word of mouth marketing

Welcome to the 'word of mouth marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'word of mouth marketing'.

Latest blogosphere posts tagged “word of mouth marketing”

• What I do for a living

  
  Damn, I Wish I'd Thought of That! — Authority: 499
  Damn, I Wish Id Thought of That - Andy Sernovitz Blog - Unusually Useful Ideas for Smart Marketers. A great, practical blog that will help you use word of mouth marketing, viral marketing, blogs, buzz, evangelism, and more.
  1 day ago

• Retailers: Are you making your own recession?

  
  Business is Personal — Authority: 416
  photo credit: Robert S. Donovan E ver hear the term BSOD? It’s an acronym for “Blue Screen of Death”, which is what you get when Windows barfs all over itself. In my experience, you get that rare (for me) “I’m a PC” explosion when hardware is failing (and sometimes when you seriously, royally ...
  1 day ago

• "The People Have Tweeted”: Trident and New Layers of Advertising

  
  iPlot — Authority: 452
  A full-page ad in USA Today on Friday and in the New York Times today marks the next chapter of the never-ending “ the conversation is your brand ” saga. Trident , the chewing gum maker, bought the placements, and instead of using them to promote its latest product (Trident Layers) with the usual mix of ...
  1 day ago

• Why social media freaks people out

  
  Damn, I Wish I'd Thought of That! — Authority: 499
  We’ve all seen executives freaking out trying to chase the social media fad of the day.I’ve always advised them to take a deep breath and chill.In my opinion, the only platforms you need to worry about are the ones where your customers are. Your job is to connect with a community of people, not drag [...]
  2 days ago

• The Social Media Vacuum

  
  CMC — Authority: 153
  This entry is part 4 of 5 in the series Social Strategies The social web is the strongest vacuum on the planet sucking everyone into being on-line for everything. Now the web will increase its pull off-line. Steve Rubel , writes in Forbes: What To Watch In 2010: Social TV “ TheWeb is changing before ...
  2 days ago

• You would have made $5.50, but you were too greedy

  
  Damn, I Wish I'd Thought of That! — Authority: 499
  I would have bought a $3 bottle of water in my hotel room. Probably two.But you got greedy and got nothing.Someone with a spreadsheet told you that you could get away with selling $7 waters.But no spreadsheet warns you when you’re acting like an ass.No spreadsheet warns you when your pricing makes a customer [...]
  3 days ago

• How to: Use Social Media to Increase Your Visibility and Get People Listening

  
  Small Company Big Image — Authority: 103
  How Service-now.com is Beating the Goliath(s) in the IT  Management Software Space Shannon Free-Cleveland, UCSD Extension, Matt French & Rhett Glauser of Service-now.com  (San Diego, Dec. 3, 2009) Does your small B2B business have a great story to tell and no one is listening? Are your primary B2B ...
  3 days ago

• Creating Buzzworthy Topics | VIDEO

  
  Brand Autopsy — Authority: 408
  Andy Sernovitz , entrepreneur and author , recently put on a Word of Mouth Conference in Chicago with lots of great sessions and case studies. Summaries of the presentations can be found here . My talk was on Creating Buzzworthy Topics . The format for this session was challenging because we had only ...
  4 days ago

• A great direct mail campaign

  
  Damn, I Wish I'd Thought of That! — Authority: 499
  A new parking garage opened up across the street from our office. They sent out this simple direct mail campaign: a flyer and a real pre-paid pass for $5 parking.It’s the first piece of direct mail that we were fighting over. It did what all direct mail should:Get you to open itConvey the value instantlyMake [...]
  4 days ago

• Creating Social Media Value: Part 3

  
  CMC — Authority: 153
  This entry is part 6 of 6 in the series Creating Social Media Value This is part of the “ “ Creating Social Media Value” . ” Series. We’ve covered Management & Administration, Listening & Learning and Part 3 is “ Thinking & Planning.” The objective of this part is to take what ...
  4 days ago

• Newsletter #761: The “Motivate Them” Issue

  
  Damn, I Wish I'd Thought of That! — Authority: 499
  [Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]If you’re trying to motivate people to do something — you’ve got an uphill battle on your hands. Most [...]
  5 days ago

• Creating Social Media Value: Part 1

  
  CMC — Authority: 153
  This entry is part 2 of 3 in the series Creating Social Media Value 4 Composite Functions of Social Media This is part of the series “ Creating Social Media Value” . The first step in creating social media value is to understand what it means to be  “ present in the marketplace” . The ...
  6 days ago

• The Secret of the Secret Quesadilla

  
  Damn, I Wish I'd Thought of That! — Authority: 499
  You can order a quesadilla at Chipotle, even though it’s not on the menu.Every parent knows this, because it’s the perfect thing to order for little kids — just cheese and a tortilla.Every parent tells their friends.Result: Tons of word of mouth.Why people share: Because it’s a secret. Because it’s special. ...
  1 week ago

• AlikeList raises $5M to help local businesses get discovered

  
  Gadget Reviews — Authority: 158
  Bookmark this categoryAlikeList is applying social networking to the discovery of local businesses. The Sunnyvale, Calif.-based company said today it has raised $5 million in a first round of funding to expand its social-local platform for listing, referring, and discovering trusted local businesses.The financing came ...
  1 week ago

• Which Part of Social Media Sells?

  
  CMC — Authority: 153
  This entry is part 4 of 4 in the series Social Strategies Everyoneeverywhere is selling “social media” products and services. I oftenwonder which part of social media  are they selling. In an earlier post titled “ Do You Sell Social Media Snake Oil ” we said “ Usingsocial media effectively demands ...
  1 week ago

• Ask for the sale when they are most interested in you

  
  Damn, I Wish I'd Thought of That! — Authority: 499
  Lots of websites use articles, blogs, and other content to attract visitors.It’s a fine strategy. But the challenge is converting those visitors to buyers.The Spice House in Chicago does an amazing job by putting a shopping cart right inside their recipes. You read the recipe you like and add the products to your ...
  1 week ago

• The biggest bag of M&M’s you’ve ever seen

  
  Damn, I Wish I'd Thought of That! — Authority: 499
  Our favorite thank-you gift is a giant 52 oz. bag of M&M’s. It’s ridiculously huge.We get a better response to this gift than when we send fancy gift baskets, expensive cheesecakes, or gourmet desserts.Why? Because it’s surprising.A silly-sized bag of your favorite candy, even if it only costs $8 at Costco, ...
  1 week ago

• The (un)sustainability of pop-up retail: Downtown Portland, Oregon

  
  Sustainable Marketing Blog — Authority: 123
  The latest Portland Development Commission e-newsletter is touting pop-up shops (temporary retail spaces) in downtown Portland, Oregon as a “success story”: “Ten days in, designers recoup their investments, exceed sales expectations and gain extra exposure…and Portland shoppers discover one-of-a-kind ...
  1 week ago

• 500,000 fans prove it: Social media has nothing to do with a great ambassador program

  
  Damn, I Wish I'd Thought of That! — Authority: 499
  Bill Samuels Jr. is a 7th-generation bourbon maker and president of Maker’s Mark. His Ambassador Program is, time and again, considered the gold standard of product fan clubs.500,000 people proudly carry a membership card to show their support for this brand.Guess what? It ain’t about social media.The entire ...
  1 week ago

• Would your employees send you a love letter on the way out the door?

  
  Damn, I Wish I'd Thought of That! — Authority: 499
  A classic from Southwest Airlines’ Paula Berg who is leaving the beloved airline after 10 years:68 REASONS WHY I’VE LOVED WORKING AT SOUTHWEST AIRLINESThis puddle.The response you receive when you tell someone that you work for Southwest Airlines.Free flights.The People – There are times when I pass folks in the ...
  1 week ago

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