social media branding

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Latest blogosphere posts tagged “social media branding”

 

• Part Two: The Broken Link of Social Customer Service

  
  Social Media Today — Authority: 644
  Just because a company does not have a dedicated presence for customer service on social networks doesn’t mean that customers understand the difference. To everyday consumers, a Facebook page or a Twitter handle is the brand. Customers do not see silos, they see one company.
  1 week ago

• Tech B2B Events: Our Top 5 Questions And Answers

  
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  We’re now helping our clients navigate the sometimes choppy waters of a busy tradeshow season toward flawless execution. We find that some of the same questions invariably come up, year after year. Here are five of the most frequently asked: Do we really need to have giveaways at our booth? The short answer is ...
  1 week ago

• Creativity vs. Me-too Content Creation [VIDEO]

  
  Social Media Today — Authority: 644
  Creativity is a challenging concept, and it’s something I write on frequently… stringing out the best way to present my unique voice, my unique perspective, and how to translate that into client work. Let’s be honest: Marketing creativity is hard, it’s not easy, and marketers in particular tend to take the ...
  1 week ago

• Guest post: Social media branding – How to not whore out your brand

  
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  The following is a guest post by Jeandre Gerber. Scroll down the post for the author’s bio. Sometimes I think of Social Media as the High School of the Internet. Nobody really knows what’s going on and your reputation/social perception is what defines your popularity. I’ve seen some seriously big brands in my ...
  1 week ago

• 5 Trends in Social Media Impacting Business

  
  Social Media Today — Authority: 644
  The customer expectation that brands will be on all social media and customers use of multiple channels to find product information are just too of the burgeoning trends on the web affecting business in 2013.
  1 week ago

• Inside Out Branding and Social Media – Harnessing Corporate Energy Through Social Media to Energise the Brand

  
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  Social media branding doesn’t just mean business branding to a customer face. One of the most important groups of people your brand needs to work for is your employee base. Without employees that care, your brand is going to falter. You’ve heard the business-speak about everyone “singing from the same song ...
  1 week ago

• Social Media Is Bunk Without the R in ROI: Even IF It Is Magic & Free

  
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  And it is my belief that social media has to get real and get in line with the other digital marketing channels and deliver on the promises of R in the ROI requirements that drive businesses. // Social media might be MAGIC and FREE, but the execution, measurement, and roi analysis are very real and very un-magical. I ...
  1 week ago

• DoubleTree tries to leverage photos and social media

  
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  Check out this interview with DoubleTree Hotels global head John Greenleaf about how DoubleTree is using contests and sharing around photos and videos uploaded by their customers, tied to specific locations.
  1 week ago

• Our New Twitter Panel

  
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  From The Desk of Dr. Letitia Wright.. I’ve been thinking of ways to make the show more interactive this season. Because we are now nationally syndicated, it’s important to make the topics work nationwide. In order to widen my scope, I need your help! No, no, I am not crowd funding! However, I am creating [...]
  2 weeks ago

• Why You Are Asking the Wrong Questions About Social Media

  
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  If you’re asking yourself these kind of questions about social media: What should I do with my Facebook page? Should I be using Google+/my Google+ profile? Should I use my name or my brand for my Twitter profile? …then this post is for you. If you’re asking these kinds of questions, then one or more of ...
  2 weeks ago

• My Second-to-Last Post at Connection Agent Blog

  
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  Connection Agent is going away? Yes. And, no. This week, I’ll be launching a new website at SteveWoodruff.com , which will be the new home for all my writings about marketing (my pharma biz, Impactiviti , retains its own separate identity and site). So this blog, and the Clarity Therapy blog, will be ...
  2 weeks ago

• How Does Social Media Help SEO?

  
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  Peter Wilkinson Panther Social Media If there’s one good reason to be using social media, it’s for the SEO benefits it brings. Not in the traditional sense where you optimise and fight your rivals for dominion over a certain keyword. But in a broader way, where SEO starts to mean “getting people to like you ...
  2 weeks ago

• Top Threats to Your Online Reputation

  
  Liz Strauss at Successful Blog — Authority: 137
  By Mike Zammuto The Internet has long been likened to the Wild West—and not without reason. On the Web, a certain kind of lawlessness seems to prevail; people can say pretty much whatever they like, about whatever subject they like, and they can do so with impunity. It matters little whether their comments are ...
  2 weeks ago

• Trying not to suck at Marketing

  
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  Having previously teased with the reasons why Marketing can suck  and before we embark on the five part response, here are five ways we are trying hard not to suck. 1. Freshen your look Not externally visible yet, but working with the extraordinary talent at Stone Creative to revamp our document suite and ...
  3 weeks ago

• How to define Social Media Campaigns for Tech Companies

  
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  This How to define Social Media Campaigns for Tech Companies is written on Online Social Media Blog Social media and public relations strategies employed by various industries tend to differ, and it’s vital for a company in the tech sector to approach these facets of marketing from an intelligent angle. Social ...
  3 weeks ago

• How To Make The Most Of Your Business YouTube Channel

  
  Social Media Today — Authority: 644
  Name your channel after your brand, if you can, or as close to your brand name as possible. Use industry keywords in your about section and upload an interesting and original background. Make sure the theme of your channel connects with your business. Manage your tabs.
  3 weeks ago

• Stand Out by Staying Ahead

  
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  The ideal way to gain insight to your connections or target market is to simply follow your clients. Not literally or in person, I’m referring to social networks. Such networks will give you an in-depth look into what your clients like, share, and appreciate. While some social networks aren’t as open, paying ...
  3 weeks ago

• Free Brand Monitoring Tools to Help You Gain Online Success

  
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  More and more people take advantage of brand monitoring to better implement their online strategies and techniques that will help them to attain better business success. Users realize that such tools – whether free or paid – are so powerful and effective that they have become a must-use tool that can help their ...
  3 weeks ago

• Inspired Web Design from Unison Agency

  
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  I am Director, Social Media , of Unison Agency , based in Historic Georgetown, Washington, DC , and proud to be part of such an innovative, creative, forward-thinking, and tech-capable branding firm such as this. In fact, before I met Robert Fardi and the Unison team , I wasn’t sure there were any creatives in ...
  3 weeks ago

• What Can the Earth Teach Us About Branding?

  
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  Yesterday marked the 43 rd anniversary of Earth Day ; a movement founded in 1970 to insert thoughts of the environment’s well being into the consciousness of the general population. While this yearly recurrence is critically important for us to rethink our relationship with the earth, it’s also a great ...
  3 weeks ago

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