social_commerce

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Latest blogosphere posts tagged “social_commerce”

 

• Fashion Brand ‘ENAH’ Adopts F-Commerce, A Facebook Integrated E-commerce App

  
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  ENAH , a fashion e-commerce store recently launched its Facebook integrated e-commerce app. This means, that fans and followers can now shop all ENAH products from Facebook. All they have to do is click on the ‘ENAH Fcommerce’ tab on the brand’s page and they will be directed to the app. I tried using the app ...
  5 days ago

• Age, expertise, and gender noticeably affect sentiment

  
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  If you’ve ever been chided by your grandfather’s tiresome rant for not finishing your supper, using the computer too much, or listening to rock ‘n roll, you may have internalized the stereotype that the elderly are grumpy and cantankerous. Despite our subjective experiences, psychological research exists that ...
  5 days ago

• Illinois library turns to crowdfunding for advanced technology

  
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  The Northlake Public Library in Northlake, Illinois wants to give its patrons access to cutting-edge technology, specifically digital creation tools like a 3D printer.  This sort of thing is well outside of their budget, however, so to raise funds, instead of a bake sale, bond initiative, or other traditional funding ...
  5 days ago

• Fashion Brand ‘ENAH’ Adopts F-Commerce, A Facebook Integrated E-commerce App

  
  — Authority:
  ENAH , a fashion e-commerce store recently launched its Facebook integrated e-commerce app. This means, that fans and followers can now shop all ENAH products from Facebook. All they have to do is click on the ‘ENAH Fcommerce’ tab on the brand’s page and they will be directed to the app. I tried using ...
  5 days ago

• 5 Facebook Consumer Interaction Drivers From Sigmund Freud

  
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  Sigmund Freud is famous for making society’s understanding of the conscious mind versus the unconscious mind popular. The conscious mind is associated primarily with our current moment of perceptions and awareness, while the unconscious mind largely motivates the actions in our lives — even if these motivational ...
  1 week ago

• Gentology: Celebrity-Curated Fashion Shopping Club For Men

  
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  Recently Gentology , a celebrity-curated fashion shopping club for men opened its virtual doors. They offer cool apparel, gear, and accessories recommended by NFL and NBA stars. We have been writing about content creation, aggregation and curation here several times before. Remember our story ...
  2 weeks ago

• Social commerce spotlight: it’s literally the more the merrier for Tesco’s group booze buying service

  
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  Tesco, the world’s third largest retailer, has launched a new site that allows customers to group together to buy wine in bulk at reduced prices. Tesco Wine Co-buys uses Buyapowa social commerce software to connect customers wishing to purchase wine in bulk – completely legitimately – on the cheap. ...
  2 weeks ago

• Rethink shopper marketing for a mobile, digital world

  
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  What if you could have an adviser with you every time you shop that tells you what product is good and what product is a dud? You do. It’s on your smartphone. Let me introduce you to Trevor and Jane, fictional expecting parents. They’re deciding which diaper pail to choose. Jane uses her iPhone while in the store ...
  2 weeks ago

• Keywords Search Is the Most Important Sales Initiative

  
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  Getting customers by having the right keywords is the most important merchandising initiative according to the 2013 Merchant Survey Results from The E-tailing Group. The survey had 148 respondents among senior executives with responsibility for e-commerce in the US. Ratings and e-mails Two other very popular ...
  2 weeks ago

• How mobile retail influences every stage of purchase decisions, everywhere

  
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  Mobile commerce is here and it’s growing. Today 8% of women are most likely to buy on a mobile device (over in-store and via desktop/laptop) , and 24% have made a purchase via mobile at some point. Commerce on smartphones is projected to reach $31 billion in 2016 . While there is no doubt that there will be more ...
  2 weeks ago

• Examples of compelling brand videos that get people talking

  
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  I’m always on the lookout for interesting articles to share. You can share articles you find interesting with me on Twitter at @Bazaarvoice. Four totally insane marketing campaigns that actually worked By Ekatrina Walker for Fast Company Three of Ekaterina’s “so completely crazy that it works” ...
  2 weeks ago

• Joy & Revelry Launches Social Commerce Platform for Style Influencers

  
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  SAN FRANCISCO, May 07, 2013  - Joy & Revelry , a social commerce platform that enables style influencers to introduce their audiences to unique products based on their signature design perspectives, announced it has officially launched out of beta. The company is founded by home decor ecommerce veterans Gregory ...
  2 weeks ago

• Responsive design: How to make your site effective on every size screen

  
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  My wife has her iPad out, shopping for a dress. Our two year old daughter, Pearl, will be a flower girl soon in an upcoming family wedding. I hear Robin sigh and tap on her tablet incessantly, incredulously turning her iPad around to reveal a popular children’s clothier’s site virtually unusable on a tablet. ...
  2 weeks ago

• Your Business Opportunity on Social Media Awaits

  
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  If you own or manage a business and you haven’t reviewed Invesp’s infographic “ Actvity Levels of Businesses on Social Media ”, then do so sooner than later. Here’s a few reasons why: 1. Social Commerce Revenues $30 Billion. When compared to global retail sales of about $15 Trillion and the fact that ...
  3 weeks ago

• Social Commerce Continues to Grow on Ecwid

  
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  The popularity of social commerce hasn’t slowed down, instead, first quarter data from Facebook shopping cart application Ecwid shows that this trend has seen significant year-over-year growth. The data reveals that merchants leveraging the Ecwid platform have seen orders grow by 37 percent in their ...
  3 weeks ago

• Social commerce spotlight: What does Alibaba’s massive Weibo investment mean for social shopping in China?

  
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  China’s biggest e-commerce group Alibaba has bought an 18% stake in China’s fast-growing micro-blogging platform Weibo. The deal, valued at $586m, is thought to be the biggest web deal of this year and pushes Weibo’s value to over $3bn. The move will provide more advertising revenue to Weibo as it tries to ...
  3 weeks ago

• Why the pharmaceutical industry must get social now

  
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  Highly-regulated industries like the pharmaceutical industry have been slow to embrace consumer conversation. But as more consumers turn to each other online to get healthcare information, pharma brands that remain hesitant to engage with them miss a critical opportunity not only to influence sales, but to learn how ...
  3 weeks ago

• Connected Perspectives: Joe Fernandez, Klout CEO

  
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  “Influence is the ability to drive action,” says Joe Fernandez, co-founder and CEO of Klout. “You have this massive amount of information coming at us all every day. Deciding who we trust to broker our time – in terms of what content we read, which links we click, what things we buy – is all about ...
  3 weeks ago

• To gain vocal fans, be fantastic: Q&A with author Andy Sernovitz

  
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  We often say that reviews are nothing new in marketing – word of mouth has been around as long as commerce. The two go hand in hand; people talk about the things they buy, both the good and the bad. Our advisor Andy Sernovitz preaches the same. Andy is the New York Times bestselling author of Word of Mouth ...
  3 weeks ago

• Share of conversation reveals more than share of voice

  
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  Share of voice has been a known entity in marketing for decades. Just compare the volume and circulation of your advertising or press release placements against that of the competition and you have your share. But with that traditional metric, who knows if your audience is actually seeing your ads or news items, and ...
  3 weeks ago

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