social media

According to one definition, social media "describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people."

With the rapid adoption of social media by businesses, there is an ever-growing focus on social networking services like Twitter, Facebook, and LinkedIn, as well as the plethora of other social networks, and how to use them most effectively. There are several blogs by everyday power users of social media that cover this topic, providing valuable insights and recommendations about using and measuring the effectiveness of this versatile tool.

Social Media Management (a sub-section of Online Reputation Management) is the art of contributing to, monitoring, measuring, filtering and otherwise guiding the social media presence of an "online asset" or "digital persona". Reputation management can assist individuals, brands, products and corporations alike.

Whether you want to increase awareness or drive traffic to your website, landing page, free report, or simply network with other like-minded folks, social media can be a beneficial tool in your marketing arsenal.

Social media may not be for everyone, so if you're thinking of trying it out, do a little research first to determine if it's a good fit for you and your business. And don't be afraid to get your feet wet - sometimes that's the best way to judge things for yourself.

by Lisa May Huby Are you a writer, passionate about this or any other topic? Join Blogcritics!

Original Technorati articles tagged “social media”

• in Travel
  Is Social Media Killing Destination Travel Articles?
  Is the destination travel article dead? Or dying? What's next?
  by kaleeltvp / on May 20, 2013
• in Social Media
  How Plus Will Become The Next Google Reader
  If you look between the lines of Google's movements as of late, you might notice that we aren't really witnessing Reader's slow, painful, public funeral. Perhaps what we're being asked to attend is a digital reincarnation.
  by dopodomani / on May 19, 2013
• in Social Media
  Biggest Digital Hacks of 2013 and What They Mean for You
  Learn How the Most Famous Online Security Breaches of 2013 Could Have Been Prevented
  by adriasaracino / on May 18, 2013

Latest blogosphere posts tagged “social media”

 

• Facebook + Waze: Social Media Marketing Tool to Drool Over

  
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  The latest hullabaloo at Facebook could be a very profound acquisition that should make every marketer salivate – especially Inbound Marketers. The well-known social GPS app, Waze, has been making its way through the media in the last week as the two companies have been sizing each other up from afar. Each largest ...
  1 day ago

• 10 Easy Ways to Manage Social Media

  
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  Got too much to do online? You’re already crunched for time, and now you have to add Facebook, Twitter, and LinkedIn into your busy day.  I have to admit, sometimes I just don’t have the time to spend shooting out status updates and tweets to people who may, or may not, hear me.  Responding can also be a ...
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• The Onion’s 4 Tips for Social Media Security

  
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  On May 6th, popular satirical news site the Onion became the latest victim in a series of Twitter account hacks by a group called the Syrian Electronic Army. Their regular tweets to farcical articles and funny videos were replaced with politically-tinged messages as well as “The Syrian Electronic Army Was Here.” ...
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• [WATCH]: Editing Your Facebook Business Page for Realtors

  
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  Share 0 0 0 0 0 0 0 0 0 or copy the link http://facebook.com/resocialbuilder | In this training you will learn how to edit your business page. This is brought to you by RE Social Builder, leaders in… Share 0 0 0 ...
  1 day ago

• Why the Yahoo-Tumblr Deal Sucks

  
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  NEW YORK (TheStreet) -- From the get-go, I strongly supported Marissa Mayers tenure as Yahoo! CEO. While I still believe in the legend of Mayer, Im officially jumping off the bandwagon. YHOO stock is up 70% since Mayer got the gig. If you have been long, get the hell out. Even if you miss a bit more upside, why be ...
  1 day ago

• Woop Woop! DESdaughter.WordPress.com Blog is Two Years Old! Thank you all for your Support!

  
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  DESdaughter.WordPress.com Blog is Two Years Old !! Thank you all for your Support Blog Roll  –  SiteMap  – Let’s connect! Filed under: Health News, Social Media Tagged: Social network, social networking, WordPress
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• Can Tumblr Become an Effective Marketing Tool?

  
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  Yahoo has just acquired Tumblr. Will a change towards a more profitable ad structure make it an effective social media marketing tool? Every now and then, an old social media site can become a new marketing opportunity for any business. Tumblr, a micro-blogging platform which was launched in 2007, may be turning into ...
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• Facebook debuts Share Dialog for iOS out of beta, lets developers add sharing to apps with one line of code

  
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  Facebook on Monday announced the release of its native Share Dialog, which lets iOS developers add sharing capabilities from the social network to their app with just one line of code. The feature is now available in the Facebook SDK for iOS , which you can download directly from here . The Share Dialog also ...
  1 day ago

• The Top 10 CEOs on Twitter

  
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  When it comes to Twitter, most CEOs shy away and relegate the task to a bubble gum intern of sorts. However, this is not always the case. This post contains 10 CEOs who have unleashed their social potential, attracting huge online audiences and sculpting a brand personality in the process. [ Blue Fountain Media ...
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• Tumblr’s Ad Sales Pitch Deck Says Brands Will Now Be ‘Front And Center’ (YHOO)

  
  InsertionHoarder — Authority: 144
  Tumblr is wasting no time in ramping up the amount of advertising it serves now that its $1.1 billion acquisition by Yahoo has been announced. Tumblr will launch a test of "in-stream" ads on its desktop users dashboards as soon as tomorrow, a source tells Business Insider. A company representative declined to ...
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• is it ok: to photograph absolutely everything?

  
  lip magazine: for girls who think feel create speak out live — Authority: 148
  In 2000 my class went on a school camp to Ballarat and we were given a list detailing the clothes to bring, the lollies to leave at home, and what other items were either required, allowed or forbidden. The list was long and strangely specific when it came to clothing, but somewhere in between Driza-Bone... Read more
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• 3 Great Out of the Box Ideas for Link Building that Anyone Could Use

  
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  Bored with guest posting as a link building idea? Yeah, that one was innovative somewhere in 2005. But it’s understandable why it’s so popular: it’s scalable and safe, and most link builders love it when their tactics are like that. But for you who would like to try something else, we have a few great ...
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• How To Choose A Great Blogging Platform That Won’t Shut Down After A Year

  
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  It can seem like a risky time to think about starting a blog. A mere two weeks after Twitter decided to shut down the blogging platform Posterous (just 10 months after acquiring it), Yahoo announced that they will purchase the popular blogging platform Tumblr for $1.1 Billion. The panic officially seems to be ...
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• Jeff Korhan on Humanizing Your Business Through Social Media

  
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  Jeff Korhan (pictured) is on his third career — as a marketing speaker, trainer, and coach — after working for a petroleum company, then launching a small business (a landscape-services company) in 1988 and selling it 10 years later. Coaching small-business owners evolved out of his work in teaching meditation, a ...
  1 day ago

• 5 Tools for Your Pinterest Business Account

  
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  Pinterest is the fastest growing social network on the web. Many companies have already hopped on the bandwagon with a Pinterest business account.  And they are now reaping the benefits of the first social network that for once is all about products. The eCommerce world itself couldn’t come up with a more perfect ...
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• MUSIC VIDEO MONDAY: Neosignal- Planet Online (Youre Gonna Like It)

  
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  Nostalgia runs hard in this tongue-in-cheek ode by electronic music group Neosignal , which stars various web browsers, social media sites, memes, and hackers via its 90s kid toy commercial style.  While the beats might make you want to shake your groove thang, pay attention to the video (at least for a while) as ...
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• 11 Life Hacks to Make Mom’s Life Easier

  
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  Being a mom is rewarding, but it can also be really stressful. Managing the home, kids, and work while still finding time for your spouse and self can make being a mom challenging at times.  That’s why adopting even the smallest changes, or should I say life hacks, to make life more efficient can be really helpful. ...
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• Taiwan vows to protect Filipinos from attacks

  
  heave-ho.org — Authority: 159
  Taiwan yesterday ordered all law-enforcement personnel to step up the protection of Filipinos on the island, after a suggestion that Manila might evacuate its nationals from the island after hearing reports of attacks targeting them. “We have instructed all prosecutorial and law-enforcement agencies to step up ...
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• Li Keqiang visits New Delhi and vows to end disputes on border with India

  
  heave-ho.org — Authority: 159
  China and India agreed yesterday to launch a fresh round of talks to settle their long-running border disputes. They also pledged to draw up a roadmap to reach a “dynamic balance” in trade between the two emerging economic powers. We need to improve the border mechanisms…and make them more efficient Li Keqiang, ...
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• South Korea’s complaint about US use of term ‘Sea of Japan’ is dismissed

  
  heave-ho.org — Authority: 159
  Academics and the Japanese government have dismissed the complaint by South Korea’s defence ministry about US Forces Korea referring to the body of water between the Korean peninsula and Japan as the “Sea of Japan”. Read more from the original source: South Korea’s complaint about US use of term ‘Sea of ...
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