susan gunelius

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Latest blogosphere posts tagged “susan gunelius”

• Boost Email Open Rates with Coupons

  
  Bizsuccess — Authority: 124
  Monday, November 16, 2009By: Susan GuneliusA new study from Experian reports that marketing emails which include coupon offers in the subject lines are opened 24%-25% of the time while emails without coupon offers are opened just 16%-18% of the time.The study also tells us that emails with coupon offers also generate ...
  13 hours ago

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  Bizsuccess — Authority: 124
  
  13 hours ago

• Should Your Small Business Create an Infomercial?

  
  Bizsuccess — Authority: 124
  Wednesday, November 11, 2009By: Susan GuneliusWe’ve all seen them — those half-hour commercials where an enthusiastic host and satisfied customers tell you why you have to call now for this amazing product.  When infomercials first debuted, many people laughed and thought consumers wouldn’t respond.  Guess ...
  4 days ago

• Small Businesses See Bigger Returns with Bigger Marketing Investments

  
  Bizsuccess — Authority: 124
  Monday, November 9, 2009By: Susan GuneliuseMarketer reports that a new study from Hurwitz & Associates found a direct correlation between marketing investment and returns among small businesses in 2009.  With the economy still struggling, it’s easy for small businesses to cut back on marketing budgets, but it ...
  1 week ago

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  Bizsuccess — Authority: 124
  
  1 week ago

• New Statistics Released about Social Media Usage by Business Professionals

  
  Bizsuccess — Authority: 124
  Wednesday, November 4, 2009By: Susan GuneliusBusiness.com conducted a study of 2,948 business people around the United States to gauge their usage of social media tools in their jobs, particularly for purchasing.  The goal of the study was to learn where business people find value in social media tools so ...
  1 week ago

• Create a Customer Advisory Panel for your Small Business

  
  Bizsuccess — Authority: 124
  Monday, November 2, 2009By: Susan GuneliusCompanies create Advisory Panels all the time to connect with experts.  I’m on one for a well known technology company. They use it as a way to get free insight into the minds of thought leaders and discuss new trends, strategies, and more.  It’s also a great way for ...
  2 weeks ago

• 5 Tips to for Small Business Black Friday and Cyber Monday Marketing

  
  Bizsuccess — Authority: 124
  Friday, October 30, 2009By: Susan GuneliusIt’s November, which means the biggest retail shopping day of the year, Black Friday, and the biggest online shopping day of the year, Cyber Monday, are coming.  Is your small business ready?  Are your Black Friday and Cyber Monday marketing campaigns prepared, and are you ...
  2 weeks ago

• Dan Schawbel Interviews Susan Gunelius about Hugh Hefner, Playboy and Harry Potter

  
  Keysplash Creative — Authority: 110
  This week, I answered some questions posed to me by Dan Schawbel of Personal Branding Blog about my new book, Building Brand Value the Playboy Way , and my book about the Harry Potter brand, Harry Potter: The Story of a Global Business Phenomenon . You can read the full interview on Dan’s blog and ...
  2 weeks ago

• 10 More Twitter Apps for Small Business Marketing

  
  Bizsuccess — Authority: 124
  Wednesday, October 28, 2009By: Susan GuneliusAs a follow up to my article, 10  Twitter Apps for Marketing Small Businesses, I want to share 10 more Twitter apps that small business owners can use to market their products and services, as well as build their brands.  Twitter apps come and go everyday, and it seems ...
  3 weeks ago

• Human Directionals – Worthwile Marketing Investment or Waste of Money?

  
  Bizsuccess — Authority: 124
  Monday, October 26, 2009By: Susan GuneliusYou know those people placed on street corners with promotional signs?  Some include an arrow that are meant to point drivers in the direction of sales, grand openings, or new builder’s residential developments.  Sometimes the person holding the sign is animated and doing ...
  3 weeks ago

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  Bizsuccess — Authority: 124
  
  3 weeks ago

• Book Review: Kick-ass Copywriting in 10 Easy Steps

  
  Bizzia — Authority: 131
  Small business owners wear many hats. They have to be chief company officers, project managers, lead generators and much more. When budgets are tight, it can be hard to find the money to hire a quality copywriter. And if you’re going to promote your business, you need good copywriting. Many small businesses just ...
  3 weeks ago

• The Secret to Online Advertising Success

  
  Bizsuccess — Authority: 124
  Wednesday, October 21, 2009By: Susan GuneliusThe secret to online advertising success can be summed up in one word — focus.What do I mean by that?  It’s simple.  Highly targeted ads served to highly targeted audiences are more likely to convert than broad ads served to broad audiences.That doesn’t mean that ...
  3 weeks ago

• Building Brand Value the Playboy Way – Now Available in Book Stores and Online

  
  Keysplash Creative — Authority: 110
  My new book, Building Brand Value the Playboy Way , was released this month through Palgrave Macmillan.  It’s available through online book sellers such as Amazon, Barnes & Noble, and Borders as well as in stores. This was an incredibly interesting story to research and to tell.  You can read an excerpt ...
  4 weeks ago

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