Search / 35 posts tagged the cluetrain manifesto

Business Wire conducted a seminar on social media and how PR can engage and participate in the social web. Here is a summary: —- What is social media:  Companies are impersonal entities.  Social media helps to convey a more personal, human side to a company’s image.  It provides consumers with a face, voice, and message that create a deeper understanding of the company.

I just read an article in Adweek about Ford hiring Scott Monty in its quest to grapple with and implement the monolith that is… trumpets please… social media. While reading the piece I couldn’t help but wonder outloud just how social media experts became social media experts in  a space so relatively fresh in our collective marketing, media and PR consciousness.

I got an interesting email from Kevin Behringer from the Fly-Over Marketing Blog: "I was listening to SPOS 110 and your point about a system to manage content and ideas really tied into a question I had for Foreword Thinking. How do you manage it all?!? You read a lot of books, blogs, etc.

A Few More Thoughts from Christopher Barger June 30th, 2008 Two weeks ago I shared some online marketing/PR wisdom from GM’s social media guy, Christopher Barger. Here are a few more of his thoughts to wrap things up. Most important social networking tools: Chris hates Twitter (another thing we agree on!) but recognizes that it has an impact.

I remember listening to David Weinberger (co-author of The Cluetrain Manifesto, author of Everything Is Miscellaneous and Small Pieces Loosely Joined, and Blogger over at Joho The Blog) speak, and he said something that changed my perspective on Blogs.

Mass Media Or Mass Content - What's Worse? June 26, 2008 11:53 PM Posted by Mitch Joel I remember listening to David Weinberger (co-author of The Cluetrain Manifesto, author of Everything Is Miscellaneous and Small Pieces Loosely Joined, and Blogger over at Joho The Blog) speak, and he said something that changed my perspective on Blogs.

I was catching up on on some RSS feeds when i noticed that Doc Searls is in hospital :( Doc Searls is one of those extremely talented and knowledgeable individuals that has been a pretty big influence on lots of people over the years through his many positions, magazine articles, his blog and of course as being one of the four authors of the amazing book called “The Cluetrain Manifesto”.

Here are two videos I captured of Jeremiah presenting the POST method. It was received quite well from the audience; and was perfect for the Cluetrain Manifesto 10 year Anniversary Conference. I wanted to get video of all the speakers but I was having some technical difficulties.

Image by Bill McIntyre via Flickr I’m not finished reading either of these books; however, there’s enough percolating around in my head that I wanted to make sure I got it down before the next set of ideas washed them away. I’m a proponent of reading books at the same time because it allows the ideas to smack up against each other very much like a conversation.

Does this sound familiar? You arrive to the office on a normal, bleary-eyed Monday morning to find an email from one of your company executives. He or she has just returned from a conference where “social media” was the topic du jour.