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If there is one thing that most website owners struggle with it is differentiating their businesses from the competition. This was one of the issues my team of web experts identified when we reviewed our latest winner: a custom horse wear site. The design, copy and conversion elements we pointed out to the owner ...2 weeks ago
The end of September saw yet another Google algorithm update – the Hummingbird. At the heart of this little bird is the difference between what people are looking for and why they are looking for it. Search engines have always delivered ranked results by matching the keywords typed in the search box to the ...2 weeks ago
Website copywriting is all about selling. You’ve heard it all before. You need to research your product well. You need to integrate material. You need to sell. But what goes into what you write and what readers retain from what you write are all very different and are surprisingly far apart. There are five mistakes ...3 weeks ago
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