word of mouth marketing

Welcome to the 'word of mouth marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'word of mouth marketing'.

Latest blogosphere posts tagged “word of mouth marketing”

• Social Media Marketing Book Review: Citizen Marketers by McConnell and Huba

  
  Brandthroposophy: A Marketing and Research Blog — Authority: 106
  I don’t wanna play favorites. But I just can’t help myself. This book has been one of my favorites ever since it came out. Ben and Jackie called the trend early, and described it better than anyone else I know. Kudos to them for writing such a great book that stands the test of time. Here is the MKTG 6900 Review ...
  18 hours ago

• Social Media Marketing Book Review: The Culting of Brands

  
  Brandthroposophy: A Marketing and Research Blog — Authority: 106
  My theory has always been that social media marketing is the latest manifestation of a trend in brand creation, management, and reception that has been going on for at least a decade. It is simply maturing and growing as the interactive possibilities of the Internet mature and expand. Here is another book in the ...
  18 hours ago

• Hold that plane

  
  Business is Personal — Authority: 122
  photo credit: Unhindered by Talent S omething amazing happened to me during my trip to Vegas late last month: An airline exceeded my expectations. “Exceeded” is a bit of a misnomer because my expectations are so low with airlines in general, but the fact is that they treated me like I would expect to be ...
  20 hours ago

• Blogwild!: A Guide for Small Business Blogging — live with author Andy Wibbels

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...
  1 day ago

• URGENT! GRASSROOTS ACTION ALERT! PLEASE CONTACT YOUR MEMBERS OF CONGRESS TODAY!

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  Dear Insurance Company:I just received an “urgent” email from you, with a desperate plea to call my Congressman and oppose health care reform.I’ve sent you $5,000 a month for 10 years. And you never so much as said hello.Now you and your incompetent grass-roots team expect us to step up and help you?This is not ...
  2 days ago

• More BtoB personality

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  I loved Cisco’s hilarious product placement on NBC’s 30 Rock. It’s another example of a big company showing us that BtoB advertising doesn’t need to suck.(See my post about GE’s great ads here.)Share:
  2 days ago

• Strategy First, Then Tactics

  
  Word of Mouth Marketing | Viral, Search, Blog, and Social Media Marketing — Authority: 98
  (The following is an excerpt from the Introduction of the upcoming book Marketing From the Navel: How to Become a Company Worth Talking About and Arm Customers to Spread the Word ) I have a favorite saying by the famed war strategist, Sun Tzu, that says, “Strategy without tactics is the slowest route to victory. ...
  2 days ago

• Win a chance to speak at Word of Mouth Supergenius

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  You can speak at Word of Mouth Supergenius! Upload a video showing why you’d make a great presentation for your chance to win.We want you to get up in front of a room full of people and tell them about how awesome you are at word of mouth marketing. Here’s what you need to do:Record [...]
  2 days ago

• I love doing this

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  Another great reminder from Seth to think about being wonderful:Think about all the cool stuff in your life. Not just stuff you can buy, but experiences, works of art, innovations of all kinds… the bar has been raised for what you need to do to be noticed, and the market is responding.Not only do I [...]
  3 days ago

• Passport Marketing At The Berlin Wall

  
  Influential Marketing — Authority: 116
  Today is the 20th anniversary of the fall of the Berlin wall and people across the world are focusing on this momentous day. Last week I was in Berlin and spent an afternoon looking at remnants of the Berlin Wall and its defining place in German history. As the German chancellor from the time (Helmut Kohl) said, "we ...
  3 days ago

• Every fan will bring a friend if you earn it

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  #1 selling rapper Tech N9ne nicely explains the secret to true word of mouth:“The first show we did in San Diego, seven people came. We performed like it was 7,000 people, so when we came back, word of mouth meant we played to 100 people. The next time, it was 500 – now we sell [...]
  3 days ago

• Business Lessons from a Soda Jerk

  
  Brand Autopsy — Authority: 407
  John Nese is a modern day soda jerk . He’s passionate about “ flavored water with a lot bubbles .” Soda makes him smile, makes him happy. He’s the proprietor of Galco’s Soda Pop Stop in Los Angeles. His store sells about 500 different sodas from small, independent-run soda makers. His business is a ...
  3 days ago

• I own the best bicycle shop in Chicago

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  If you’re going to run a scam selling trophies for fake awards, at least try to get it right.The “US Commerce Association” is a fake chamber of commerce that gives fake awards to winners of a fake contest announced in a fake press release.  I don’t know if the scam artists or the small businesses [...]
  4 days ago

• How to connect directly with your fans — live with Affinitive’s Warren Ackerman

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...
  4 days ago

• Pow! Right Between the Eyes — live with author Andy Nulman

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...
  5 days ago

• Word Of Mouth Marketing: Don’t Be Too Nice?

  
  Event & Entertainment Marketing Blog — Authority: 118
  The internet has truly become a word of mouth marketing haven.  There are tons of social network sites, review sites, and product theme sites that offer free word of mouth opportunities.  If you make an effort to search the internet carefully, you will find an entire marketing campaign available to you.  But as ...
  6 days ago

• We Must Do Away With "Social Media"

  
  Flagged For Follow Up — Authority: 106
  Weve got to kill the term social media as a way of describing what we do.   You suffer from serious lack of situational awareness if you havent noticed the eye-rolling at the mere mention of the phrase. How dare you Ian?? Really?  Watch the videos and visit the websites .  Im not making this ...
  6 days ago

• How to create buzzworthy topics — live with WOMMA’s John Moore

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...
  6 days ago

• Case Study: The NHL Uses Tweet-Ups To Energize Its Fan Base And Reach New Audiences

  
  The Forrester Blog For Interactive Marketing Professionals — Authority: 550
  [Posted by Nate Elliott . Follow me on twitter .] Yesterday we published a case study that Im really excited about, covering how the NHL used tweet-ups to create excitement for the 2009 Stanley Cup playoffs . The league worked with fans to organize a series of events that took place simultaneously around the world ...
  6 days ago

• Newsletter #755: The “Find a Partner” Issue

  
  Damn, I Wish I'd Thought of That! — Authority: 430
  {Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.}You don’t always have to go it alone. The next time you’re about to do something big, take a [...]
  1 week ago

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