viral marketing

“They tell two friends, and they tell two friends, and they tell two friends.”

This is the basic premise of viral marketing. Online marketing campaigns or promotions that go “viral” when they mimic the behavior of a common cold virus. This means that they exploit the natural, interactive behavior of their hosts to spread.

The interconnected nature of online communities enables a similar spreading of marketing messages through the Internet. If your marketing message informs, entertains, provokes, or otherwise attracts attention online, its recipients can easily forward it to their friends. This amplification of your promotions can happen quickly and inexpensively leading to massive attention and website traffic for the sponsoring company or website.

To take advantage of this “word of mouth on steroids” potential of online marketing, your promotion needs to offer incentives to its targeted recipients. The incentives should be geared to encouraging them to take the action that you and your products most desire. Usually, this means offering your audience a chance to look smart, well-informed, or clever by forwarding your marketing messages to their friends and colleagues.

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Latest blogosphere posts tagged “viral marketing”

• The Videogum "Louis C.K. Promise": Louis C.K.s Last Chance

  
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• Full Text Vs. Summary In RSS Feeds

  
  Search Engine Optimization Journal - Search Optimization Blog — Authority: 478
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• Two Essential Elements To Viral Marketing

  
  The Reciprocal Consulting Blog — Authority: 129
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• Does The Anticipation Make The Slap?...

  
  My Life, Made Possible By Pop Culture... — Authority: 131
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• “Thanks For Being There”

  
  Larry Ferlazzo's Websites of the Day... — Authority: 556
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  BizReport — Authority: 587
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• Video Marketing For Dentists – A Beginner’s Guide

  
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• Kaltura, Artivision partner for optimized video

  
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  Creative Social Blog — Authority: 122
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• Skateboarding Dog 2.0

  
  Videogum — Authority: 733
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  The NMS Blog — Authority: 148
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• Navy Numa Numa

  
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• Viral Marketing - The Basic Aspects That Should Be Taken Into Consideration

  
  Free Internet Marketing Information — Authority: 162
  Viral marketing, or word-of mouth advertising, is a very powerful tool for your online business. In real life ?word of mouth? spreads really fast, but online it travels with the speed of light, generating large amounts of traffic to your website. If you are not sure how to create viral traffic, an internet marketer ...
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• We Pray: What Better Game To Play This Sunday?

  
  The Koalition | The Video Game & Hip Hop Authority — Authority: 488
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• Viral Advertising

  
  Learn Free Internet Marketing Learn Free Internet Marketing Strategies using Video, Articles, Social Networking, Social Media, Web 2.0, Blogs, Affiliate Marketing — Authority: 166
  www.buyers-web.com - What is viral advertising and how can you use it for your website or blog.. Three powerful Viral Advertising tips and techniques.. Share on Facebook
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• 6 Tips for Launching Viral Marketing

  
  Best Online Earning Ideas — Authority: 467
  Here are six ideas to help you start your viral marketing campaign:1. Purchase an e-book that has branding rights. Give this to your affiliates, and allow them to forward it to their visitors. This would then continue to be passed along, until your ad gets to spread over the Internet.2. If you are geared to [...]
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• What Makes an E-mail Viral Marketing Work?

  
  Content for Reprint Blog — Authority: 152
  Viral Marketing got its name from the concept of virus. Yes, the same virus that brought us cough and flu. You see, these are contagious, rapidly reaching other people, and affecting them. The concept of viral promotion is to encourage people to forward the message they have received to their friends, family, or ...
  2 days ago

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