travel marketing

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Latest blogosphere posts tagged “travel marketing”
 

  • Travelers Use Google+ as a Research Tool


    Authority Authority:
    Search integration gives Google+ special importance for travel Google’s integration of user-driven information into its search results is especially apparent in the travel space. Though much maligned stateside, Google+ has a growing worldwide footprint, and research shows the network’s rising influence during the ...
    1 week ago
  • Psychological influence of rich media content on travelers


    Authority Authority:
    The fact that traveling stimulates the visual senses, pre-travel visual engagement is a major strategic concern for savvy marketers. Capturing the imagination of a potential tourist starts with a visual engagement agenda.This presentation captures the influence of rich media on the Travel & Tourism segment ...
    1 week ago
  • Upsells and cross-sells in travel: It’s a timing thing


    Authority Authority:
    In the booking process, upsells and cross-sells of ancillary services hit two key needs for travel firms. One, these recommendations allow you to help customers build packages that offer more robust travel experiences. And two, they represent a significant opportunity to drive incremental revenue on each booking. ...
    1 week ago
  • The Future of Travel Search and Mobile (Travel Tuesday)


    Authority Authority:
    An article over on Travolution buries the lead, hiding this remarkable statement from Google’s UK head of travel, Dan Robb, in the last line of their piece: “Robb said travel sector searches are still in double digit growth although it has slowed but all the growth currently being seen is from mobile and ...
    2 weeks ago
  • The Stylish Skies


    Authority Authority:
    There was a time when flight crews and attendants were the epitome of style . Then, there was that period where the glamour faded with deregulation and the airlines losing sight of the fact that they were in the customer service business. Slowly, through entrepreneurs like Richard Branson, style (and fun ) is ...
    2 weeks ago
  • Why Mobile Matters for Travel Marketers (Travel Tuesday)


    Authority Authority:
    Mobile, mobile, mobile… That’s all anyone’s talking about. But for good reason. As we’re in quarterly earnings season, I’m hearing company after company talk about how much mobile contributed to their bottom line both in terms of growth and in real dollar terms. And that growth (both potential and real), ...
    3 weeks ago
  • Top 30 Irish Hotel Pages on Facebook #Top30IEHotels


    Authority Authority:
    This week 1 hotel has moved up and there has been 1 new entry. Has your hotel made the list? Well done to The Glenside Hotel who are celebrating their 36th week at the top of the list! Download list as PDF here Rank Hotel/Group Location Fans 1st The Glenside Hotel Co. Louth ...
    3 weeks ago
  • The Key to Social Media Success (Travel Tuesday)


    Authority Authority:
    This week’s Travel Tuesday post over on TravelStuff highlights The Key to Social Media Success including a number of tips from me and others in this month’s Travel Agent Magazine. As I note in the piece, travel agents face enormous competitive pressures due to the growth of online travel. But those who’ve ...
    4 weeks ago
  • Well laid out travel websites rate highest for loyalty


    Authority Authority:
    Airline and hotel loyalty programs are not highly rated by consumers and do little to generate emotional attachment to brands, according to research. A well laid out website rates highest in factors leading to loyalty, followed by “good reputation and service”, “positive personal experience”, “low ...
    4 weeks ago

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