Search / 3 posts tagged spam traps

One of the messages to come out of Return Path's recent Reputation Benchmark Report is that sending email to spam traps is bad news: "We found a 20 point difference in delivery rates for IPs with just one spam trap hit." That spam trap hit might be an indicator of other poor practices that are dragging delivery down.

Deadly Email Marketing Mistake May 13, 2008 – 10:08 am Here’s my latest article for Practical Ecommerce. Goes over one of the deadliest email marketing mistakes we see new email marketers make: Sending to old email lists.

Hard Bounces Reveal Signs of Trouble April 11, 2008 – 9:26 am I just sent a campaign for MailChimp yesterday, and checked my stats. Here’s my personal stat-checking routine: Check for abuse complaints. My list is double opt-in, and I never import anybody, so complaints should be virtually zero.