web analytics case studies

Welcome to the 'web analytics case studies' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'web analytics case studies'.

Latest blogosphere posts tagged “web analytics case studies”

• Dreamforce 2009: Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads

  
  Online Marketing Blog — Authority: 146
  Last Wednesday I attended the Dreamforce session Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads.  My boss, Jon Miller, VP of Marketing at Marketo was presenting with two of our awesome customers, Emily Salus of CollabNet, Inc. and Dyke Hensen of PivotLink.  In this session, they ...
  1 day ago

• Dreamforce 2009: Delivering B2B Marketing Excellence in a Socially Connected World

  
  Online Marketing Blog — Authority: 146
  Last Wednesday at Dreamforce, I had the chance to attend the session entitled, Delivering B2B Marketing Excellence in a Socially Connected World. Forrester research analyst, Laura Ramos led a great presentation on how B2B’s can make best use of social media to drive demand. She started the session by stating what ...
  1 day ago

• Dreamforce 2009: Using Twitter Effectively for Marketing and Sales

  
  Online Marketing Blog — Authority: 146
  This session, my favorite of the whole week, included two awesome marketers at Salesforce: Tricia Gellman and Rasmus Mencke. Tricia narrated the event and Rasmus gave a demo of Salesforce for Twitter. In the demo, we learned that while Salesforce for Twitter is part of Support Cloud 2, it should be an important part ...
  1 day ago

• Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

  
  Online Marketing Blog — Authority: 146
  At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects ...
  1 day ago

• Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel

  
  Online Marketing Blog — Authority: 146
  Last Thursday at Dreamforce, I had the chance to attend The Secrets to Email Marketing Success: Marketing Panel. This panel session focused on how to get more from email marketing as well as discuss the latest trends and strategies in email marketing. The panel of experts included: Brian Vass, Sant Corporation; Robin ...
  1 day ago

• Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel

  
  Online Marketing Blog — Authority: 146
  Last Thursday at Dreamforce, I had the chance to attend The Secrets to Email Marketing Success: Marketing Panel. This panel session focused on how to get more from email marketing as well as discuss the latest trends and strategies in email marketing. The panel of experts included: Brian Vass, Sant Corporation; Robin ...
  3 days ago

• Dreamforce 2009: Search Engine Marketing Junkies

  
  Online Marketing Blog — Authority: 146
  This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase ...
  5 days ago

• Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads

  
  Online Marketing Blog — Authority: 146
  Yesterday, I described the important role that strong, risk-mitigating brands plays in inbound lead generation. This is where B2B social media marketing comes in, since it provides a way for any company, not just large multi-national corporations, to build strong brands that in turn generate quality inbound leads.Here ...
  5 days ago

• Happy Thanksgiving

  
  Online Marketing Blog — Authority: 146
  In the spirit of fall, we thought we’d share our favorites from Christop Niemann’s latest work of genius “Bio-Diversity” – Happy Thanksgiving, everyone!Posted in Lead Generation Copyright The Pontiflex CPL Blog - Happy Thanksgiving
  6 days ago

• Amplify Performance with CPL

  
  Online Marketing Blog — Authority: 146
  Our latest story in Adotas covers an overview of CPL advertising and discusses how CPL boosts efficiency for brands and extends the reach of search.Read the full article here!Posted in Lead Generation, Online Advertising, Performance Advertising Copyright The Pontiflex CPL Blog - Amplify Performance with CPL
  6 days ago

• How B2B Social Media Marketing Drives Inbound Leads (Hint It’s All About Risk and Brand)

  
  Online Marketing Blog — Authority: 146
  The B2B buying process is far from rational or simple. Enquiro’s groundbreaking research into the B2B buying process found that managing risk plays a much bigger role in buying decisions than previously thought, and that companies that can manage the “risk gap” will be at a significant advantage for driving new ...
  1 week ago

• Search Engine de-Optimization ..and the bogus celebration of yet another Google organic search lottery winner

  
  Online Marketing Blog — Authority: 146
  I am preparing my Search Analytics talk for Search Engine Strategies on December 7th at 10:30 in Chicago – which includes smart folks likes Jim Sterne and Matthew Bailey on the panel. This is the outline in which I am asked to talk:“Cut to the chase! Use analytics tools to get the specific answers you [...]
  1 week ago

• Social Media and the Power of Inbound Leads

  
  Online Marketing Blog — Authority: 146
  A key metric every marketer should consider is the conversion rate of raw leads to sales-ready opportunity by type of lead. Here’s the conversion rate we see here at Marketo for the last 12 months: A few comments: Word of Mouth, Partner, and Employee Referral are leads we can attribute directly to a [...]
  1 week ago

• B2B Social Media Marketing: Branding or Lead Generation?

  
  Online Marketing Blog — Authority: 146
  Social media can be many things: a place to network with friends, a way to follow market trends and monitor brand sentiment, a customer service tool for identifying unhappy customers. But is it a tool for demand generation? I believe the answer is yes, but that it requires a different mindset for lead generation [...]
  1 week ago

• Tracking Products Viewed - Web Analytics

  
  Online Marketing Blog — Authority: 146
  “I’m loving your book, it’s proving very helpful in getting me up to speed on YWA. I noticed this morning that on page 90 there *might* be a mistake in the code example.” - James Dutton.That’s a first, and not that I am surprised, but James found a mistake on page 90 in my Yahoo! [...]
  1 week ago

• CPC, CPA, CPL, CP-What?

  
  Online Marketing Blog — Authority: 146
  In the performance media space, there are 3 pricing options: CPC (cost per click), CPL (cost per lead), and CPA (cost per action). We know that CPC/search is great for reach, but how do you extend to “non-searchers” – people who aren’t actively looking for your product or service – while continuing to pay ...
  2 weeks ago

• The B2B Marketing Party of the Year: The Marketing Cloud Party at Dreamforce 2009

  
  Online Marketing Blog — Authority: 146
  Are you a B2B Marketer planning to be in the San Francisco Bay area next week?  If so, on Thursday night you will want to attend what is going to go to be remembered as the Marketing Party of 2009!  Why?  Three Reasons:Awesome Location! I don’t think it gets much cooler than the St. Regis [...]
  2 weeks ago

• A Friendly Email from JCrew

  
  Online Marketing Blog — Authority: 146
  We’ve been reading a lot of research showing that email the gateway to social marketing, and that discounts/special deals are the true motivator for people “friending” brands. Here’s a nice example from JCrew – looks like they’ve been doing their homework. Our only suggestion – don’t make the entire ...
  2 weeks ago

• Best Practices from the Front Lines: Thought Leadership with Mark Fidelman

  
  Online Marketing Blog — Authority: 146
  Marketing automation has the ability to benefit almost every B2B company and industry, but are there benefits specific to open source companies?   In our newest B2B marketing thought leadership interview, Mark Fidelman is the EVP of Sales at MindTouch and author of “Open Source Best Practices 2009” talks about ...
  2 weeks ago

• Creating a New Customer Every Few Days – Marketo’s Secret Sauce to Sales Success

  
  Online Marketing Blog — Authority: 146
  Last week I helped moderate the webinar, Marketo’s Secret Sauce for Sales Success.  It is a sequel to one of Marketo’s most popular webinars. The Secret Sauce to Demand Generation, given by Jon Miller, VP of Marketing at Marketo about how we generate leads and nurture them through the buying process.  This ...
  2 weeks ago

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