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Supercharge your welcome emails with a new eec checklist
http://www.retailemailblog.com/ 2008/ 08/ supercharge-your-welcome-emails-with.h…Are your welcome emails a little flat? Or worse: Are you among the one-third of email marketers that don’t send a welcome email? Well, the experts on the Email Experience Council’s Email Design Roundtable are here with help. This week they released the Welcome Email Checklist, which shows you what elements to include and to consider for a high impact welcome email.
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Ping Time: Embedded video, forms in email, etc.
http://www.retailemailblog.com/ 2008/ 06/ ping-time-embedded-video-forms-in-emai…Our latest spin around the mediasphere turned up the following nuggets: >>EmailKarma shares the results of their poll on embedding video in email. >>Follow the ping >>Simone Barratt of e-Dialog sees lots of value in forms in email, even as many webmail clients have started blocking them.
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Email design treasure troves
http://www.email-marketing-reports.com/ iland/ 2008/ 06/ email-design-treasure-t…Thanks to Ivan Brezak Brkan for pointing me to what looks like a fabulous new email design resource... Spam Meltdown is a new blog created to "showcase finely crafted HTML emails." The first few posts already highlight dozens of designs, including a comprehensive look at welcome messages.
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Enterprise: Great Intent, Poor Execution
http://blog.emailexperience.org/ 2008/ 06/ enterprise_great_intent_poor_executio…I rented a car from Enterprise for the May 2008 Email Insider Summit on Captiva Island in Florida. Enterprise has been my vendor of choice for the past 5 years because of their incredible customer service and comparable prices. As far as I’m concerned they are ozone layers above the rest.
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Are Best Practices Too Hard?
http://blog.emailexperience.org/ 2008/ 06/ are_best_practices_too_hard.htmlA recent review of practices by top brand email marketers makes me think that there is something really wrong with our collective ability to follow best practices when it comes to creating compelling subscriber experience for new subscribers.
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Usability Review: “Welcome” Emails
http://www.calcuttawebdevelopers.com/ blog/ usability-review-welcome-emails/In online shopping, it is common to sign up for an account. Often, an ecommerce Web site will send you an email welcoming you to the site. But it doesn’t always happen. And while it can seem annoying to have an inbox cluttered by welcome emails, I think it’s a good thing to send a [...]
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New Subscriber Welcome Emails
http://mysteriousuniverse.org/ 2008/ 03/ 25/ new-subscriber-welcome-emails/I’ve discovered a bug today. It turns out the script to generate welcome emails for new Premium Members wasn’t working on the new servers. This unfortunately means any new Premium Subscribers who signed up since the site’s re-launch will not receive their welcome emails.
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A few good welcome emails
http://www.email-marketing-reports.com/ iland/ 2008/ 02/ few-good-welcome-emails…When someone signs up to your email program, there are four increasingly advanced ways to treat them: 1. Add them to your list and let them wait for the next email scheduled to go out The technical term for this is "a wasted opportunity." By not extending any kind of email welcome, you're ignoring them at the very moment they are most engaged and positively disposed toward you.
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Usability: “Welcome” Emails
http://www.varien.com/ ecommerce/ usability-welcome-emails/In online shopping, it is common to sign up for an account. Often, an ecommerce Web site will send you an email welcoming you to the site. But it doesn’t always happen. And while it can seem annoying to have an inbox cluttered by welcome emails, I think it’s a good thing to send a “welcome” email.
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Usability Review: “Welcome” Emails
http://www.varien.com/ ecommerce/ usability-welcome-emails/Usability Review: “Welcome” Emails In online shopping, it is common to sign up for an account. Often, an ecommerce Web site will send you an email welcoming you to the site. But it doesn’t always happen. And while it can seem annoying to have an inbox cluttered by welcome emails, I think it’s a good thing to send a “welcome” email.
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