social media research

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Latest blogosphere posts tagged “social media research”

 

• Are businesses failing to find an ROI in social media? Another view.

  
  Grow — Authority: 135
  There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. The results of this survey were reported on NBC News Entrepreneur.com USA Today The Austin ...
  3 days ago

• New Facebook Study Shows How Interests Develop Over The Years For Men And Women

  
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  A new study which has looked at the interests and likes of one million Facebook users has found that there are very distinct patterns in what people tend to like and be interested in at different ages but the one big difference the study found was that men and women find topics interesting at very different ages. The ...
  3 days ago

• 11 ways to improve the navigation on your mobile site

  
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  Navigation is central to the mobile user experience as visitors want to be able to find what they’re looking for or browse your wares with little fuss.If they have to struggle with confusing menu options and numerous barriers then they’ll become frustrated and jump ship to one of your competitors.A new report ...
  4 days ago

• Proof of The Obvious – A Recipe For Market Share Growth

  
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  There is a lot written in the last few years about the importance of consumer engagement with brands in the age of  the Social Customer. Most writings are focused either on teaching how to get most Facebook likes and Twitter followers for your brand or how to manage PR disasters fueled by social media winds. I ...
  1 week ago

• ‘Noodz,’ ‘selfies,’ ‘sexts,’ etc., Part 1: A spectrum of motivations

  
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  Despite what we see in news headlines, there is no single term that people who share nude photos use, according to Australian researcher and author Nina Funnell, who has interviewed some 4 dozen 16-to-25-year-olds about it. Especially not “sexting,” she said in a talk I got to hear in Sydney this spring (their ...
  2 weeks ago

• How B2B content can make you popular

  
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  Lately it seems like content marketing is all people are talking about. B2B marketers however, don’t always see themselves as getting a slice of that pie.It’s true that B2B content marketing has unique challenges: it can be hard to get a conversation started (let alone shared) by business customers or to create ...
  2 weeks ago

• Budget and lack of resources are biggest barriers to optimization: report

  
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  The perennial business problems of budget and resource availability are the main barriers to adopting or improving testing processes, according to a new survey by Adobe.Just under half of respondents said that budget (45%) and lack of resources (42%) were “very challenging” problems when it came to testing, while ...
  2 weeks ago

• Eight ways to drive extra revenue online

  
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  There are many complex ways of increasing your online store’s performance. From analytics to data segmentation, once you’ve mastered the infrastructure of selling online, reaching new customers and selling more can become much easier. But there are simple tricks to achieve bursts and spurts too…1. Product ...
  2 weeks ago

• Dr. Cody Dunne speaks about Network Motif Simplification at the recent CHI 2013 conference in Paris, France

  
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  Here is Dr. Cody Dunne speaking about a new information visualization technique called “Network Motif Simplification” at the recent CHI 2013 conference in Paris, France. Dr. Cody Dunne at CHI 2013 (Photo Credit: Ben Shneiderman) Networks, no matter how complex, are composed of simpler, smaller structures, ...
  2 weeks ago

• Study identifies 3 simple tactics to boost Twitter Follower numbers

  
  BizReport — Authority: 490
  Be happy, dont talk about yourself, and rein in hashtag use. These three Twitter tactics to boost Followers come from a first-of-its-kind study from researchers at Georgia Tech.
  2 weeks ago

• Report: Australians look to web chat as a customer service tool

  
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  On the back of recent findings that highlighted the disconnect between how Australian consumers and businesses use social media, Fifth Quadrant’s Emerging Channels report has also revealed that web chats are growing significantly in popularity as an online customer service solution. It seems Australian consumers ...
  2 weeks ago

• Tapping Market Intelligence: Don’t Ignore Word of Mouth!

  
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  If you are like me, you probably receive requests to share your opinion about websites, products or services on a daily basis. That is not surprising if you consider number of technology and service providers that claim to make VOC solicitation and collection cheap and easy for companies. I often wondered why do they ...
  2 weeks ago

• Mapping social media networks of news media outlets in Twitter with NodeXL

  
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  Here are recent graphs of Twitter networks for several news media outlets : @cnn bbcworld @washingtonpost theeconomist @latimes @FT OR @financialtimes @nytimes cbcnews @newshour nbcnews bbcnews cbsnews The common ...
  2 weeks ago

• What successful Kickstarter campaigns have in common

  
  SmartBlog On Social Media — Authority: 128
  Kickstarter’s unfortunate and inaccurate reputation of being a place where dreams get magically funded has been wholly corrected by recent media coverage. It has become overly apparent that running a Kickstarter campaign is not easy; it takes a lot of work around promoting and leveraging your networks, exercising ...
  3 weeks ago

• How Marketers Are Using Paid Social Media: New Research

  
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  Do you use paid social media ads such as Facebook ads or promoted tweets? Would you like to know how other marketers are using paid social media? A recent survey (by Vizu, a Nielsen company) analyzed the opinions of digital marketers’ use of paid social media marketing. This article will highlight seven key findings ...
  3 weeks ago

• New Research: Organize for Content

  
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  More than a handful of brands publish more content now than a major media property such as Time Magazine did 25 years ago. Despite the overwhelming and ever-increasing trend toward content marketing, and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations ...
  4 weeks ago

• Premier Inn’s simple iPad app is a useful tool for business travellers

  
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  Premier Inn recently unveiled a new iPad app alongside a revamped iPhone version as it seeks to increase mobile sales and repeat bookings.The hotel chain took more than 100,000 bookings through its iPhone app in 2012 and the updated version has already seen average daily sales conversions increase from 3% to ...
  4 weeks ago

• 47% of businesses cite technology issues as the main barrier to website personalisation

  
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  Though more than nine out of ten marketers agree that personalisation is critical to their success, almost half of companies lack the necessary technology to properly implement website personalisation.The findings come from the new Econsultancy/Monetate Realities of Personalisation Report, which found that 47% of ...
  4 weeks ago

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