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Note: The following refers to pre-owned vehicles. Generally, the only variations in the \”cost\” of a new car to franchise dealers is in destination or shipping fees. An additional variation for buyers is the notorious \’doc. fee\’, which varies widely by dealer. Let\’s take two cars, identical in every way.

Note: The following refers to pre-owned vehicles. Generally, the only variations in the “cost” of a new car to franchise dealers is in destination or shipping fees. An additional variation for buyers is the notorious ‘doc. fee’, which varies widely by dealer. Let’s take two cars, identical in every way.

I continue to be amazed that in 2008, marketers and car dealership salesman remain clueless about how to sell a car to a woman, or at least how to sell cars to women like me. My recent experiences in searching for a car I want and intend to buy, one that fits the description of what at least some women want when buying a car, has left me feeling rather frustrated.

Top Ten Cars for Women in 2008 Studies have shown that women have a far broader range for criteria in vehicles than men do. Women tend to pay far more attention to detail when selecting a new car, they look at things like, safety, comfort, practicality and value.

Looking at American society today, women are definitely in the driver’s seat, purchasing over half the cars sold and influencing the purchase of over 80%. With such a critical impact on automotive decision making, you’re probably wondering then, why is this industry so behind in placing more focus on them and their needs?

By: Peter Robinson Have you been studying up at the websites? Edmunds.com, Kelly Blue Book, etc.? Is it helping you prepare, or is it WAY too much information for anyone to absorb? Let’s simplify this a little bit.

Car Buyers Get Bad Advice Talk about adding insult to injury! Of all the consumer groups to intentionally mislead…haven’t car buyers suffered enough? ¶ Posted 08 May 2008 † Peter Robinson § Finance ‡ Comments (0) ° Tagged: car buying advice, car buying for women, CAR FU, San Diego, used cars

By: Peter Robinson One of the first things that a Finance Manager trainee begins to learn is something called ‘credit union conversion’. Dealerships spend millions of dollars and many hours of training time on this most important of disciplines, and the reasons are many and varied.

Car Buyers Can Take This to the Bank It is easy for car buyers to relax after the vehicle price has been established. This is the time when they should be alert and focused, because this is when money can change hands very quickly.

Ladies What You Should Know Before Buying A Car Of the millions of folks who purchase automobiles each year, women report they have difficulty making the correct choice. This is based on the fact that the average female is not familiar with the ins and outs of car purchasing.