viral marketing

“They tell two friends, and they tell two friends, and they tell two friends.”

This is the basic premise of viral marketing. Online marketing campaigns or promotions that go “viral” when they mimic the behavior of a common cold virus. This means that they exploit the natural, interactive behavior of their hosts to spread.

The interconnected nature of online communities enables a similar spreading of marketing messages through the Internet. If your marketing message informs, entertains, provokes, or otherwise attracts attention online, its recipients can easily forward it to their friends. This amplification of your promotions can happen quickly and inexpensively leading to massive attention and website traffic for the sponsoring company or website.

To take advantage of this “word of mouth on steroids” potential of online marketing, your promotion needs to offer incentives to its targeted recipients. The incentives should be geared to encouraging them to take the action that you and your products most desire. Usually, this means offering your audience a chance to look smart, well-informed, or clever by forwarding your marketing messages to their friends and colleagues.

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Original Technorati articles tagged “viral marketing”

• in Advertising
  The Butterfly Effect of Marketing
  Doing small things now can yield big, positive results later. But you often have little or no control. So stay aligned with your brand values, and start LOTS of little things.
  by nashway / on Nov 1, 2011
• in Small Business
  6+ M Views of Lenovo Promo Video on YouTube - Launch of Space Lab Competition
  Lenovo and YouTube launch teen's science project into space
  by larsbjorn / on Nov 1, 2011
• in Finance
  Five Tips For Internet Startup Investors
  Successfully Investing In Internet Startups Requires A "Nobody Knows Nothing" Approach
  by ScentTrail / on Aug 13, 2011

Latest blogosphere posts tagged “viral marketing”

 

• Infographic: What’s in a meme?

  
  socialmediainfluence.com — Authority: 421
  From the 3D dancing baby shared by email in 1996, via rows of dancing hamsters in the late 90s, to the four panel Rage Comics of today, memes have played a huge role in shaping internet culture, just as social media has played a significant part in the development of memes themselves. This in-depth infographic looks ...
  1 day ago

• Viral Of The Month: Boost Mobile – Zombie Slayers Stay Living

  
  — Authority:
  Finding a way of promoting a mobile phone company isn’t necessarily the easiest of briefs. They’re all pretty similar these days and it’s a commodity purchase. So, when an Australian ad agency was tasked with finding something a bit different for their client’s youth audience, you can imagine how it ...
  3 days ago

• 5 Key Elements of Viral Content [Infographic]

  
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  The goal of every content marketer is to have his/her information shared across digital channels by their audiences. This is often easier said than done. What factors contribute to people sharing the content they consume online? In researching the content for this infographic I came across a post in my Delicious ...
  5 days ago

• 20 Short and Solid Ways To Rocket Launch Your Profits

  
  — Authority:
  1. Advertise your web site with banner ads that are animated and include a call to action. You must grab peoples attention and make them to click. 2. Use pop up windows (Not Really Advisable) or advertisements on your web site. They grab your visitors attention because they jump right out at them. ...
  5 days ago

• Infographic: Internet Memes

  
  — Authority:
  Richard Dawkins defined the concept of a meme in his 1976 book The Selfish Gene as a way to “explain the way cultural information spreads“. With the advent of the Internet Meme, the term has become a part of popular culture itself. There is now even an “Idiot’s Guide” for memes! This infographic is an… ...
  5 days ago

• First Image Of Robert Pattinson For Dior Homme!

  
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  Yesterday, Dior Homme announced that Robert Pattinson would be their new official spokesmodel. Hooray! What an incredible day for fans of Robert Pattinson and Dior Homme! Said the statement: “He has since proven the scope of his acting talents by choosing films as varied as Remember Me by Allen Coulter, Water for ...
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• Actress Loses It During Toyota RAV4 Test-drive

  
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  Perhaps it’s a new trend. Surprise test-drive guerrilla advertising. The recipe? Get an unsuspecting person to get into a car and drive like a madman. This campaign reminds me of the when NASCAR driver, Jeff Gordon, took an unsuspecting car salesman for a test-drive for a viral pepsi advertisement video . Here we ...
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• This Is Just A Good Ad For MySpace

  
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  Myspace Executive: So, we are all here today to take a look at the new ad for MySpace, which we somehow agreed was a good idea even in today’s Internet culture, an ad, like what? But this is great. Very buzz. Hot links. So, What do you have for us, Don? Don Draper: In ancient Greece, the word “MySpace” meant ...
  6 days ago

• Video viral of the week: Skittles lets viewers ‘smash the rainbow’ with interactive YouTube ad

  
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  Continuing its surreal marketing efforts, Skittles latest YouTube video viral campaign lets viewers select items to smash- with bizarre results. See why it’s our video viral of the week below… The campaign, created by DDB Chicago, is part of the brands long-running "Taste the Rainbow" positioning. The video ...
  6 days ago

• Photoshop Live - Street Retouch Prank

  
  Ulamonge blog - [internet, design, pop culture, news, life] — Authority: 111
  One Photoshop magician, one bus stop and lots of hidden cameras. For more creativity in action visit http://www.adobecreativedays.com/sv?s... to see the event live online at Adobe Creative Day on June 11, 2013, at 9.00 (Finland 10.00). Speakers include Malik Bendjelloul, director of Searching for Sugarman, National ...
  6 days ago

• An Example Of Viral Marketing Understood

  
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  Viral marketing mix illustrates any approach that encourages individuals to pass on to other individuals a social media marketing message hence creating eventual exponential growth in message publicity and influence. On the internet many terms have been used to refer to viral online marketing. A traditional example of ...
  6 days ago

• The Viralnomics Inner Circle – Viralnomics

  
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  Click Image To Visit Site I’m Jonathan Goodman and up until 3 years ago, I was just like most people: Overworked, underpaid, and under appreciated. I was a personal trainer with 3 failed blogs to my name. Nobody out there seemed to care about me, but I was determined to persevere. So, when it came time to build my ...
  6 days ago

• 5 Tips for Successful Viral Marketing

  
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  This is a guest post written by Shadi Halloun from Palestine. if you want to contribute to ArabCrunch pitch us at newsATArabCrunchDOTcom Hello everyone, so this is my second post on ArabCrunch. I hope Read More......( read more )
  1 week ago

• Dont sacrifice trust

  
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  Seth makes a point. Dont bring in emotion to sacrifice your quality values and increase acceptance. Emotion is temporary. Focus on creating value and followers will come on their own. All you need is truth and freedom is the byproduct. Theres no question that people respond to safety and mass acceptance. The #1 ...
  1 week ago

• What is Viral Advertising from Keywords?

  
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  The term “viral advertising” is a buzzword (“buzzword” being a phrase that one uses to make oneself appear to be “in the know”, as it were) employed to describe guerilla marketing strategies and techniques that utilize social media marketing in an effort to understand what is viral advertising. (It’s a ...
  1 week ago

• An evergreen success story in viral marketing

  
  Email Yogi — Authority: 108
  Ride the magic carpet... Once upon a time there was a digital marketing manager for a regional hockey team; the team was a start-up in an area not very familiar with the sport so ticket sales were low. They managed to sell 4000 of their 12500 seats in season tickets, another 2000 would typically sell on their own ...
  1 week ago

• Video viral of the week: giffgaff shows caring side of zombies

  
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  Mobile network giffgaff’s latest viral campaign depicts a zombie apocalypse… with a twist. See why it’s our video viral of the week below (warning: contains scenes of mild gore and random acts of kindness)... Giffgaff is a mobile network run by its members, who are able to participate in the companys ...
  1 week ago

• Mixpo: Expect even more multi-screen campaigns

  
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  Look for even more ad agencies and marketers to push campaigns across screens. That according to the new Master Multiscreen Video Advertising report from Mixpo. After polling more than 300 industry pros, their data shows that almost three-quarters of ad agencies are already pushing multi-screen campaigns to their ...
  1 week ago

• Jans Tools | GetViewsNow | Tube Promoter

  
  — Authority:
  Jans Tools | GetViewsNow | Tube Promoter GetViewsNow (100 Premium Subscribers) Get YouTube Views, More YouTube Views, YouTube Viral Marketing . Get your business promoted on YouTube with these amazing services. Tube Promoter (Single User License) Tube ...
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• So You Need to Promote Your Product?

  
  — Authority:
  Promotion is the key to getting your product noticed Image Credit Note: This posting has been guest written by Angie Picardo. Angie Picardo is a staff writer for NerdWallet. Her mission is to help entrepreneurs stay financially savvy, and save some money with a Karmaloop coupon code . You’ve made a new ...
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