web analytics

Since the early days of the Internet, Web site owners have strained to understand who is coming to their sites and what those people are doing. At first it was all about "eyeballs" and the sheer number of visitors. Reports would contain the number of visitors per hours, per day, per week, etc. Growth trends were easy to see, and everyone was looking for the "hockey stick." Pie charts, bar charts, and data grids ruled back then.

This quickly turned into a goals-based analysis where site owners would define a series of pages they wanted their users to travel, followed by an action, which could be purchasing a product, submitting a form or simply spending time on a content page.  Sites like WebAnalyticsBook and Digital Vinci cover this in detail.

The field of web analytics tools has grown crowded and the offerings all seem to blur together. Some of the current frontrunners are Google Analytics, Urchin, Omniture, and Web Trends. There are also some new faces that put a specialized spin on an old theme. LeaderLander and Overstat are two great examples. Leadlander specializes in focusing visitor information to close sales and Overstat strives to display visitor behavior graphically with Flash technology.  The next generation of tools will have more specialty than today's "all purpose" tools and we all hope their interfaces improve.

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Latest blogosphere posts tagged “web analytics”

• Startup-Watch: A Closer Look at Etsy.com

  
  Online Marketing Blog — Authority: 145
  One of the companies I’ve been following for a long time is Etsy.com.  Etsy.com is a website for folks selling craft items – or as they put it “Your place to buy & sell all things handmade.”  More broadly, they are referred to in the startup world as P2P commerce (person-to-person) – similar to eBay ...
  6 hours ago

• Goal Copy updated for new GA Goal Interface (And now can copy filters too)

  
  Online Marketing Blog — Authority: 145
  If you’re not familar with the Goal Copy Firefox extension, you can read the original post here.Goal Copy now works with the new GA Goal Interface.  Sorry it took me a while to get it updated and posted.But as a bonus, you’ll now find an extra pair of buttons for Copying and Pasting Filters.  They [...]
  6 hours ago

• The Elusive Web Measurement Strategy

  
  Direct Commerce Systems and Services — Authority: 128
  Brent Dykes has a very good post on the Omniture blog on developing a Web Measurement Strategy. He notes that "In a recently released report by e-Consultancy, we continue to see that many companies still don’t have a measurement strategy in place. After surveying more than 800 digital marketers, e-Consultancy ...
  12 hours ago

• Next-Generation Marketing Insights: New Company Launch

  
  WebGuild — Authority: 511
  This cutting-edge marketing consultancy offers marketing optimization and ROI modeling, advanced web analytics and a unique language-analysis tool for … More» More»
  1 day ago

• Bebo out from downunder?

  
  Online Marketing Blog — Authority: 145
  This morning’s online news reported that Bebo is about to close its Australian operations. But what does that really mean?To Australian Bebo users it means very little, there will be no change to their interaction with their social networks, but to AOL, who purchased Bebo in March 2008, it means a whole lot more, it ...
  1 day ago

• East Asian Games generating interest

  
  Online Marketing Blog — Authority: 145
  The 5th East Asian Games on 5 December is for the first time being staged in Hong Kong. This is the first time Hong Kong plays host to a large-scale multi-sport international event.The East Asian Games brings together 2,300 athletes from 8 countries and territories competing in 22 sports including Badminton, ...
  1 day ago

• Video Games searches overtake Mobile Phones following release of Call of Duty: Modern Warfare 2

  
  Online Marketing Blog — Authority: 145
  UK Internet searches for video games increased by 28% last week following the release of the much hyped and anticipated Call of Duty: Modern Warfare 2. As the chart below illustrates, Video Games overtook Mobile Phones to become the most searched for category within the Experian Hitwise Hot Consumer Electronics List ...
  1 day ago

• Q&A With Avinash Kaushik, Google Analytics Evangelist & Customer Insight Guru

  
  WebGuild — Authority: 511
  If you want to start with the basic and take a gradual course then I recommend Web Analytics: An Hour A Day, but if you are willing to be a bit brave then … More» More»
  1 day ago

• “X Month” Value

  
  Marketing Productivity Blog — Authority: 100
  The basic concept of LifeTime Value (LTV) was ably outlined by Seth Godin in a great post here .  If you know the average net value of a customer is $2500 over their “Life”, why would you not spend  $50 (or $200, really) to acquire each one?  As long as you stuck to the model, your company would be insanely ...
  1 day ago

• Webtrends Churns Out Updates, Says Hello to iPhone

  
  Blogging — Authority: 150
  Saying there’s been a lot about web analytics of late is an understatement. After several fresh sandboxes, shocking acquisitions and curious new approaches, we think it’s safe to say that 2009 will go down as the year that jump-started our understanding of these data.Webtrends (news, site) is taking the delivery ...
  1 day ago

• Online Video Software offers live streaming capabilities.

  
  WebGuild — Authority: 511
  Google Analytics integration provides organizations with easy access to the most popular free Web analytics package, making it possible to get a unified … More» More»
  1 day ago

• Global Advertising Strategies Makes Strategic Investment In Blueliner Marketing

  
  Ad Operations Online — Authority: 509
  Ownership Stake in Internet Marketing Company Further Expands Digital Service OfferingsNEW YORK – Global Advertising Strategies, an international full-service marketing and advertising firm, acquired a 41% stake in Blueliner Marketing LLC, an internet marketing company specializing in search engine optimization ...
  2 days ago

• Visa and the NFL team up for another season

  
  Online Marketing Blog — Authority: 145
  Football is in full swing as we enter the midpoint of November and are two months into the NFL season.  Many teams are still in the hunt for a playoff berth which makes for numerous exciting and must see games each weekend.  Not only are the fans of these teams enthused by this but also [...]
  2 days ago

• Droid Really Does

  
  Online Marketing Blog — Authority: 145
  The Motorola Droid is here.  And though I’m a little disappointed it didn’t actually arrive via Stealth Bomber, it did come in with a bang.  From all of the buzz online and an aggressive advertising campaign, Verizon Wireless has declared the Droid as the poster child of its new line of phones running Google’s ...
  2 days ago

• Funnels on the Fly in Google Analytics

  
  Online Marketing Blog — Authority: 145
  So there you are - you’re all ready to put more oil in your car, or maybe you’re trying to fill your sugar jar. Maybe you’re all set to do some ironing, but you need to put some water in the iron. Whatever the reason, it immediately hits you that you’ll be needing [...]
  2 days ago

• On Hillstrom’s Sharing Information with Executives

  
  Webmetricsguru - Web Metrics - Social Media Metrics - PR Metrics — Authority: 494
  I’m enjoying London and not as focused on blogging while visiting, but when I read Kevin Hillstrom’s post on Sharing Information with Executives, today – I immediately had some thoughts about it, which have been in my mind all day and decided to write about it now.  I like Kevin’s post and he’s  spot ...
  2 days ago

• Is Search Overhyped?

  
  Omniture: Industry Insights — Authority: 416
  Today I appeared on CNBC’s Power Lunch along with Marissa Mayer of Google to discuss trends in online search as retailers ramp up for the holiday season. One of the key points I wanted to convey is that search is overhyped. What do I mean by that? Search gets credited with driving sales for more than it actually ...
  2 days ago

• A Free, New, Google Analytics App for iPhone (Analyze This!)

  
  WebAnalystsInfo — Authority: 104
  Analyze This! , an iPhone application that makes it possible for stressed managers to monitor revenue and conversion on the go, has just been made available on App Store. Information about goal completions, e-commerce, and campaigns is fetched from Google Analytics and presented in a fast, simple way. It’s ...
  2 days ago

• Next Generation Web Content Management

  
  WebGuild — Authority: 511
  It’s extremely expensive to manually integrate disparate email marketing, web content management, web analytics and CRM systems,” says Ian Michiels, … More» More»
  2 days ago

• Will Carling Video Interview on Social Media, PR & Rugby

  
  Mel Carson - UK Internet Marketing Blog - Microsoft - Memoirs — Authority: 113
  Not everyday you get to meet and chat to a Rugby legend, so watch his face as I describe him as one! Suffice to say Will is a gentleman, extremely articulate but at the same time very self-effacing for someone who knows and has achieved so much. More on the interview on the Microsoft Advertising Blog Tweet ...
  2 days ago

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