value proposition

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Latest blogosphere posts tagged “value proposition”

 

• What You Say May Not Matter Anyway!

  
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  “What you do speaks so loud, that I cannot hear what you say.” –Ralph Waldo Emerson In today’s environment, Emerson’s words might be interpreted this way: The behavioral algorithms are so good it may not matter what your profile or social resume says about you––your behavior trumps everything! ...
  5 days ago

• Testing Our Value Proposition

  
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  I had a video conference yesterday with Project Ricochet, my web design team. I’m still really jazzed up about it. It was a great meeting, more like a team of helpful advisors than a bunch of hacks with billable hours to fill. The meeting made me feel like I chose the right group to work with and it reaffirmed my ...
  1 week ago

• Startup Storytelling – Create a Business Worth Talking About, and Tell Stories About Your Startup

  
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  This is one way to approach the whole of business startup, I think. In fact, it is one way of considering your value proposition. If your business is not worth talking about, then you should probably not start at all. But your business is worth talking about. Avoid second-hand stories, because yours must differentiate ...
  1 week ago

• What Is A Value Proposition & Why Do I Need One?

  
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  Have you found yourself being frustrated when people aren’t “getting” what it is you really do? Or maybe you find it hard to articulate what it is that you do, when someone asks the classic question “what do you do?”. I have good news for you, you don’t need to be frustrated anymore! One of the key ...
  1 week ago

• Grant Writing Workshop May 10! Presented by the Small Business Development Center at UNF.

  
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  What today’s funding sources want to see from your organizations is a Value Proposition as part of a Comprehensive Business Plan. With literally thousands of not-for-profits competing for funds, what makes your organizations stand out? What is your Competitive Advantage?  The Value which ...
  2 weeks ago

• From MVP to WVP: Having a strategy for success for your startup

  
  MaRS Blog - Innovation and Commercialization in Canada — Authority: 137
  One of the catchphrases in startup circles is to “define your MVP”—your minimum viable product . It’s a useful means of learning more about a new tech venture, but to me, it seems to get way too much attention (at least in the minds of entrepreneurs). My experience has shown that what is far more important ...
  2 weeks ago

• Snap Judgments––Don’t Be A Victim!

  
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  Snap judgments? Let’s be honest, we’ve all made plenty and plenty have been made about us––that’s just the way it is. Maybe it was the shirt a person was wearing, the car they drove or their tone of voice. Maybe it was an email or even a voice mail. It could have been their walk, an interesting hairdo or ...
  2 weeks ago

• Cultivating Adoring Customers

  
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  The hallmark of a sticky brand is adoring customers. Not just repeat customers, or customers who refer you. But customers who sing your praises. I witnessed the power of adoring customers at the Family Business Forum held in Toronto last week. Larry Rosen, the CEO of Harry Rosen , got up and said “We love ...
  2 weeks ago

• Of Rewards, OD and passing the buck

  
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  “ Compensation decisions are based entirely on the market and business situations. Our objective is to achieve the right balance between ‘need to pay’ which is based on the market scenario and the ‘ability to pay’ which is based on the company scenario”, said the Rewards Manager. “Wouldn’t that make ...
  2 weeks ago

• Get On Board! Entraining Volunteers

  
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  I’m delivering the presentation below as part of a progression at Summit 2013 Leadership Day in Atlanta. Summit Leadership Day provides STC community leaders with the knowledge and guidance they need to lead successful communities, both geographic chapters and SIGs. … Continue reading →
  3 weeks ago

• The Value Proposition of Use

  
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  Traditional sales and marketing evolved with linear thinking and the traditional sales funnel. In the past Goods-Dominant Logic thinking created a cost-plus price model for products which limits market scale. Scale must be done by creating something better, faster or cheaper or there must be the availability of ...
  3 weeks ago

• Never say, “One Stop Shop”

  
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  One stop shopping is not a value proposition, it’s a compromise. We live in a world of choice. If you can’t find something in your local retailers and service providers, you can probably find it online. Abundance and choice break the value of a one stop shop. Customers don’t have to compromise themselves by ...
  3 weeks ago

• Great articles roundup: Lean methodologies, story-centred design, real-time marketing, value proposition, pitching editors

  
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  By Daylin Mantyka As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Ash Maurya: Practice Trumps Theory, GigaOm, Fast Company, Marketing Sherpa Blog and Social Media Explorer. Your business model is a system and why ...
  4 weeks ago

• BirchStreet Blog: The P2P Implementation Process

  
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  As companies explore different procure-to-pay (P2P) solutions, understanding the implementation process is crucial to a successful integration and final outcome. Many companies ask the same question – “…ok, now that I’ve signed the contract, what happens now?” Selecting the right software is a major decision ...
  4 weeks ago

• Feature: How Lynx2games makes buying games Social

  
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  Gaming can no longer be considered a cheap hobby. I already discussed my issues about video game prices a while back, but it still is an aspect which isn’t really [...]
  4 weeks ago

• National Law Journal Names Burleson LLP to “Midsize Hot List,” Pointing to Firm’s Growth and Capabilities

  
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  HOUSTON, April 18, 2013 /PRNewswire/ – The National Law Journal has named Burleson LLP to its “Midsize Hot List,” focusing on the Houston-based energy law firm’s rapid growth since 2009 and the ever-expanding range of capabilities it brings to oil and gas companies. The Journal chose just 20 firms for ...
  4 weeks ago

• The Value of A Value Proposition

  
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  Small business marketing tips designed to help businesses find their customer, audit their marketing, and tell their story. Do you know your value proposition?  Can you summarize in one sentence, why a customer or client should buy from you?  If you can, you understand and know your value proposition. Questions: ...
  4 weeks ago

• Cattle Have It Easy When It Comes To Branding!

  
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  What if someone else decided on your behalf what brand you should wear? And what if you had no choice in being identified as part of a particular herd? And what if your sphere of influence was a relatively small area where you spent your days and nights and maybe a contiguous field or two in case you decided to ...
  4 weeks ago

• Cloud value: I don’t know how she does it – Part 2

  
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  Cloud can solve complex problems and unlock opportunities for businesses and IT. In part 1 , we began our exploration of the cloud value propositions . In this part, we’ll look at a few more benefits that cloud can offer. Some of the contents below have been adapted from my book chapter entitled “ Cloud ...
  4 weeks ago

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