and News Corp in Discussions to Remove Newspaper Content from Google

  
  — Authority:
  Yes, really. Rupert Murdoch’s crusade to blame Google for the failing newspaper business model continues today, as it emerges that News Corp has conducted talks with Microsoft about de-indexing the company’s sites from Google and (presumably) being paid to include them in Bing instead. The concept makes sense only ...
  6 hours ago

• Marketers Find Web Chat Can Be Inspiring

  
  — Authority:
  It also started scanning reviews and comments on social-media sites like Twitter and Facebook to better understand consumers’ perception of its casinos, … More» More»
  6 hours ago

Comments about social media