social media

According to one definition, social media "describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people."

With the rapid adoption of social media by businesses, there is an ever-growing focus on social networking services like Twitter, Facebook, and LinkedIn, as well as the plethora of other social networks, and how to use them most effectively. There are several blogs by everyday power users of social media that cover this topic, providing valuable insights and recommendations about using and measuring the effectiveness of this versatile tool.

Social Media Management (a sub-section of Online Reputation Management) is the art of contributing to, monitoring, measuring, filtering and otherwise guiding the social media presence of an "online asset" or "digital persona". Reputation management can assist individuals, brands, products and corporations alike.

Whether you want to increase awareness or drive traffic to your website, landing page, free report, or simply network with other like-minded folks, social media can be a beneficial tool in your marketing arsenal.

Social media may not be for everyone, so if you're thinking of trying it out, do a little research first to determine if it's a good fit for you and your business. And don't be afraid to get your feet wet - sometimes that's the best way to judge things for yourself.

by Lisa May Huby Are you a writer, passionate about this or any other topic? Join Blogcritics!

Original Technorati articles tagged “social media”

• in Business
  How to Get Eyeballs on Your Business With a Blog [infographic]
  Driving business through blogging and content marketing
  by sageone73 / on Jun 17, 2013
• in Social Media
  30 Ways to Promote Your Blog Posts
  INFOGRAPHIC
  by swartzdesk / on Jun 17, 2013
• in Social Media
  Social Justice vs. Sex: Why Blogging About Jodi Arias is Still Golden
  Imagine if social media makes race sexy enough for us to concentrate on the George Zimmerman trial.
  by sweaterart / on Jun 17, 2013

Latest blogosphere posts tagged “social media”

 

• A Daily Plan For Social Media Posting

  
  — Authority:
  {EAV:b25404239e4da366} When I first starting using social media I wanted someone to give me a checklist, something I could complete every morning and not have to think about the rest of the day. I like routine and when I have a daily regiment I find I make daily progress. But after searching online for some time, I ...
  19 hours ago

• To Succeed, Obamacare Needs This Group On Board

  
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  While the debate continues to rage over whether President Obama’s Affordable Care Act will be good or bad for the country, one group has remained out of the spotlight: the uninsured young. ACA legislation clearly targeted groups like this one, whose inability to afford coverage leads to emergency room visits that ...
  19 hours ago

• How to make sales calls on social media. Kind of.

  
  StrategyDriven — Authority: 109
  Letter from a fan: Hello Mr. Gitomer, I read your article on LinkedIn in the Daily Herald Business Ledger here in the Chicago Suburbs. I am a fan. You make great points and observations that many people miss. I’m in the process of retooling my profile. I can’t help but to ask if you have ever made a sale through ...
  20 hours ago

• DiabetesMine Independent Again

  
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  Dear Readers,An update from the management:We have recently spun the DiabetesMine business unit out of Alliance Health Networks, which has owned and operated the site since January 2011. We are once again an independent advocacy organization, and our… The post DiabetesMine Independent Again appeared first on ...
  20 hours ago

• What Is Your Twitter Follow Back Policy?

  
  bizSugar / Hot Topics — Authority: 496
  What is a good policy to follow about following back on Twitter? Do you follow back everyone who follows you? 16 Vote(s)
  20 hours ago

• Google Reader: what are the alternatives?

  
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  The tech giant is due to retire its RSS app, but there are replacements out there – and Facebook or Apple could jump in Three months ago, Google announced the "retirement" of Google Reader as part of the companys second spring cleaning . On July 1st — two weeks from today — the RSS application will ...
  20 hours ago

• Need advice on advertising a different kind of website

  
  Millionaire Entrepreneur Forum — Authority: 135
  Ive created a website basically where people can win money online for there talents via voting. I cant work out where to start with advertising this idea, Ive literally just been going through YouTube for days and emailing talented people to check it out. Not to much success but weve got a few. Anyway i decided to ...
  21 hours ago

• Introducing collapsible threads on Comment is free | Bella Mackie

  
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  Collapsed threading will help those who wish to focus on specific discussions. Please let us know what you think This week, the Guardian website will be introducing a new collapsible comment function which allows you to hide or expand discussions below the line. Ive been encouraging people to try out the new system ...
  21 hours ago

• HonestReporting is now on Pinterest

  
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  This post was written by HonestReporting intern Yaakov Wolff.    The Internet offers a huge amount of outstanding resources, but organizing the material we come across so that it can be useful to our readers has been an ongoing challenge. That’s why HonestReporting has launched a presence on Pinterest , one of ...
  21 hours ago

• Why We Need the “I Don’t Care” Button on Facebook (Infographic)

  
  bizSugar / Hot Topics — Authority: 496
  Wouldnt it be cool if Facebook had an alternative for the like button? Check out to see the nine reasons why Facebook needs the "I dont care" button! 16 Vote(s)
  21 hours ago

• [WATCH]: PCG Content Marketing Promotion

  
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  Share 0 0 0 0 0 0 0 0 0 or copy the link http://www.PCGDigitalMarketing.com Let PCG Digital Marketing’s writers assist your dealership social media efforts by creating compelling content for your bl… Share 0 0 ...
  21 hours ago

• [WATCH]: PCG Content Marketing Promotion

  
  — Authority:
  Share 0 0 0 0 0 0 0 0 0 or copy the link http://www.PCGDigitalMarketing.com Let PCG Digital Marketing’s writers assist your dealership social media efforts by creating compelling content for your bl… Share 0 0 ...
  21 hours ago

• Jive-ing the Public Market

  
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  According to an IDC report released for the previous year, the worldwide enterprise social market segment was led by IBM with revenues of $105.4 million from IBM Connections. IBM accounted for 13.7%... ___
  21 hours ago

• The uphill struggle for new businesses

  
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  Any business plan aiming for success must include proposals for getting the brand out to the market and in order to start to make money as quickly as possible. Investors will always be on your back wanting the business to generate cash from sales quickly and for a new business owner it can get very stressful. The days ...
  21 hours ago

• OED Announces New Social Media Entries

  
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  Ten years ago, if you explained to someone that your tweets had generated dozens of followers, and helped you to crowdsource opinions for your new blog post, they’d probably have looked at you as if you were mad. Now, they’d probably still look at you strangely, but at least they’d know what you meant, as ...
  21 hours ago

• 75% Of Youth Prefer Social Networks Over Phone Calls For Communication: TCS Survey

  
  WATBlog.com - Web, Advertising and Technology Blog in India — Authority: 482
  A recent survey by TCS has revealed that about 75% of India’s youth prefers social media over phone calls to communicate, with more students using the internet for school-related tasks. Titled ‘(TCS) Gen-Y survey 2012-13 ‘, the survey touts that smart devices and unprecedented levels of online access are ...
  21 hours ago

• Top 30 Irish Hotel Pages on Facebook #Top30IEHotels

  
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  This week 3 hotels have moved up and we have a new entry. Has your hotel made the list? Congratulations to Citywest Hotel Dublin who made to be on the Top30 Irish Hotels on Facebook list! Well done to The Glenside Hotel who is celebrating it’s 43 rd week at the top of the list! Download list as PDF here ...
  22 hours ago

• Maximize Your Business Through These Social Media Marketing Pointers

  
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  Many businesses have discovered the power of social media marketing; from creative entrepreneurs to long established blue-chip companies, this is the marketing way of the future. Employing a solid social media strategy can expand your customer base to global levels. The widespread reach of social networks allows you ...
  22 hours ago

• How is ecommerce likely to evolve? Five key trends

  
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  Ecommerce is an ever-changing feast and predicting which trends will hold is an imperfect science, but we’re going to have a go anyway. Here, in extracts from our Building an Ecommerce Team: Best Practice Guide, we pick out the themes we consider the most important in the context of their impact on ecommerce ...
  22 hours ago

• Using Social Media As A Crisis Management Tool

  
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  Social media permeates many aspects of our every day lives, with social networking sites being a major source for individuals and organisations to communicate with each other. But as well as being a device for sharing photos, gossip and news, social media can play a vital role in assisting organisations or communities ...
  22 hours ago

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