web analytics

Since the early days of the Internet, Web site owners have strained to understand who is coming to their sites and what those people are doing. At first it was all about "eyeballs" and the sheer number of visitors. Reports would contain the number of visitors per hours, per day, per week, etc. Growth trends were easy to see, and everyone was looking for the "hockey stick." Pie charts, bar charts, and data grids ruled back then.

This quickly turned into a goals-based analysis where site owners would define a series of pages they wanted their users to travel, followed by an action, which could be purchasing a product, submitting a form or simply spending time on a content page.  Sites like WebAnalyticsBook and Digital Vinci cover this in detail.

The field of web analytics tools has grown crowded and the offerings all seem to blur together. Some of the current frontrunners are Google Analytics, Urchin, Omniture, and Web Trends. There are also some new faces that put a specialized spin on an old theme. LeaderLander and Overstat are two great examples. Leadlander specializes in focusing visitor information to close sales and Overstat strives to display visitor behavior graphically with Flash technology.  The next generation of tools will have more specialty than today's "all purpose" tools and we all hope their interfaces improve.

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Latest blogosphere posts tagged “web analytics”

• The media mix: how to make money from paid-for media content

  
  WebGuild — Authority: 555
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• Search Engine Strategies (SES) London 2010 Conference & Expo

  
  Ad Operations Online — Authority: 480
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• Dreamforce 2009: Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads

  
  Online Marketing Blog — Authority: 146
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• Dreamforce 2009: Delivering B2B Marketing Excellence in a Socially Connected World

  
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• Dreamforce 2009: Using Twitter Effectively for Marketing and Sales

  
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  Datarati :: Will Scully-Power :: Data, Analytics & Optimization in the World of Advertising! — Authority: 128
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• Eye-tracking at a fraction of the cost

  
  Datarati :: Will Scully-Power :: Data, Analytics & Optimization in the World of Advertising! — Authority: 128
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  WebGuild — Authority: 555
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• Top tips for using Google Analytics

  
  Datarati :: Will Scully-Power :: Data, Analytics & Optimization in the World of Advertising! — Authority: 128
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  Datarati :: Will Scully-Power :: Data, Analytics & Optimization in the World of Advertising! — Authority: 128
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  WebGuild — Authority: 555
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  WebGuild — Authority: 555
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• 4th Generation iPhone (3,1) Now Being Tested in San Francisco

  
  WebGuild — Authority: 555
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• Modificar la tasa de rebote Interesante…

  
  Blog de posicionamiento web en buscadores (SEO) y marketing online — Authority: 131
  Modificar la tasa de reboteInteresante articulo para que la tasa de rebote de google analytics tenga mayor significadohttp://padicode.com/blog/analytics/the-real-bounce-rate/ [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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• Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel

  
  Online Marketing Blog — Authority: 146
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  2 days ago

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