117 posts tagged social media metrics

I just found Rachel Happe’s Blog www.thesocialorganization.com - how social media is changing communication and organizations. This is not only a very interesting topic, she also provides us with brilliant thoughts, lists, question an further information. Social Media is one of the most popular buzzwords these days.

We’re just one week away from the Roundtable on Social Media Measurement and Metrics . We’ve assembled a great group of participants who represent measurement experts, developers of social media metrics applications, corporate communicators and marketers and social media thought leaders.

Connie Bensen has a great post on Social Media Measurement. Some of the content is based on a Jeremiah Owyang webinar from back in January, but Connie extends the concepts from that webinar to be a really practical guide for developing a monthly report.

With the emergence of Web 2.0 and social media platforms like Facebook, YouTube, and the explosion in corporate blogging, web analytics and Return on Investment (ROI) in experiencing a renewed interest and scrutiny. Knowing what to listen to and track is critically important to a business bottom line.

Social Media and the Open Enterprise > Paul Gillin’s Blog Since embracing social media two years ago, Dell Computer has learned a few lessons. Making Mistakes and Amends in Blogger and Media Relations > PR 2.0 Is any unsolicited email “spam,” even if you’re sharing relevant information to one person or a group?

To be honest, I am usually pretty quick at writing the posts on this blog but this time, apologies : Internet World and in particular Chinwag Live... that was 8 days ago ! So anyhow, if you haven't had the chance to attend the Chinwag Live session last Wednesday (30th April), well, that's a shame as it was very interesting : how do you measure social media ?

As first reported by Mario Sundar, Linkedin grew 319% last year.  And to some this seems almost surprising. But if you really look at what Linkedin does, it brings more to the table than a hookup site like Facebook does. Does that surprise you that I said that I said that? Talk to your average college student and ask them what they use FB for.

"You can't improve what you can't measure." I've heard this thousands of times, but is it true? Don't get me wrong--I think measurement is darn important in life and marketing, but must everything worthwhile be measured? Have you ever known someone who told you his or her marriage isn't as good as it used to be?

Wow. Since posting the last article about my initial impressions of StumbleUpon, over 2000 people have stopped by to check it out. It has made the most popular lists on TheWebList and popurls. Even got some Sphinns. Three more sites I would have never known about if it wasn't for SU.

Morgan Stanley has updated its Internet trends report. You can view it below: Some interesting items stand out on what has become the de facto publishing medium for scholarly publishers: Consumers rule! Not only will consumer Internet bandwidth traffic surpass business, consumer software available publicly now often beats enterprise software for reliability, features, and sophistication.