social marketing

Social media, social networking, or social web - whatever you want to call it, it's the two-way communication and user-generated content tools (thanks to the introduction of web 2.0 technologies) that make our online experiences more social.

Social marketing is a way for marketers to use social web sites and tools to find people who share their interests and to present them with products or services that they may be looking to find.

By listening and engaging in conversations, businesses and individuals are able to offer advice and position themselves as credible and reliable sources of information. They can also post unique content (with targeted keywords, anchor text and backlinks) to reinforce their authority on a subject, and at the same time assist in their SEO efforts.

Marketers can use networking sites (Facebook, MySpace and LinkedIn), media sites (Flickr and YouTube), social bookmarking sites (del.icio.us, Digg and StumbleUpon), forums, blogs, microblogs (Twitter), games, wikis and more to reach their target audiences and engage them.

More information on social marketing by bloggers can be found at sites like SocialMediaSEO and SocialMediaExaminer.

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Original Technorati articles tagged “social marketing”

• in Social Media
  Facebook to Launch a New Premium Ad Product
  News leaked yesterday about a new premium advertising platform on Facebook.
  by cmimanagers / on Feb 22, 2012
• in Social Media
  Two Out of Every Three Tweets are not Worth Reading
  New research reveals the most annoying tweets shared on Twitter.
  by cmimanagers / on Feb 2, 2012
• in Sports
  Bayern Munich Scores a Goal on Facebook
  German football team Bayern Munich score an own goal after a Facebook campaign goes wrong.
  by cmimanagers / on Jan 30, 2012

Latest blogosphere posts tagged “social marketing”

 

• UK: Digital marketers continue investment in social, search

  
  — Authority:
  The 2012 UK Search Engine Marketing survey, conducted by Econsultancy and Guava, has just been released. If youre wondering how and where digital marketing budgets are being invested in the UK, read on.
  17 hours ago

• The boom of political and social marketing

  
  — Authority:
  The boom of political and social marketing Article by Ravi Srivastava About the Author For more information about Candidate website please visit- http://www.cozality.com Use and distribution of this article is subject to our ...
  20 hours ago

• girp finish

  
  — Authority:
  This is the ending to GIRP. Or at least one of the endings. Damn, the inclusion of that bird really is making the game more difficult than it is already.
  20 hours ago

• Ways to Use Pinterest for Business

  
  — Authority:
  As the new #3 social network, Pinterest’s growth is meteoric and previously unheard of. Businesses can’t get there fast enough. But how should they promote their products and services without offending the calm, grazing culture of window-shoppers delighting in gorgeous, lush photographs. It’s a challenge. Here ...
  1 day ago

• New Facebook Update | FB Goes A Notch Higher

  
  — Authority:
  New Facebook Update | FB Goes A Notch Higher Just as technology is evolving fast, social media sites are not been left behind. A good example is the new facebook update layout. It is amazing how things are moving... Read more » Stephen Kavita
  1 day ago

• How to DELETE and turn off GOOGLE search HISTORY from Google’s web servers, new privacy policy

  
  — Authority:
  informalgadget.com How-to delete your search history from Googles servers before they merge all your personal information with YouTube, Google Search, Google Plus, and whatever other products they own. After today Google will have one privacy policy for all their websites and it will be to late. No one really knows ...
  2 days ago

• Noise, spam and self-promotion are Twitter turn-offs

  
  — Authority:
  Have you ever wondered why youve been "Unfollowed" on Twitter? An Econsultancy poll reveals the most common reasons why you might see your Follower count dwindle.
  3 days ago

• Social Media Strategies – Do You Have One? 5 Things That MUST Be Included In Yours.

  
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  Does your company have a Social Media Strategy? If so, you are in the minority. Unfortunately, most companies start out using social media with out having a clear plan as to what they want to accomplish. Tactics over ride strategy and frustration quickly ensues. How many hours have you spent working in social media ...
  3 days ago

• How to make social sharing pay off

  
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  If youre thinking your social media campaigns arent paying off as they should, you may not be wrong. And it may have less to do with the message youre sending than the social networks youre depending on to reach the consumer. New data from The Search Agents may clue marketers in to increase social sharing.
  4 days ago

• Splurgy.com Launches its Social Marketing Platform

  
  — Authority:
  Splurgy Incorporated has just launched its state of the art social marketing platform that allows brands to reward customers for an assortment of social interactions. The company was the recipient of angel funding in 2011 and has been beta testing the platform since late last year. Splurgy Incorporated was ...
  4 days ago

• Website for social marketing agency by okay007

  
  — Authority:
  This is for a SOCIAL MEDIA MARKETING AGENCY that has a unique concept which needs to be: 1) brought to life visually and 2) made easy to understand. I have written the website, and have general/directional ideas…… (Budget: $400-$900 USD, Jobs: Graphic Design, HTML, PHP, Website Design, WordPress) Go to Source
  4 days ago

• Hamiltonseo.com Site Info

  
  — Authority:
  Hamiltonseo.com Site Info . Taking time to review and evaluate site performance is all in a days work at Butch Hamilton and Associates. We are constantly monitoring, honing and making the sites better and more efficient for our Google readers. It is a never ending process to take domain names, and establish them ...
  4 days ago

• Ready Set Bag Epipheo

  
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  A little while ago, Oren Jacob asked us to help him tell the story of how he used social media to promote his new film, Ready, Set, Bag! The efforts he and others have made to spread the word about their small film have paved the way for a whole new set of marketing techniques for indie films. Our challenge: Now that ...
  4 days ago

• QR Guinness – Genius!

  
  — Authority:
  Here’s a great example of multi-faceted social media marketing: This pint glass has a QR code printed on one side, and when you scan it, the glass “checks you in to Foursquare, tweets about your pint and/or updates your Facebook status.” The finishing touch? The QR code doesn’t show unless you use ...
  4 days ago

• How To Create Facebook Interest Lists (And Why This Is Another Brand-Building Tool!)

  
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  Public Facebook Lists Let You Recommend Pages, Subscriptions & People! (Be Sure To Include Yourself!) Facebook now has two types of lists… private lists and public lists! Okay, that’s a big amount of generalization, but I think it will help you understand not only the differences but where ...
  4 days ago

• Why Tomorrow...is so Yesterday

  
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  We live in a world where tomorrow is...well, its so, well... yesterday in terms of the world of business and   social marketing ! The business world is dynamic....except for businesses themselves...let me explain. We live in a real time world, our consumers, our employees all live in a world of real time data ...
  4 days ago

• Get To 1st Base (and beyond) With Your Social Marketing & PR

  
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     What are marketing and PR “wins” worth?     It depends. What does it depend on? Readership, reach and influence.     We’ll explain using baseball terms.     A bylined article placement in a prominent trade magazine read by your customers would be a grand slam. The magazine has big reach and ...
  4 days ago

• How to take advantage of local social trends

  
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  The local social ad space is set to surge according to a new report from eMarketer, but simply being in the space isnt enough. Brands need to know how to spot trends and what to do in that space.
  4 days ago

• Your Social Media Marketing Plan

  
  — Authority:
  Terence Which comes first ~ chicken or the egg? How can you write an awesome social media marketing plan before being successful at social media marketing? How do you get to be successful at social media marketing without an awesome plan? Simple: Ask someone who’s done it already. This series of articles is ...
  5 days ago

• Trio of releases uses cloud, location, mobile for businesses

  
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  Three new solutions for the mobile and cloud spaces could simplify advertising and some business solutions for users. From Sense Networks, mixin and Xero, the tools are new to the web this week.
  5 days ago

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