sustainable marketing

Welcome to the 'sustainable marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'sustainable marketing'.

Latest blogosphere posts tagged “sustainable marketing”

• Choice or no choice: Is that really the question?

  
  Sustainable Marketing Blog — Authority: 124
  Just as I was getting ready to revive the Solutions for Sustainable Consumption series with a post about offering consumers a third choice (think “paper or plastic or…”), two developments forced me to reconsider. Claude Lévi-Strauss died on October 30th. The founder of structuralism in anthropology ...
  17 hours ago

• Objections? Play into them!

  
  Sustainable Marketing Blog — Authority: 124
  It happens: something about you or your product raises eyebrows, turns noses, or raises other objections. There are a number of ways to overcome objections (interestingly, online articles on overcoming objections typically relate to network marketing). I believe the best way to overcoming objections to your self, your ...
  1 day ago

• Meet the Visionary Behind the Phoenix Green Chamber of Commerce, the Nation’s First to Focus on Sustainability

  
  ParkHowell.com — Authority: 119
  Mara DeFilippis, Founder & CEO of the Phoenix Green Chamber of Commerce All you need is a heart beat and a balance sheet to join most business networking groups. Not with the Phoenix Green Chamber. You need to first step up to its eco-standards if you want to step up to its bar. Say hello to Mara DeFilippis. ...
  2 days ago

• Report: Sustainable Brands Boot Camp – The Changing Consumer Marketplace

  
  Sustainable Marketing Blog — Authority: 124
  Last Friday’s third session of Sustainable Life Media’s Sustainable Brands Boot Camp * revolved around the green consumer. Amy Hebard , Chief Research Officer at EarthSense, and Gwynne Rogers , LOHAS Business Director at Natural Marketing Institute, discussed, in their respective presentations, trends, consumer ...
  2 days ago

• How two local businesses defy conventional wisdom and do well

  
  Sustainable Marketing Blog — Authority: 124
  Two recent experiences have made me question conventional wisdom. A co-owner of a small business, which is a seasonal activity destination popular with families, replied this to my question about what her customers want: “I don’t care what our customers want. They’ll come anyway and take  whatever we give ...
  4 days ago

• Why Shackleton’s “Help Wanted” Ad from 1912 is More Relevant Today than Ever

  
  ParkHowell.com — Authority: 119
  Have you ever read the book or seen the documentary, “The Endurance” ? It’s about the most unbelievable, ill-fated expedition that stranded 28 men in Antarctic for nearly two years. Above is the “Help Wanted” ad that Shackleton ran when assembling his crew.  Astonishingly, it generated over 5,000 ...
  5 days ago

• Be Bobby Fisher Instead of the One Hit Wonder in Your Marketing Campaigns

  
  Michelle's Blog — Authority: 402
  Marketing is like a chess game. You need to set things up first before you can get your big wins. That’s why I genuinely don’t focus on numbers until numbers are needed. I focus on what the late and great Elvis would say, “Taking Care of Business.” The question we as marketers should not always be “What ...
  5 days ago

• Book review: “It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven by Purpose”

  
  Sustainable Marketing Blog — Authority: 124
  I am suspicious of books with an author photo on the cover because they tend to be rather self-centered and congratulatory. I’m glad to report that with the notable exception of featuring only examples of companies Roy Spence has worked with, It’s Not What You Sell… defied my expectation. In fact, the book was ...
  5 days ago

• Busted! The Surcharge for “Women’s” Product Versions

  
  Learned On Women by Andrea Learned — Authority: 114
  Nothing like an article in Psychology Today to put something into perspective.  Some brands charge more for products they can pitch as “for women.” As consumers, women have always sensed this to be the case, but the article’s author, William Poundstone, lays it all out for us – almost like a Jon Stewart ...
  6 days ago

• Positioning from the systems thinking perspective

  
  Sustainable Marketing Blog — Authority: 124
  Positioning = “the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization; relative competitive comparison their product occupies in a given market as perceived by the target market” – Branding Strategy Insider Systems ...
  6 days ago

• WAZZU Campaign Makes Renewable Energy & Biotech Personal

  
  ParkHowell.com — Authority: 119
  Our football team maybe the worst division 1 program in the country (perhaps history), but Washington State University’s marketing is a BCS contender. My brother Dan just emailed me these new PSAs that extend the university’s current recruiting campaign by touting its work in renewable energy and biotechnology. I ...
  1 week ago

• Word-play business names

  
  Sustainable Marketing Blog — Authority: 124
  Having recently worked on a brand-naming project , my eye has been attuned to company names around me. Out of the many, the ones using word play have stood out. Pun: The Title Wave is Multnomah County Library ’s used store, selling “books, audiobooks, CDs, DVDs, videos, magazines and cassettes at bargain ...
  1 week ago

• Sustainability Officers and Green Marketers Should Lighten Up When Promoting Behavior Change

  
  ParkHowell.com — Authority: 119
  Volkswagen’s new website, TheFunTheory.com , demonstrates how behavior can be changed by simply offering your customers a fun way to re-frame their experience. Check it out: What’s in it for Volkswagen? They are providing potential customers a unique way to participate with the brand that stands for something ...
  1 week ago

• 4 types of Innovation: Sustainables vs Disruptives

  
  Conversations-on-Innovations — Authority: 109
  In her post "Innovation Matters: Balancing Sustained Versus Disruptive Innovation" Ann Handley quotes Eric Zeitouns 4 point definition of two important Innovation Typologies, Continuity intelligently named Sustainable in todays jargon versus Disruptive. This is one of the most concise definitions I have come ...
  1 week ago

• VPR Commentary: Sustainability and Consumers

  
  Learned On Women by Andrea Learned — Authority: 114
  There’s nothing like going back to school to get a fresh perspective, and – wow – have I been learning some fascinating stuff since I stared working toward a master’s degree in socially responsible business and sustainable communities through Goddard College.  The ideas and connections it is sparking, in ...
  1 week ago

• Why I don’t buy Buy Nothing Day

  
  Sustainable Marketing Blog — Authority: 124
  Today is Buy Nothing Day , “an international day of protest against consumerism observed by social activists”, largely in response to Black Friday , the start of the holiday shopping season. The blogosphere is a-blog , the Twitterverse is a-twitter . I don’t buy it. Buying nothing for just one day is ...
  1 week ago

• What You can Learn from My Journey Using Social Media for Green Marketing and Sustainability

  
  ParkHowell.com — Authority: 119
  Thanks for celebrating with me my 200th post. To mark the occasion, I’ve produced my first video blog. My Journey in Social Media for Green Marketing and Sustainability from ParkHowell.com on Vimeo . I wanted to share with you what I’ve learned about leveraging social media to help green marketing and ...
  2 weeks ago

• Design and build with lovability in mind

  
  Sustainable Marketing Blog — Authority: 124
  My recent challenge to coin the one rule of sustainability yielded more than 100 responses. The Wordle of all the submissions revealed a slant among the definitions toward energy. Sustainability, meet lovability A few days later, I read this passage in Wayne Curtis’s article in The Atlantic : Two years ...
  2 weeks ago

• Do Women Have “Social” Advantage?

  
  Learned On Women by Andrea Learned — Authority: 114
  As stereotypes and many scientific interpretations of brain gender would have it, there are all sorts of reasons why women are just better at being “social.” We could leave it at that, or… consider other angles.  And, because it has some pretty significant implications for today’s business world, I thought a ...
  2 weeks ago

• Frito-Lays’ SunChips is a Brilliant Example of “Doable” Green Marketing and Sustainability

  
  ParkHowell.com — Authority: 119
  This is part-three in a series of articles about the “Approachability,” “Believability” and “Do-ability” of your sustainable marketing. One of the world’s largest snack-food manufacturers, Frito-Lay, has done a remarkable job of marrying its SunChips product, brand and sustainability in a very ...
  2 weeks ago

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