viral

The notion that an idea can become contagious, in precisely the same way that a virus does, is at once common-sensical and deeply counter-intuitive. So writes Malcolm Gladwell in his introduction to Seth Godin's revolutionary book Unleashing The Ideavirus.

Thinkers such as Godin and Gladwell have changed the way people think about marketing. Instead of yelling at full volume to get attention, successful businesses, artists and publishers are telling stories that people want to spread.

While advertising agencies work round the clock to create viral campaigns for their clients, the new marketers insist that real glory is reserved for those who build viral into the product, rather than try to add a viral component to the marketing. In other words, viral marketing is not a marketing strategy.

But don't be discouraged if your products don't fit the viral model, because you can still create an excellent word of mouth campaign. Just remember that stories spread only because people want to spread them. So create stuff worth caring about and find the best tools for spreading your content and you're in with a chance.

by Simon Synett Are you a writer, passionate about this or any other topic? Join Blogcritics!

Original Technorati articles tagged “viral”

• in Film
  From Tribeca Film: Shut Up Little Man! An Audio Adventure (2011)
  When two friends tape-recorded the fights of their violently noisy neighbors, they created one of the world's first 'viral' pop-culture sensations.
  by missbobetier / on Jan 22, 2012
• in Travel
  Hot to Misuse an Awesome Travel Marketing Video
  Viral video marketing works wonders, only if you have a good brand.
  by bmdennis / on Aug 5, 2011
• in Football
  Ex-NFL Quarterback Suffering from Guillain-Barre Syndrome
  Ex-NFL quarterback Danny Wuerffel is suffering from Guillain-Barre Syndrome.
  by jenna3967 / on Jun 17, 2011

Latest blogosphere posts tagged “viral”

 

• Viral Video – SUPERMAN IN CLASS – ORIGINAL HD

  
  Funny Videos - Funny Commercials - Stupid Videos - Crazy Videos — Authority: 123
  This is an epic clip will it get viral? CLICK LIKE / FAV AND HELP THIS VIDEO GO VIRAL! IF YOU LAUGHED SHARE IT! The original video was called “Superman in Class” and has almost 200000 views and was posted 5 years ago! Help this video go viral (get more popular) by clicking the LIKE or Add to + Favorites Button. ...
  1 hour ago

• THE GOOD AND THE BAD ON THE INTERNET

  
  Crazytown: A Writer's Blog by Ryan Scott Oliver — Authority: 122
  Your weekly round up of the webs quirky distractions. By Jenny Donoghue Slate magazine made a nifty and horrifying little calaculator which reveals how long it would take Mitt Romney to make what you earn in a year. My answer didnt even enter the double digits of HOURS. Just in case you were under the delusion that he ...
  3 hours ago

• One Method To Promote Your Site Is By Utilizing Social Bookmarking

  
  Inside Jobs — Authority: 110
  If you were in Internet advertising for any amount of time you most likely realize that you are able to promote your site using a variety of techniques. Nevertheless youll additionally discover that not all of these advertising and marketing methods will work the same as other methods. When it comes right down to it ...
  4 hours ago

• Look Homeward, Angel: Park Pretty

  
  Et Cetera: Publick and Privat Curiosities — Authority: 99
  Look Homeward, Angel: Park Pretty Many years ago, during my time as a child and through young adulthood, I was immersed in the (sometimes solitary) lavish joys of nature in rural South Carolina. The memories of the steaming, dusty red clay roads and the smells of downstate piney-woods are now fading away, replaced ...
  5 hours ago

• Viral Friday: Samsunged

  
  ViralBlog Viral ideas.Trends. Inspiration — Authority: 414
  Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread. This week’s Viral Friday #1 position goes to  Samsunged , the sequel to the next big thing ...
  1 day ago

• When Your Social Media Strategy and Internet Marketing Fails

  
  Marketing and Social Media Strategies — Authority: 92
  By Mischa Truong-Tran Social Media Expert at Buildatribe.com of St. Louis, MO – Social Media Consultants When should you throw in the towel on your efforts related to social media marketing, video marketing, email marketing and mobile marketing?   Should you keep throwing away and wasting resources on social ...
  1 day ago

• Epic 90′s Megamix On Melodica

  
  Viral Viral Videos — Authority: 619
  The 90′s were jammed packed with awesome pop music that defined a decade, and now here’s a chance to experaince all your favorites in a very unique way.  BennyTheJukebox  performs an epic 90′s megamix with just a techno beat and his melodica –you know those keyboards with a flute on the end. He goes through ...
  1 day ago

• Signs are this dog-heaven debate is bogus

  
  ohmidog! — Authority: 419
  Whether you’re Catholic, Presbyterian or just plain gullible, you might have seen and fallen for this series of photos that seems to capture two neighboring churches having a theological debate, via their church signs, on whether dogs go to heaven. But nay, my friend. Do not be decieved. See the light, which, you ...
  1 day ago

• Viral Image: The Biggest and Bluest Marble

  
  BoomTown — Authority: 116
  I am at a funeral of my aunt today, giving the eulogy later, and it’s a sad occasion. But, for some reason, this stunning new version of the “Blue Marble” photo of Earth — taken on January 4 by the Visible/Infrared Imager Radiometer Suite instrument on NASA’s Suomi NPP satellite — is vaguely comforting. ...
  1 day ago

• Little Boy Cries That The 49ers Aren’t Going To Super Bowl

  
  Viral Viral Videos — Authority: 619
  You can’t blame this little dude for only realizing now that the 49ers won’t be in this year’s Super Bowl, he most likely can’t check online. But he’s so passionate about his team, he can’t help but be crushed by the horrible news and cries in disbelief. The adorable video is featured on YouTubeTrends ...
  1 day ago

• How to Increase the Odds of Your Content Going Viral – Whiteboard Friday

  
  SEO for High Ranking — Authority: 129
  Posted by randfish Having content that goes viral can seem like the luck of the draw, but there are a number of steps you can take to improve your odds. In this weeks Whiteboard Friday, we will show you a few things you can do to increase your chances of having that well crafted content spread through the internet ...
  1 day ago

• The anachronistic social media agoraphobic

  
  Marketing Conversation — Authority: 456
  To follow up on my last post, Being pretty isn’t enough for social media success, I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. And there are two forms of this sort of isolationism: invitational and exclusionary. They both mean you don’t venture outside your own ...
  2 days ago

• Viral Video: Fake Kim Richards Guide to the Oscars

  
  BoomTown — Authority: 116
  If you’re a fan of “The Real Housewives of Beverly Hills,” then the ever-goofy stylings of the looptastic Kim Richards are always a delight. Which is why this pitch-perfect impression of her rating the Oscars — the annual movie nominations were just announced — on “The Soup” is even better, if ...
  2 days ago

• Don’t fly this at home: Video of scary landings goes viral

  
  Blogburger — Authority: 138
  In Dusseldorf, Germany, heavy crosswinds often force pilots to make some truly creative final approaches. A video compilation shows what passengers on the incoming planes would probably rather not see. Geek Gestalt – CNET News
  3 days ago

• Don’t fly this at home: Video of scary landings goes viral

  
  Blogburger — Authority: 138
  In Dusseldorf, Germany, heavy crosswinds often force pilots to make some truly creative final approaches. A video compilation shows what passengers on the incoming planes would probably rather not see. Geek Gestalt – CNET News
  3 days ago

• Viral URL Simple Tool to Generate Targeted Leads To Your Business

  
  Learn Free Internet Marketing Learn Free Internet Marketing Strategies using Video, Articles, Social Networking, Social Media, Web 2.0, Blogs, Affiliate Marketing — Authority: 142
  tr.im Contact Brandon Wells: 602-722-9546 Viral URL is a key component in my marketing strategy and it can be for you as well. I can tell you that in the time it took me to edit this video and get it uploaded to YouTube I had already generated 4 leads! With ViralURL I am able [...]
  3 days ago

• 5 Social Media Strategy Tips from SXSWi 2011

  
  Learn Free Internet Marketing Learn Free Internet Marketing Strategies using Video, Articles, Social Networking, Social Media, Web 2.0, Blogs, Affiliate Marketing — Authority: 142
  I learned a lot of new information for developing social media strategies in 2011. The important (and useful) stuff is in this video. So there. You just saved a boatload of money for the best SXSW insider information.
  3 days ago

• How To Generate Traffic Using YouTube

  
  JD Affiliate Marketing Ezine — Authority: 98
  Image via Wikipedia Are you still stuck on an old idea that you can only get visitors to your website by spending a significant chunk of your financial investment on a Pay Per Click (PPC) campaign? If you are, then this is the best time to expand your online marketing reality. Generating free traffic for a ...
  3 days ago

• The Right Way To Start Viral Marketing Campaigns Using Ebooks

  
  The Best Internet Money Review — Authority: 122
  Viral Marketing sounds 1 something bad but it\’s really something superb . It is, also, a strong way to drive traffic to your web site . Think about how a virus spreads from one individual to another. One person gets sick and simply by sneezing they may give the pathogen to many more people those [...]
  3 days ago

• Perfect Layout Of The Office In First Person Shooter Video Game Form

  
  Viral Viral Videos — Authority: 619
  This video from a little over a year ago just went viral now. Blitzkrieg1981  says they spent at least 500 hours going through The Office footage to create this perfect custom map in the video game Counterstrike Source. Fans will love the near perfect accuracy and details.   
  3 days ago

Comments about viral