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McKinsey: 60% of Second Life Users Unaware of Co-Creating with Brands; 60% Interested, Though
http://www.virtualworldsnews.com/ 2008/ 06/ mckinsey-60-of.htmlIn a recently released McKinsey report, on brands' use of open co-creation throughout the Web is hailed as the next wave of innovation. It seems like virtual worlds, with the possibility of collaborative design and emphasis on user-generated content, would...
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