social marketing

Social media, social networking, or social web - whatever you want to call it, it's the two-way communication and user-generated content tools (thanks to the introduction of web 2.0 technologies) that make our online experiences more social.

Social marketing is a way for marketers to use social web sites and tools to find people who share their interests and to present them with products or services that they may be looking to find.

By listening and engaging in conversations, businesses and individuals are able to offer advice and position themselves as credible and reliable sources of information. They can also post unique content (with targeted keywords, anchor text and backlinks) to reinforce their authority on a subject, and at the same time assist in their SEO efforts.

Marketers can use networking sites (Facebook, MySpace and LinkedIn), media sites (Flickr and YouTube), social bookmarking sites (del.icio.us, Digg and StumbleUpon), forums, blogs, microblogs (Twitter), games, wikis and more to reach their target audiences and engage them.

More information on social marketing by bloggers can be found at sites like SocialMediaSEO and SocialMediaExaminer.

by DevilDawg Are you a writer, passionate about this or any other topic? Join Blogcritics!

Original Technorati articles tagged “social marketing”

• in Advertising
  Social Marketing for Seniors — Don't Dismiss This Growing Demographic
  Social Seniors. An Important Demographic for Social Marketing Strategies.
  by goldensylph / on May 22, 2013
• in Social Media
  Salesforce Unveils Social.com
  Salesforce continue their march into the social business space with the launch of Social.com
  by cmimanagers / on Apr 24, 2013
• in Small Business
  For Small Business, Social Reaps Bigger Rewards, When Done Right
  Larger companies may have greater resources to put together a successful social campaign, but the impact of a properly run social media campaign pays larger dividends for the smaller business set.
  by dopodomani / on Dec 6, 2012

Latest blogosphere posts tagged “social marketing”

 

• Fastest Way to Build an eMail List

  
  — Authority:
  
  2 days ago

• Purchasing Facebook Likes

  
  — Authority:
  The concept of purchasing Facebook likes has actually been popularized by the reality that recently it has actually been associated with how much authority, power and control one has over a provided niche. It additionally provides you the opportunity to acquire additional fans and support for your blog site or ...
  2 days ago

• 4 Digital Marketing Trends For 2013 [INFOGRAPHIC]

  
  — Authority:
  The world of digital marketing shifts, adjusts and evolves at a furious pace, with a veritable plethora of tools, technologies and platforms arriving – and changing – all of the time. Heck, a couple of days ago Tumblr was a standalone entity. Now it’s wholly-owned by Yahoo. What changes will that bring? More ...
  2 days ago

• Taking Advantage of Facebook as a Tool in Marketing

  
  — Authority:
  Facebook has the potential of being grabbed by web crawlers and thereby increasing traffic, publicizing a business, and building a community of potential buyers for your business.Let vihral manage your social media accounts. View and Vote
  3 days ago

• Social Marketing

  
  — Authority:
  Social marketing for my website minispotter … Required Skills: Branding, Direct Marketing, Marketing Promotion, Marketing Plans, Online Marketing Go to Source
  1 week ago

• Show 434 - What is innovation?

  
  The Engaging Brand — Authority: 137
  The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode but before we start...The listener winning an  Engaging Brand  goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Vivien ...
  1 week ago

• Social Media is Still Uncharted Waters

  
  — Authority:
  When you are embarking on a journey whose destination is uncertain, you have to get comfortable with uncertainty. When it comes to social media, uncertainty has been, and for the foreseeable future, will necessarily be part of its use in your marketing equation . These are uncharted waters. Everyone is still ...
  1 week ago

• #FUNDRAISING: Outreach Tactics & Technologies Need To Adjust To Demographics

  
  — Authority:
  With the texts and tweets and the touchscreens and with those crazy(-cool) Google goggles and whatnot, a nonprofit would be daft to send those old-fashioned appeals by mail. The cost of printing and stamps, the hassle of upkeep of a database of address, the imposition of making potential donors find their checkbooks ...
  1 week ago

• Online thumbs up crucial to moms purchasing decisions

  
  BizReport — Authority: 490
  Parenting and retail brands need to keep a close eye on whats being said in online social circles, as many moms in the UK rely on blogs, reviews, and social chatter to help make purchase decisions.
  1 week ago

• UK luxury sector: greatest challenge engaging new generation of consumers

  
  BizReport — Authority: 490
  The luxury sector in the UK is set to double in the next five years, according to annual research from Ledbury Research and Walpole British Luxury, with the greatest challenge being engaging a new generation of consumers.
  1 week ago

• How to get more from social

  
  BizReport — Authority: 490
  The social space is an ever-evolving, complicated place for brands to be. But, for brands willing to invest the time, social can lead to highly engaged, loyal consumers. Heres how:
  1 week ago

• Adobe Marketing Cloud Delivers Successful Social Ad Campaigns for Admosis Media’s Clients

  
  — Authority:
  Instant feedback from solutions within Adobe Marketing Cloud helps the specialty agency Admosis Media optimize social media advertising for its clients. Adobe Social and Adobe Media Optimizer for social advertising give Admosis the ability to monitor social conversations, rapidly make productive changes, ...
  1 week ago

• Twitter Links Break — Why?

  
  — Authority:
  Have you seen this?  I’ve noticed lately that Twitter is suggesting I follow people who I thought I had been following for years.  Seems the links break but why?  It also seems like the incidence of broken links is rising.  Something like this makes it difficult to treat social media, ... Read More
  1 week ago

• Free Ways To Reach More People On Facebook by @monsieurharper

  
  — Authority:
  It’s been interesting to see the increase in social media ad spending as of late. A recent study based on a survey of over 500 online marketing and media professionals throughout the U.S. revealed that 64% of them planned to increase social media spending by as much as 10%! With over 650 million daily active [...] ...
  1 week ago

• #DearKen: How Should I Use Social Media To Promote My Book?

  
  — Authority:
  You should write a book. Yes, you! In an age where every organization, brand, and product has a website, and many of your rivals churn out white papers like popcorn, having a book is one of the best ways to establish credibility and reinforce your company’s brand position as both an innovator and an industry ...
  2 weeks ago

• Splash Pages: PNG or JPG?

  
  — Authority:
  When you build a splash page you want it to load fast. But did you know that choosing the file type changes the speed of it loading? Without getting into too much detail, PNG and JPG files save in a different way. The problem is that one isn’t better than the other 100% of the time. Sometimes PNG is smaller and ...
  2 weeks ago

• 7 Tips: How to Run a Successful Pinterest Contest

  
  — Authority:
  Creating engaging  Pinterest Contests are an amazing way to reach your market on the world’s fourth largest social media   network. Contests create interactions, mentions and referrals about your brand. Referrals, interactions and mentions on Pinterest result in sales. We wanted to give you a ...
  2 weeks ago

• Social Marketing 101

  
  — Authority:
  Massage therapists often start small businesses. They build it, but nobody comes. The most common question asked is “How do I get clients?” Unfortunately, ma…
  2 weeks ago

• Is Your Website Mobile | Internet Marketing Services 1

  
  NewVidea — Authority: 138
  http://internetmarketingservice1.com Mobile Websites, Internet Services, Websites, SEO, Social Media Marketing, Video, Marketing and Complete SEO Services. F…
  2 weeks ago

• I dont understand what this promotional message has to do with trees

  
  — Authority:
  This is an billboard ad by DCs Department of Transportation as part of a program with the Clear Channel bus shelter advertising program (DDOT gets a number of free billboard ad placements as part of the contract).
  2 weeks ago

Comments about social marketing