web analytics

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Since the early days of the Internet, Web site owners have strained to understand who is coming to their sites and what those people are doing. At first it was all about "eyeballs" and the sheer number of visitors. Reports would contain the number of visitors per hours, per day, per week, etc. Growth trends were easy to see, and everyone was looking for the "hockey stick." Pie charts, bar charts, and data grids ruled back then.

This quickly turned into a goals-based analysis where site owners would define a series of pages they wanted their users to travel, followed by an action, which could be purchasing a product, submitting a form or simply spending time on a content page.  Sites like WebAnalyticsBook and Digital Vinci cover this in detail.

The field of web analytics tools has grown crowded and the offerings all seem to blur together. Some of the current frontrunners are Google Analytics, Urchin, Omniture, and Web Trends. There are also some new faces that put a specialized spin on an old theme. LeaderLander and Overstat are two great examples. Leadlander specializes in focusing visitor information to close sales and Overstat strives to display visitor behavior graphically with Flash technology.  The next generation of tools will have more specialty than today's "all purpose" tools and we all hope their interfaces improve.

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  • GoMeasure with Google Analytics – 07 – Measuring Trends – Nagalakshmi V


    Learn Free Internet Marketing Learn Free Internet Marketing Strategies using Video, Articles, Social Networking, Social Media, Web 2.0, Blogs, Affiliate Marketing — Authority Authority: 141
    Nagalakshmi V, Product Specialist for Google AdWords and Social Products, looks at how content producers can use Google Insights for Search and DoubleClick Ad Planner to generate ideas for new and engaging content. This was presented at the “GoMeasure with Google Analytics” events held in Singapore (Sep 6 2011) ...
    1 week ago

  • Getting to Know Google Web Analytics


    theonlinewritingjobs.com — Authority Authority: 130
    Google Web Analytics | Google Analytics All over the web, Google Web Analytics is probably in-line with the most popular tools in website building Using this service is so easy and it’s absolutely free. But before we go any further, we will first talk about what is Google Web Analytics all about. Google Web ...
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  • How to Use LinkedIn to Generate and Qualify B2B Leads


    Online Marketing Blog — Authority Authority: 124
    by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. LinkedIn enables brands to offer bite size chunks of content that support business objectives. ...
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  • 5 Tips for a Social Media Profile Extreme Makeover


    Online Marketing Blog — Authority Authority: 124
    by Jason Miller It can be difficult to stand out in the fast paced world of social media, but having a well branded cohesive design across your social profiles can help differentiate your business from the masses. Doing so will help reinforce your brand with existing customers and give a fantastic first impression to ...
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  • Online Marketing Blog — Authority Authority: 124
    Filed under: Lead Generation Copyright The Pontiflex CPL Blog –
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  • 2012 Email Marketing Recommendations


    Online Marketing Blog — Authority Authority: 124
    Rather than predicting what will come in 2012, I have 3 recommendations to make. They are: 1) Launch your mobile website if you haven’t already.  It just makes sense that the easier you make it for people to shop on their smartphones, the more likely they will be to do it (and to do it [...]
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  • 5 Reasons You Should Use Separate AdWords Accounts


    Online Marketing Blog — Authority Authority: 124
    Tweet     Many advertisers overlook the option of (and benefits to) managing their Paid Search efforts through more than one AdWords account.  While the initial effort needed for splitting up an existing account or setting up multiple accounts may seem tedious, it can be done quicker and easier than you might think ...
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  • 21 Tactics to Increase Blog Traffic (Updated 2012)


    Online Marketing Blog — Authority Authority: 124
    Posted by randfish Its easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, weve grown the Moz blog to nearly a million visits each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how [...]
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  • Why Every Marketer Now Needs a Google+ Strategy


    Online Marketing Blog — Authority Authority: 124
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  • Know Your Traffic Sources


    Web Designer Pinoy — Authority Authority: 147
    [I:http://www.uniquearticlewizard.com/extras/pics/seevolutionimage3.jpg] Knowing how people get to your website is a fundamental factor in fine-tuning your online presence. It can do wonders when it comes to squeezing more out of your advertising budget or becoming more educated about the tendencies of your users. ...
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  • 5 Reasons You Should Use Separate AdWords Accounts


    Increasing Your Website's Conversion Rate — Authority Authority: 98
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    1 week ago

  • Big News from Web Analytics Wednesday!


    Web Analytics Demystified — Authority Authority: 85
    Just a quick note of thanks to OpinionLab , ObservePoint , and Splunk who have joined I.Q. Workforce as official sponsors of our global Web Analytics Wednesday series for 2012. Thanks to these very generous organizations, my partners and I are going to be able to continue to help Web Analytics Wednesday ...
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  • The Value of Benchmark Reports


    SEO LinkTagstic — Authority Authority: 141
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  • Hitachi Consulting UK Delivers State-of-the-Art Retail Site Performance Measurement for Experian FootFall


    Your Story — Authority Authority: 490
      LONDON, UK – 17 January 2012 -Hitachi Consulting UK today announced that Experian FootFall, a market leading provider of visitor analytics, is launching its next generation software solution, unveiled at the National Retail Federation Annual Convention and Expo in New York. Built by Hitachi Consulting UK, the ...
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  • Standard and non-standard metrics


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  • Alternatives to Google Analytics Website Analysis tool


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    1 week ago

  • Marketing With Social Media


    Leanne Boyd - 1WebDiva.com — Authority Authority: 116
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  • Understanding the business value of social media


    Omniture: Industry Insights — Authority Authority: 95
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  • Site Promotion


    Leanne Boyd - 1WebDiva.com — Authority Authority: 116
    According to marketing textbooks, there are 4 “P’s”: Product, Price, Place and Promotion. How do these relate to promoting your website? In terms of improving a website’s online visibility, Place can be a key factor. Localization of your website can enhance its appeal to the audience you are targeting. This ...
    1 week ago

  • 5 Successful Social Media Campaigns


    Leanne Boyd - 1WebDiva.com — Authority Authority: 116
    Social media is still relatively new so marketers are still figuring out how to use it effectively. Here are a few campaigns who used social media properly and saw excellent results. 1. The Gap- Popular clothing retailer The Gap teamed up with online coupon dealer Groupon and offered $50 worth of clothes for just ...
    2 weeks ago

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