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Bed bug have been found at Wilkes University, according to student paper, the Wilkes Beacon. They’ve been treated by Terminex, and students living in the affected building and their parents have been notified: [Jeff] White [research entomologist for bedbugcentral.com] says that one of the most effective treatments against bed bugs is education.

Wilkes’s New Campaign to Woo Students Posted on May 8, 2008 Under Media, Reading List | By Michael Dang Wilkes University in Pennsylvania has a novel way of recruiting students for their freshman class: According to MSNBC, it places highly personal ads on pizza boxes, billboards, atop gas pumps, in movie theaters and malls, and on MTV, VH1 and Comedy Central.

Wilkes University, a small, private school in northeastern Pennsylvania, is using a quirky new in-your-face $120,000 ad campaign to get the attention of today’s media- and marketing-savvy students. The university is plastering personalized messages on billboards, pizza boxes, gas pumps, and even on

We all get direct mail with personalized fields that are supposed to make us think the company marketing to us knows what makes us tick. The same with email, personal URL's, and other messaging that we know deep down is really just mass-produced by a computer.

This is the season when colleges pull out all the stops to woo students whom they have accepted but who are undecided about which school to attend. Prospective students are feted with sleepovers, concerts and parties.