web metrics
Tag details
Welcome to the 'web metrics' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'web metrics'.
Latest blogosphere posts tagged “web metrics”
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Marketing size queens
bnox —
Authority: 420
Its unavoidable: most marketing professionals turn into size queens as soon as theyre setting targets, or reporting on succesful campaigns. Up until now, most KPIs also involve purely quantitative numbers to indicate succes. But then I got inspired by Digital Royalty and her hair extensions. She made me realise that ...1 day ago -
Sysomos Heartbeat 2.0 released
Socialmedia.biz —
Authority: 545
It’s a shiny, real-time monitoring and metrics tool for social Web B ack in May, I wrote about a demo presentation I had received from Sysomos and called their new technology alien technology, because it looked like the kind of cool stuff you see in science fiction movies set in the 22nd century. A few ...6 days ago -
How Google’s Acquisition of FeedBurner Will Change RSS Marketing
WORDPRESS-TEMPLATES-PLUGINS-RSS —
Authority: 138
While the original plan for the RSS Diary blog was leaving on hiatus until the 2007 edition of the RSS Marketing e-book is done, the FeedBurner acquisition by Google is a story just to important to pass up … especially all the implications it might bring into the world of RSS Advertising, and RSS Marketing [...]1 week ago -
Web Analytics 2.0 Book: In Stores Now!!
Occam's Razor by Avinash Kaushik —
Authority: 441
I am absolutely thrilled that my book Web Analytics 2.0 has been released and is in retail stores now, online and offline! Hurray!! Even with a broken right hand I can’t help but write this post! The waterfall of positive feeling stems from the fact that this book was very hard to write. I only had one job, at ...1 week ago -
Evaluating online communication tools
intelligent measurement —
Authority: 108
Online tools, such as corporate websites, members’ directories or portals increasingly play an important role in communications’ strategies. And of course, they are increasingly important to evaluate. I just concluded an evaluation of an online tool, created to facilitate the exchange of information amongst a ...2 weeks ago -
Social Media and Web Innovation metrics: ROA Return on Atten
Stompernet SEO Course —
Authority: 166
The web is semantic and the lexicon and the message have to be clear if one wants to perform. In order to have results one has to bear in mind the different disciplines cycles offline communication, from PR online to Email Marketing, to Adwords PPC, Affiliate, to SEO (Search Engine Optimisation) and of course now ...3 weeks ago -
Analytics Becomes Intelligent. Hello Insights!
Occam's Razor by Avinash Kaushik —
Authority: 441
A while back I walked into a meeting and said: “You know what… web analytics tools like Site Catalyst, Yahoo! Web Analytics, WebTrends, and yes even Google Analytics, are mostly glorified data pukers. Each tries to outdo the other in trying to collect ever more data and regurgitating it. For all the math they do, ...4 weeks ago
