social media measurement

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Original Technorati articles tagged “social media measurement”

• in Social Media
  Klout Adds Bing and Instagram to its Social Measurement Tool
  Klout brings Bing and Instagram into its social influence measurement tool, highlighting high-profile professionals and celebrities in search results
  by elementalcomms / on Apr 3, 2013
• in Film
  Can Social Media Predict Oscar Winners?
  How will the Social Oscars data visualisation do in predicting the Academy Awards Oscar winners ahead of the eagerly anticipated Hollywood ceremony?
  by elementalcomms / on Feb 15, 2013
• in Social Media
  Social Media Infographic for GRAMMYs Predicts Two Out of Four Winners
  Social media GRAMMYs infographic by activ8social predicts two out of four winners at this year’s ceremony
  by elementalcomms / on Feb 11, 2013

Latest blogosphere posts tagged “social media measurement”

 

• Social Media Strategy: No, You Don’t Need the Kitchen Sink

  
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  How many times have we heard business leaders state “but I have tried everything and we are seeing no results using social media”? Let’s break down the statement “I have tried everything but have no results.” Results  - When you say results what exactly do you mean? What are you measuring? Did you ...
  6 days ago

• How to Improve Your Social Media Marketing Return on Investment

  
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  Have you ever been asked to show the return on investment (ROI) for your social media work? Have you had trouble giving an exact number to explain your ROI or even set quantitative goals for your social media? 25% of marketers said that their biggest marketing challenge was finding the ROI of their marketing ...
  6 days ago

• A New Framework for Social Media Metrics and Measurement

  
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  Last week in Madrid, AMEC (International A ssociation for the M easurement and E valuation of C ommunications) held their 5 th European Summit on Measurement. This one was entitled, Unlocking Business Performance – Communications research and analytics in action . One underlying premise of the program this ...
  1 week ago

• Social Media Measurement Standards (Finally!) Established

  
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  After 18 months of deliberation, the Conclave has issued the Complete Social Media Measurement Standards for key social media metrics. The Conclave is a broad coalition of B2B and B2C companies, PR and social media agencies, and industry associations including the Institute for PR, the Council of PR Firms and the ...
  1 week ago

• Social media – what gets measured, gets managed

  
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  As the adoption of social media tools gathers apace, measurement needs to become more sophisticated than the number of followers, likes or connections. Of course it’s nice to be liked – Maslow’s well documented hierarchy of needs recognises the basic human requirements for belonging and esteem, and notes that ...
  1 week ago

• Simplest marketing question may be the most difficult

  
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  By Jeffery Slater, {grow} Community Member There is a simple question I ask almost every day about any new marketing project I work on with my team. It seems so simple but in reality it can be an organization’s most critical struggle: How will we measure success? Not only will I ask my marketing team this ...
  1 week ago

• How to Make the Business Case for Social Media Marketing

  
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  “Everyone’s doing social media marketing, but does anyone know if it’s worth the investment? The people we marketers report to—the ones who sign off on budget requests—and we ourselves want to know how we can measure the return on our investment in terms of business metrics like leads and sales. Throughout ...
  2 weeks ago

• Marketing Attribution vs. Contribution – What’s Best? @JimLenskold on Marketing Made Simple TV

  
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  In this episode of Marketing Made Simple TV, marketing metrics expert Jim Lenskold of The Lenskold Group discusses one of the most vexing problems in business today – understanding the true value of marketing in your company. He joins host Jeff Ogden to discuss two key concepts for measuring the true value of ...
  2 weeks ago

• How to Track Your Facebook Ad Conversions

  
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  Do you know how to measure your return on investment (ROI) on Facebook ads? Do you know how to tell if your Facebook ad is accomplishing your objective? In this article, I’ll cover what Facebook conversion tracking and offsite pixels are, why they matter and how to start tracking the conversions of your Facebook ads ...
  2 weeks ago

• 13 Questions Every New PR or Comms School Graduate Should Be Prepared To Answer

  
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  So, how much have you really learned over that four-or-so-years you spent in higher education? Below are 13 questions every new PR or communications school graduate should be able to answer. At least if you want to get a decent job in PR, social media, research or communications. (Does not apply to those who consider ...
  3 weeks ago

• 10 Questions You Must Ask On The First Day Of Your New Public Relations Job

  
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  by Katie Delahaye Paine Congrats! You survived the application and interview process, and you beat out everyone else to land the public relations job of your dreams. Now its your first day in your cubicle or office or at some start-ups dining room table. You need to get the lay of the land quickly, and you want to ...
  3 weeks ago

• Is Predictive Modeling the Future of Decision Making?

  
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  With all the time we spend talking about the best ways to measure, the best metrics to measure and how to measure, it’s important to occasionally raise our heads to look at what is on the horizon. Then we can rise above some of the minutia that fills our brains today and get a glimpse of where this is all headed. As ...
  3 weeks ago

• Jack Felton is the Measurement Maven of the Month

  
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  Jack Felton by Katie Delahaye Paine This is one of those months when we have an over-abundance of Measurement Mavens to celebrate. The long list of praiseworthy people includes: inductees into the PR Measurement Hall of Fame , members of The Conclave , and all the presenters at last weeks PR News Measurement ...
  3 weeks ago

• Podcast: Global Communication in the Social Era

  
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  Heres a podcast by our publisher, Katie Delahaye Paine, speaking on "Global Communication in the Social Era." Its a preview of her address to the 2013 IABC World Conference, June 23-26 in NYC. From the World Conference page: "With the rise of social media, communication measurement has become much more complex ...
  3 weeks ago

• Social Media and Ecommerce: Still Not Hooking Up

  
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  Look, nobody ever said social media was supposed to drive traffic to ecommerce sites. But that hasnt stopped people from expecting it to, and looking to see if it does. The latest monetate Ecommerce Quarterly (register here to download it for free) says, "...social media is not a significant source of direct ...
  3 weeks ago

• Whos Afraid of Big Data? 7 Tips to Avoid Bad Data

  
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  "Big data." by Katie Delahaye Paine If someone decided to do a 2013 remake of Mike Nichols film The Graduate , Mr. McGuire would be whispering to Benjamin, “Big data,” instead of “Plastics.”  Google the phrase and you get 1.6 billion results. Data is, in general, a great thing, but the notion that Big ...
  3 weeks ago

• Great Minds on Measurement: 100+ Quotations to Inspire Your Research and Your Life

  
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  For just about every month of our 11-year existence The Measurement Standard has featured an inspirational research-related quotation from a great thinker. Now weve gathered them all together in the hope that these great thoughts will live on to encourage yet more great thinking. Here they are, in no particular ...
  3 weeks ago

• What You REALLY Need to Learn: KD Paines Commencement Address to Recent Graduates in Public Relations and Social Media

  
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  The Paine of Measurement I haven’t been asked to give a commencement speech inawhile, probably because in the last one I told graduates that, "You’re neverwrong, youre just early," and,"Tis betterto beg forgiveness than ask permission.”  As a result, several hundred recent graduates were launched into the ...
  3 weeks ago

• A Measurement Makeover for Brown + Dutch Public Relations

  
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  by Katie Delahaye Paine Alyson Dutch of Brown + Dutch Public Relations I recently had the pleasure of being part of a BulldogWebinar entitled “ The Great PR Measurement Debate: The Truth about AVE, Clip Counts and the Barcelona Principles .” The premise for the webinar was to delve into the seeming ...
  3 weeks ago

• "Geography of Hate" Map of Offensive Tweets

  
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  Heres an interesting presentation of research by Dr. Monica Stephens of Humboldt State University (HSU): a interactive map identifying the geographic origins of hate Tweets. The data is based on every geocoded tweet in the U.S. from June 2012 - April 2013 containing one or more specific hate words. HSU students read ...
  4 weeks ago

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