social media measurement

Welcome to the 'social media measurement' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'social media measurement'.

Latest blogosphere posts tagged “social media measurement”

• Toward a Definition of Engagement

  
  The Measurement Standard: Blog Edition — Authority: 122
  Who is a lurker, who is engaged, and who is addicted? by Katie Delahaye Paine Note: Those of you interested in engagement will find four articles on the topic in this issue of The Measurement Standard : Toward a Definition of Engagement Extreme Engagement, or, Why we named our ...
  22 hours ago

• ComMetrics weekly review: Taliban to IBM via Microsoft

  
  ComMetrics: social media monitoring => best practice — Authority: 115
  Every week we tweet about a lot of fascinating stuff, highlighting great content that is of interest to social media folks and corporate bloggers . This weekly compilation provides you with our top tweets for the previous seven days. Our top stories include why A/B tests fail (go figure) and a Twitter tool ...
  1 day ago

• PostRank: Social Engagement Metrics

  
  Wir sprechen Online. — Authority: 137
  Get social engagement metrics for any web site over the last 30 days with PostRank Analytics Tour ; http://j.mp/5uaqCF
  3 days ago

• I’ve been MiNterviewed

  
  Greg Swan — Authority: 115
  Lee Odden over at TopRank sent me some future of marketing and PR questions, and I answered the heck out of them , including comments on online reputation management, social media measurement, tips for getting started with listening/ engagement strategies and more. Read the whole thing here . Posted in digital ...
  5 days ago

• Notes from the Influence Scorecard Summit

  
  The Measurement Standard: Blog Edition — Authority: 122
  Social Media Measurement Mapping the future of social media measurement. by Katie Delahaye Paine The Influence Scorecard Summit was billed as a meeting about the Influence Scorecard, a concept pulled together by Philip Sheldrake , author of The Social Web Analytics ...
  5 days ago

• Five Insights from a Social Media Road Trip

  
  The Measurement Standard: Blog Edition — Authority: 122
  Featuring: Social media measurement in 140 characters! I have just spent the last two weeks on the road, speaking to SNCR and PRSA and groups from Cambridge to San Diego and back again. And in my travels I picked up that there are clearly a few things on your minds, my dear readers. Here are the ...
  6 days ago

• The Value of Lurkers in Social Media Communities

  
  The Measurement Standard: Blog Edition — Authority: 122
  * Tribalization of Business Study presents new efforts at measuring and encouraging them. by Katie Delahaye Paine One of the fascinating research presentations at this years SNCR Symposium and Awards Gala was the Tribalization of Business Study , conducted annually by ...
  6 days ago

• The Measurement Maven and Menace of the Month Awards

  
  The Measurement Standard: Blog Edition — Authority: 122
  The Measurement Maven of the Month: Nora Barnes For her amazing longitudinal study on the use of social media in educational, non-profit, Inc. 500, and Fortune 500 organizations. When Nora Barnes, (Director, Center for Marketing Research, UMass Dartmouth) ...
  6 days ago

• 3rd Annual UMass Dartmouth Survey of Social Media Usage

  
  The Measurement Standard: Blog Edition — Authority: 122
  Center for Marketing Research study finds that everyones in a conversation, all are happy, but no one can prove any of it. by Katie Delahaye Paine Theres something so powerful about the number three. Every gardener knows that you always buy or plant three of ...
  6 days ago

• Fb.me and Goo.gl vs. Bit.ly

  
  Wir sprechen Online. — Authority: 137
  Facebook is testing its own URL shortener ( Fb.me ; http://j.mp/4U9AQU ), and so does Google ( goo.gl ; http://j.mp/60Jjcp ).
  1 week ago

• What is your SM-ROI?

  
  Neoco's blog - keep up to date with the best digital marketing agency in the world! — Authority: 111
  Social Media, like most industries of today, is experiencing an increasing pressure for metrics and deliverables upon project completion. It is interesting to meet up and chat about how others do it. Measurement Camp is a public project that is open for anybody and which bring together quite a diverse group of people ...
  1 week ago

• Social Media Measurement Isn’t Hard if You Know the Right Steps

  
  Social Media Monitoring and Engagement - Radian6 — Authority: 512
  Measuring the performance of your social media campaign might be the hot button topic of 2009 and 2010 however it also seems akin to the recent mess with Tiger Woods in that everyone has an opinion and only a few really know what’s going on. In the race to measure progress, some have: totally distorted the ...
  1 week ago

• Measurement Camp

  
  Fresh Egg Internet Marketing & Web Design Blog — Authority: 119
  It was a pleasure as ever to be in the presence of Will McInnes and all the other great prople who attended the December Measurement Camp at Golin Harris yesterday afternoon. It’s always stimulating and just a nice confidence booster that we are all working together to find a better way of measurement for our [...] ...
  1 week ago

• Crowd-wisdom fails businesses

  
  ComMetrics: social media monitoring => best practice — Authority: 115
  In his book The Wisdom of Crowds (2004), James Surowiecki popularized the notion that, under the right conditions, canvassing the aggregate opinions of many people could be more efficient than relying on the expertise of a few. Jeff Howe applied this approach to decision-making using the buzzword ...
  1 week ago

• Defining Social Media R.O.I. Once And For All: It’s all about the Benjamins.

  
  The BrandBuilder Blog — Authority: 553
  Time to bring this post back for a second round. This post is the continuation of a discussion started on Marketing Profs’ LinkedIn group on July 7th. (If you don’t yet subscribe to the group , consider becoming a part of it.) Today’s video is actually two videos in one: The first half ( Part 6 of our ...
  1 week ago

• Fear or Value – which one is “selling” social media?

  
  Show me numbers — Authority: 99
  When considering making a purchase as a business there are arguably three forms of justification – need, fear or value. By need I mean an absolute requirement for something i.e. you cannot operate without it. By nature these aren’t the decisions that you spend very long thinking about. The other two are where the ...
  1 week ago

• Quantitative or Qualitative Perspectives?: Which one is best to have for social media research for public relations professionals?

  
  Karens Public Relations Blog — Authority: 120
  Social media measurement is indeed a hot topic among the public relations community.  Professionals and researchers are actively searching for ways to collect and observe what is occuring in the social media realm in terms of key messages, tweets, sharing information and visual communications (ex. videos and ...
  2 weeks ago

• ComMetrics weekly review: HotWired to Ford via ROI

  
  ComMetrics: social media monitoring => best practice — Authority: 115
  Every week we tweet about a lot of fascinating stuff, highlighting great content that is of interest to social media folks and corporate bloggers . This weekly compilation provides you with our top tweets for the previous 7 days. Our top stories include the biggest tweetup ever – by Ford (go figure) and ...
  2 weeks ago

• How to Measure a Social Media Program

  
  media guerrilla — Authority: 106
  So over on the Voce Nation I just published the first of several posts I’ve been cooking up on social media measurement. If you’ve got the time to give it a read, know that it comes from two places: 1) My own observations and experience working with our account teams and clients on measurement methodologies — ...
  2 weeks ago

• 7 Social Media Tips for Sponsorship Sales

  
  The Sports Network for Sports Social Media, Marketing, Business, Management and Sponsorships — Authority: 126
  Marketers, and especially sports marketers, in my opinion are vastly more educated in social media than the majority of other professions.  99% of the talk about social media, however, is on how it can be used to market to consumers. Are there social media tips and tricks sponsorship pros can use to better support ...
  2 weeks ago

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