traffic generation

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Online businesses rely on getting quality visitors to their sites for sales, so it's no secret that generating high-quality traffic to their sites is vitally important. No traffic means there's no chance to convert leads, which in turn means no opportunity to convert leads to sales.

Without sales eventually websites wither away and die. There are several methods of traffic generation for website owners, each with its advantages and disadvantages.

PPC, SEO, SEM, CPA, PLR - there's a virtual alphabet soup of methods for generating website traffic.

Essentially, all methods fall within 4 basic categories: search engine optimization, online advertising, email marketing and offline marketing.

If you do it yourself, search engine optimization doesn't require an ad spending budget, and if properly done, can generate free traffic to a website. However, it generally takes longer to get results and rankings can slip over time for highly competitive keywords.

For instant results, pay-per-click (PPC) advertising has an advantage. Once your campaign is set-up, ads start appearing and drive traffic to sites - as long as advertisers have the budget to maintain them.

Great information and tips on traffic generation from bloggers can be found on sites like SEOmoz and InsideAdsense.

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