social media

According to one definition, social media "describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people."

With the rapid adoption of social media by businesses, there is an ever-growing focus on social networking services like Twitter, Facebook, and LinkedIn, as well as the plethora of other social networks, and how to use them most effectively. There are several blogs by everyday power users of social media that cover this topic, providing valuable insights and recommendations about using and measuring the effectiveness of this versatile tool.

Social Media Management (a sub-section of Online Reputation Management) is the art of contributing to, monitoring, measuring, filtering and otherwise guiding the social media presence of an "online asset" or "digital persona". Reputation management can assist individuals, brands, products and corporations alike.

Whether you want to increase awareness or drive traffic to your website, landing page, free report, or simply network with other like-minded folks, social media can be a beneficial tool in your marketing arsenal.

Social media may not be for everyone, so if you're thinking of trying it out, do a little research first to determine if it's a good fit for you and your business. And don't be afraid to get your feet wet - sometimes that's the best way to judge things for yourself.

by Lisa May Huby Are you a writer, passionate about this or any other topic? Join Blogcritics!

Original Technorati articles tagged “social media”

• in Social Media
  Biggest Digital Hacks of 2013 and What They Mean for You
  Learn How the Most Famous Online Security Breaches of 2013 Could Have Been Prevented
  by adriasaracino / on May 18, 2013
• in Advertising
  Online Native Advertising: Why More Businesses Are Using It
  Native Advertising. Businesses Use It Partnering with Social Media Venues.
  by goldensylph / on May 15, 2013
• in Videos
  Is Andy Milonakis Sniffing Nail Polish?
  Former TV Star turned Youtube rapper Andy Milonakis is pimping nail polish.
  by pacelattin / on May 11, 2013

Latest blogosphere posts tagged “social media”

 

• How Does Strategic Social Media Marketing Help Small Businesses?

  
  — Authority:
  When it comes to social media marketing, there is a common misconception that strategic social media marketing can only really benefit the big enterprise organizations. It actually works better for small businesses. 17 Vote(s)
  6 days ago

• Four Free & Easy Tools For Creating Socially Share-worthy Image Files

  
  — Authority:
  One of the most effective ways to grab your target markets attention with social media marketing is to create and share dynamic, compelling images to which pithy quotes or maxims have been added as text. Create super-share-able images plus text for social media marketing with these four free and e 18 Vote(s)
  6 days ago

• Best Practices For Instagram Marketing And Lead Generation

  
  — Authority:
  Instagram is a social media platform where users can take photos (on their cellphones), antiquate them by adding camera filters and vintage frames, and share them on Twitter , Facebook , and their own Instagram accounts . As an online marketing platform, Instagram has gained immense popularity among B2B Marketers ...
  6 days ago

• What You Say May Not Matter Anyway!

  
  — Authority:
  “What you do speaks so loud, that I cannot hear what you say.” –Ralph Waldo Emerson In today’s environment, Emerson’s words might be interpreted this way: The behavioral algorithms are so good it may not matter what your profile or social resume says about you––your behavior trumps everything! ...
  6 days ago

• Connecting With Followers Using Tumblr

  
  — Authority:
  TUMBLR IS EVOLVING INTO A PLATFORM BRANDS CAN USE TO CONNECT WITH AND ENGAGE THEIR FOLLOWERS. Every quarter ICUC hosts a month-long series dedicated to one topic in the social media space. This month our focus is visual social media. Visual social media and marketing can help your brand capture interest in an ...
  6 days ago

• Infographic: Social Media and Myers Briggs

  
  — Authority:
  While we’re all unique in one way or another, Carl Jung developed the personality types that the Myers Briggs was later designed to accurately evaluate. People are classified as extraverts or introverts, sensing or intuition, thinking or feeling, and judging or perceiving. CPP has taken it a step further and ...
  6 days ago

• 6 Internet Lessons I Learned From My Mom

  
  — Authority:
  When I was born, the Internet barely existed. My mom likely had no idea she had brought me into a soon-to-be digital world — much less how to raise me in it But Ive come to learn that she didnt have to. Those age-old adages my mother used, passed down from my grandmother and my great-grandmother before that, were ...
  6 days ago

• Richard Branson serves as AirAsia stewardess after losing bet

  
  — Authority:
  His star turn on the flight from Australia’s Perth to the Malaysian capital Kuala Lumpur came after he lost a Grand Prix bet with the Malaysian budget carrier’s founder. Read the original here: Richard Branson serves as AirAsia stewardess after losing bet
  6 days ago

• [WATCH]: Social Media Mamma – Facebook Marketing – How to get people to hear your message

  
  — Authority:
  Share 0 0 0 0 0 0 0 0 0 or copy the link http://www.socialmediamamma.com Social Media Mamma Gaynor Parke has created this Facebook marketing series to help you better engage with your Facebook membe… Share 0 0 0 ...
  6 days ago

• [WATCH]: Hootsuite For Social Media Marketing Video Tutorial by Emma Tiebens

  
  — Authority:
  Share 0 0 0 0 0 0 0 0 0 or copy the link http://www.Facebook.com/EmmaTiebensPage – Here’s a video tutorial I created about Hootsuite… this is first of the many video tutorials I will be providing … Share 0 0 ...
  6 days ago

• [WATCH]: Social Media Mamma – Facebook Marketing – How to get people to hear your message

  
  — Authority:
  Share 0 0 0 0 0 0 0 0 0 or copy the link http://www.socialmediamamma.com Social Media Mamma Gaynor Parke has created this Facebook marketing series to help you better engage with your Facebook membe… Share 0 0 0 ...
  6 days ago

• [WATCH]: Facebook for Business – Creating a Facebook Page

  
  — Authority:
  Share 0 0 0 0 0 0 0 0 0 or copy the link Facebook for Business. How to attract new clients with your social media marketing strategy and grow your business with Facebook. Share 0 0 0 0 0 0 0 ...
  6 days ago

• Sunday Musings w/ Shore Branding 5-12-13

  
  — Authority:
  Shore Branding: Another Sunday in May and another holiday to go celebrate.  Happy Mother’s Day to all the moms that are readying this!  Here are this week’s ‘Sunday Musings w/ Shore Branding’ – the top five stories in branding and digital marketing.  For those interested, you can find the archives ...
  6 days ago

• Turkish deputy PM: 9 people detained in connection with blasts near Syrian border

  
  — Authority:
  REYHANLI, Turkey (AP) — Turkish deputy PM: 9 people detained in connection with blasts near Syrian border. Originally posted here: Turkish deputy PM: 9 people detained in connection with blasts near Syrian border
  6 days ago

• Cary Barbor, host and producer, BookTalk, NYCBookTalk is a new...

  
  — Authority:
  Cary Barbor, host and producer, BookTalk, NYC BookTalk  is a new podcast which features intelligent, candid conversations with leading authors about their new books. There’s a new episode every week. Cary Barbor is a seasoned arts producer, based in NYC, who has worked on such public radio shows as “The ...
  6 days ago

• The Counterintuitive Guide to Ebooks, Books and Larger Bodies of Work

  
  — Authority:
  Like many content creators the task of creating ebooks, books and large bodies of work used to be a real challenge for me. I would start many potential projects but I could never finish them. Over the last year I developed a creative process that unlocked the ability to write books, ebooks, manifestos, and other... ...
  6 days ago

• The Counterintuitive Guide to Ebooks, Books and Larger Bodies of Work

  
  — Authority:
  Like many content creators the task of creating ebooks, books and large bodies of work used to be a real challenge for me. I would start many  potential projects but I could never finish them. Over the last year I developed  a creative process that unlocked the ability to write books, ebooks, manifestos, and other ...
  6 days ago

• Tarantino’s Django Unchained back in mainland China theatres

  
  — Authority:
  A toned-down version of the film, with less violence and gore, was approved by censors in March, but it was abruptly axed on its scheduled April 10 opening day due to “technical reasons”. See the original post: Tarantino’s Django Unchained back in mainland China theatres
  6 days ago

• #MothersDay Public Service Announcement: Call Your Mom

  
  — Authority:
  Social media is changing everything. "Its where you go to laugh. Its where you go to cry. Where you go to experience and share." You can connect with friends, celebrities, politicians and anyone else you can think of. So when youre looking for the latest trends, you go straight to places like Twitter . And according ...
  6 days ago

• My New Job Rocks!

  
  — Authority:
  This pretty much sums it up! Ive been at my new job, working as the Assistant Marketing Manager for SkinSpirit Skincare Clinic and Spa for the past three weeks. I can honestly say that I never thought I could love a job as much as I love this job. Its so much fun. Theres never a dual moment. Ive been incredibly ...
  6 days ago

Comments about social media