word of mouth marketing

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Latest blogosphere posts tagged “word of mouth marketing”

 

• Customers Buy Products, Evangelists Buy Causes

  
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  The Dove brand had its inception only a decade after World War II with the introduction of a new beauty bar that wouldn’t dry your skin the way soap did. It grew from this initial product into “the world’s top cleansing brand”, adding moisturizing body wash, antiperspirant/deodorant, face care, shampoos and ...
  1 week ago

• Trust: Don’t ruin it for everyone else.

  
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  I just paid $7.50 for a well-advertised $5 sandwich. It was at an airport franchise of a national brand. Yes, the local franchisee may have the right to charge more at this location. And yes, they can make a ton of cash taking advantage of travelers with fewer choices. But the entire national brand suffers a ...
  1 week ago

• What’s Wrong with Self Promotion?

  
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  Occasionally I go off the familiar path and write on a topic that lights my fire and the topic of self promotion has done just that. Now I would like to start by saying self-promotion and spam are two different things (at least to me anyway) I will try to make sense of the two and hopefully we all are clear by the ...
  2 weeks ago

• 5 defenses against negative word of mouth

  
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  This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Everyone experiences negative word of mouth. Even the most beloved companies in the world make mistakes. Your job is to actively respond to negative word of mouth and prevent it from ...
  2 weeks ago

• That’s Biz Helps Restaurant Owners Calculate the Cost of Bad Restaurant Reviews

  
  eReleases Press Release Headlines — Authority: 163
  Free spreadsheet tool measures the total lost revenue impact of bad online restaurant reviews BLOOMFIELD HILLS, Mich., May 7, 2013 /PRNewswire/ – Restaurant owners are frustrated by bad online reviews. Potential customers that look at restaurant review sites are making decisions whether to eat at their restaurant ...
  2 weeks ago

• You don’t have to get it right the first time

  
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  I bought an early Kindle in 2007 — and I returned it. It just wasn’t very good. Amazon probably had warehouses full of Kindle 1.0s that were sent back. But they were cool about the return. No hassles at all. So I bought another a few years later … and I liked it. And now I’ve bought six for the family, lots ...
  2 weeks ago

• Two Marketing Platforms for Writers!

  
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  I recently found a few cool writing platforms that will help writers of any genre gain more exposure. It’s called Wattpad a Canadian based writing social network. It allows writers to post their work by the chapter or full manuscripts. Readers are allowed to read and vote on your content as well as discuss your ...
  2 weeks ago

• I’m special. And all my neighbors know!

  
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  This simple strip of tape says a lot: I’m a special Amazon customer. I get free movies, free shipping, free books, and more. This tape has already started a half-dozen conversations about Amazon prime in my office and neighborhood. And it cost them nothing What can you do with existing packaging to start a word ...
  2 weeks ago

• Is Star Trek Better Than Star Wars? Is J. J. Abrams The Saviour?

  
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  Yoda shows disrespect to Star Trek In this month’s GQ magazine (May 2013 issue, p. 68 in my print copy) John Ritter has an article about J. J. Abrams, the Lost creator-director whose speciality has becoming reviving old franchises like Mission Impossible and Star Trek . About Star Trek , he opines–with an ...
  2 weeks ago

• Do you miss Circuit City? How about Hostess?

  
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  The true test of a great brand: Would anyone care (or notice) if it was gone? If your company vanished tomorrow, would any customer miss you? If you’re not making that sort of meaning, you need to up your game, add more value, or find a better horse to ride. P.S. A great test: Would anyone wear your logo if your ...
  2 weeks ago

• 7 Customer Loyalty Lessons from Lady Gaga

  
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  Lady Gaga image via BigStockPhoto.com With 23 million albums sold, five Grammy Awards, and Forbes ’ distinction as one of the world’s most powerful celebrities, Lady Gaga is one of the most well-known pop artists in the world. Known as much for her voice as for her over-the-top wardrobe, few recognize ...
  2 weeks ago

• Are you ignoring a very important audience?

  
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  Here’s a guest post Drew McLellan, CEO and Top Dog at  McLellan Marketing Group , wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Employers have been in the driver’s seat for the past several years as the recession made jobs scarce and ...
  3 weeks ago

• How to get city-wide promotion by die-hard fans for $4,000

  
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  A local Apple store celebrates a remodeling by giving away 1,000 t-shirts. It probably cost them $4,000. Who wears logo shirts? Die-hard fans who love your brand. Now Apple has 1,000 fans walking around advertising the store for years — fans who feel extra-special because they have a collectible shirt. How can ...
  3 weeks ago

• You better get a new monocle

  
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  Nobody needs a monocle. But it’s caused thousands of people to talk about Warby Parker eyeglasses . Great word of mouth starts with one great conversation-starter. Even if it’s goofy. (I like this one because it’s silly but still related to the product line.)
  3 weeks ago

• #2 secret to getting Twitter followers

  
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  Ask at the right time. Ask for the follow when people are actively engaging with your brand. Great example: On any “thanks for signing up” screen: P.S. #1 secret? Tweet interesting, relevant content.
  3 weeks ago

• Will music help make Twitter stickier?

  
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  Twitter is a powerful presence in the world of social media. But the network that built its popularity around 140-character tweets is still having trouble figuring out how to make users stick around. Social media users spend considerably more time on Facebook than they do on Twitter. Even other social sites such as ...
  3 weeks ago

• You Don’t Have to Spend A Lot To Make More Money From Your Website

  
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  Sometimes very small businesses must rely on what they can do for themselves to keep their online marketing efforts fresh.  There has never been any argument that small budgets sometimes prohibit small businesses from getting agency help. That’s okay.  If you do your due diligence and are careful, there’s no ...
  3 weeks ago

• Are You Leveraging Your Brand Advocates?

  
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  Every organization, from small businesses to nonprofits, has brand advocates. They are the people who toot your horn, recommend your products, services, or mission, and share their passion with many others. Your organization doesn’t have to be an Amazon, Apple, or Google in order to have brand advocates. Have you ...
  3 weeks ago

• How Dyson’s Winning Strategy Depends On Who They DON’T Hire

  
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  The “Ballbarrow” was never really a product destined for greatness. Replacing a wheel in a traditional wheelbarrow with a ball hardly qualifies as a groundbreaking technological innovation. But it does solve a problem. Great inventions usually do. And when James Dyson first created and produced his Ballbarrow, it ...
  3 weeks ago

• Are your jewels cool?

  
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  Do you want people to talk about your product? Give them a name to remember and a name that’s easy to share. Which are you more likely to talk about: Capilene 1 Stretch Boxer Briefs (Patagonia) Light Boxer Briefs (The North Face) Coolest Cool Jewels 6 Inch Short (Columbia) The topic of Cool Jewels ...
  3 weeks ago

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