web analytics
Since the early days of the Internet, Web site owners have strained to understand who is coming to their sites and what those people are doing. At first it was all about "eyeballs" and the sheer number of visitors. Reports would contain the number of visitors per hours, per day, per week, etc. Growth trends were easy to see, and everyone was looking for the "hockey stick." Pie charts, bar charts, and data grids ruled back then.
This quickly turned into a goals-based analysis where site owners would define a series of pages they wanted their users to travel, followed by an action, which could be purchasing a product, submitting a form or simply spending time on a content page. Sites like WebAnalyticsBook and Digital Vinci cover this in detail.
The field of web analytics tools has grown crowded and the offerings all seem to blur together. Some of the current frontrunners are Google Analytics, Urchin, Omniture, and Web Trends. There are also some new faces that put a specialized spin on an old theme. LeaderLander and Overstat are two great examples. Leadlander specializes in focusing visitor information to close sales and Overstat strives to display visitor behavior graphically with Flash technology. The next generation of tools will have more specialty than today's "all purpose" tools and we all hope their interfaces improve.
Original Technorati articles tagged “web analytics”
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in TechnologyGoogle's Chrome: Now The World's Number 2 Browser

Chrome is just heating up and ready for browser wars!by joshner / on Dec 5, 2011 -
in TechnologyTwitter Gets Analytical

Will new Twitter web analytics solve the traffic tracking problem?by laurencubed / on Sep 14, 2011 -
in TechnologyHope, Heroes and Startups: Spring Metrics

Do web analytics have to suck?by ScentTrail / on Jun 14, 2011
Latest blogosphere posts tagged “web analytics”
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16 Remarkable Web Analytics Guides, Tips and Techniques
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Theres no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. In an environment where nearly everything that happens online can be measured, the challenge for marketers isnt gaining the ability to measure even more factors, but rather the clarity to... ...1 day ago -
Landing Page Optimization: 5 Killer Tips for Nailing Conversion Rates and Crushing Lead Gen Targets
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Bummer! you just missed another one. Someone clicked on your ad, took a few seconds to look at your page… But then, his mouse started going slowly upwards… and left… and before you know it he hits the back button and he’s gone. Probably forever… This is why you need to master landing page optimization ...2 days ago -
Landing Page Optimization: 5 Killer Tips for Nailing Conversion Rates and Crushing Lead Gen Targets
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Bummer! you just missed another one. Someone clicked on your ad, took a few seconds to look at your page... But then, his mouse started going slowly upwards... and left... and before you know it he hits the back button and hes gone. Probably forever... This is why you need to master landing page optimization [...] ...2 days ago -
The Weekly Compete Pulse
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Here’s a round up of the top digital marketing stories we shared online this week. What were the most interesting stories to you this week? Please share in the comments! Happy weekend, marketers! Linked in turned 10 years old. To celebrate their special anniversary, LinkedIn created an infographic with all sorts ...1 week ago -
Web Analytics Software Comparison: Identifying The Right Web Analytics Tools For Your Business
Search Engine Land: News About Search Engines & Search Marketing —
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If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled a great buyers guide to enterprise web analytics tools, but what if you’re in the market for a... Please visit ...1 week ago -
Web Analytics Software Comparison: Identifying The Right Web Analytics Tools For Your Business
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If youre considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled a great buyers guide to enterprise web analytics tools, but what if youre in the market for a... Please visit... ...1 week ago -
DCMO Series: 9 Path to Purchase Questions for Compete’s VP of Products
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Today we have our own VP of Products at Compete, Conor O’Mahony answering our path to purchase questions. He believes the new digital landscape presents enormous opportunities for brands. Next week, Compete heads to Miami, FL to host the tenth annual Digital CMO Summit. The event brings marketing leaders together to ...1 week ago -
The Clients I Can’t Afford To Take
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Online Marketing News: RipOff Report Expands, Paid YouTube Channels Launch & Mobile Local on the Rise
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Your customers want more personalized messaging and content. In fact, 64% believe it’s more important that companies represent them with relevant offers, compared to 36% who don’t want their activity tracked. Given the tools available to block ads, tactics to stop tracking, opt-in nature of communications and ...1 week ago -
4 things to consider before starting AB Testing
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Last week we had the opportunity to talk to Gregorry Ciotti, marketing strategist at Help Scout, and Sabina Idler, community manager, technical writer & UXer at Usabilla, about going beyond AB testing with your optimization strategy. I often see conversion rate optimization campaigns starting with AB testing ...1 week ago -
PPC Bid Management Guide
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Pre-Order Adobe Analytics with SiteCatalyst Classroom in a Book
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Publication Date: June 9, 2013Pre-Order Price: $48.45 Amazon Product Details: The fastest, easiest, most comprehensive way to learn Adobe SiteCatalyst Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe … Continue reading → ...1 week ago -
Google Search Trends: Ironman and Triathlon Race Terms
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Tired of Spam and Unwanted Email? 4 Steps to Optimize Your Inbox
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Tired of Spam and Unwanted Email? 4 Steps to Optimize Your Inbox was originally published on BruceClay.com, home of expert search engine optimization tips. Have you ever had more than 1,000 unread emails in your inbox, 95 percent of which you have no interest in opening? Sure, you delete an email here or there, but2 weeks ago -
BANK HOLIDAY news & views – after 6 days around CERN in Geneva
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Re-visiting the Computer Centre @ CERN It has always struck me odd to talk about ‘bank holidays’ especially when referring to what used to be Christian events. But economic thinking has become soo pervasive that hardly anybody questions anything more. I remember talking to mathematicians about the creation of ...2 weeks ago -
Growing Appetite for Food Sites and a Thirst for Jack Daniel’s
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Image from: Jack Daniel’s / Shutterstock With Easter falling earlier than usual, we compiled the list of fastest growing food sites in March. The holiday staple, honeybakedham.com, earned the top spot. The same brand made two more appearances on the list with its other domains: honeybaked.com and ...2 weeks ago -
Universal Analytics: Implications in Higher Ed
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I have encountered an increasing number of tantalizing posts about Universal Analytics (UA) in the last couple of months. As experience with this new version of Google Analytics (GA) grows in the marketplace, these posts are increasingly more technical and applied, including more discussion on the implication of ...2 weeks ago -
Interaction Analysis as a Leading Indicator of Funnel Conversions
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by Rajiv Kapoor Here’s a problem almost every marketer has faced. Let’s say you take a look at your conversions for the quarter and the results are not good. Conversions to marketing qualified leads are 10% below where they were last quarter. How do you know what the issue is? One cause of the problem2 weeks ago -
5 Display Campaign Checks You Can’t Forget
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Yesterday, I was really taking a deep look at a client’s account – I was trying to find out why branded searches and conversions have decreased this year compared to last year. And while there were a number of conclusions that we drew from the data, what interested me most was the difference in display2 weeks ago


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