word of mouth marketing

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Latest blogosphere posts tagged “word of mouth marketing”

 

• Dumbing Down Smart Research Findings on Word of Mouth Marketing

  
  Brand Autopsy — Authority: 103
  Academics are publishing smart research papers and dissertations on word of mouth marketing. However, these rigorous studies are just that — rigorous. Far too rigorously academic for most marketers to understand and act upon. Geno Church (from Brains on Fire ) and I have read lots of research papers where ...
  4 days ago

• Why does the hotel give you a shoeshine cloth?

  
  — Authority:
  It’s not something most people use, and it’s not something most people ask for. It’s so you don’t polish your shoes with the nice towels. This little cloth replaces an unwanted behavior with a better one. And it works a lot better than a mean sign demanding that you don’t polish your shoes with the towels. ...
  4 days ago

• SocialMedia.org’s weekly list of upcoming word of mouth and social media conferences

  
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  Each Tuesday we share a preview of the great upcoming word of mouth and social media events we feature as part of our weekly SocialMedia.org’s Big List newsletter. If you’re hosting something amazing, let us know about it by emailing us at editor [at] socialmedia [dot] org. June Social Media ...
  5 days ago

• This is how you make advertising

  
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  Possibly the best Craigslist ad ever. And a lesson for anyone who creates advertising: Ads have to be worth reading or they don’t work. They don’t need to be silly, they can be informative, entertaining, educational, sentimental — anything works. As long as the advertisement gives you a genuine reason to pay ...
  5 days ago

• Social Customer Service: Why and How You Should Do It

  
  Vitrue Blog - we make brands social — Authority: 107
  We often talk about how content is now the runaway driving force for engagement and effective social marketing.  But for brands, there’s another, often neglected force of equal power and potential we’d better not lose sight of.  Customer service . Here’s the good news.  Customer service doesn’t have the ...
  6 days ago

• How to turn a bad review into a better review

  
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  We all get bad reviews. No matter how hard you try, you’re going to screw up a job every so often. So what do you do? Respond to the review. Don’t just let the bad review sit there. Most review sites now let you comment on the review. Stay cool. Just explain what happened and tell your story. Apologize. ...
  6 days ago

• Episode #20 | Talkable is Conditional

  
  Brand Autopsy — Authority: 103
  The Talkable Brand video series continues… Episode #20 | Talkable is Conditional In this episode, you’ll learn word of mouth marketing is conditional. It’s conditional upon giving people reasons to talk. DIRECT LINK TO VIDEO BACKGROUND INFO: The Talkable Brand video series will help you to ...
  6 days ago

• How To Be A Better Entrepreneur, Friend, Parent, Marketer & Human

  
  — Authority:
  NOTE FROM ROHIT : Likeonomics is now AVAILABLE - if you read my previous post and decided to wait to buy it because I asked you to, thank you!! Please purchase your copy of Likeonomics RIGHT NOW ! About four months ago I was sitting at home during an unseasonably warm evening in late January. It was the ...
  6 days ago

• Finding a Void and Filling It

  
  — Authority:
  For brands today, the competition is fierce. Unemployment rates are up, and businesses are struggling to survive. To succeed in this world, your personal or small business brand needs to be invaluable. You need to offer the world something unique, something that makes you stand out. Basically, to be successful today, ...
  1 week ago

• Invite them to a private party

  
  — Authority:
  Check out this private invitation from a car dealer inviting 50 people to check out the new line of cars. People love to feel important. They love to have inside information. They love to be the first to know something. If you can give your fans this experience, they’ll be out there sharing just how special ...
  3 weeks ago

• Learn how to get people talking about your business, your idea, your art, or your cause

  
  — Authority:
  You can have amazing word of mouth. The Word of Mouth Marketing Book is a fun, practical, hands-on guide that will teach you how. The new, improved paperback and ebook editions came out this week. What sparks the irrepressible enthusiasm of Apple, IKEA, Harley-Davidson, Southwest, Zappos, and Patagonia fans? Why ...
  3 weeks ago

• SocialMedia.org’s weekly list of upcoming word of mouth and social media conferences

  
  — Authority:
  Each Tuesday we share a preview of the great upcoming word of mouth and social media events we feature as part of our weekly SocialMedia.org’s Big List newsletter. If you’re hosting something amazing, let us know about it by emailing us at editor [at] socialmedia [dot] org. May WOMM-U 2012 — May ...
  3 weeks ago

• This is rude, dirty, and the only secret to success in social media

  
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  As usual, Matt Inman nails it in one of his classic comics on The Oatmeal. Here’s an excerpt. Read the whole thing here.                 Read the whole thing here.
  3 weeks ago

• Episode #17 | Talkable is being Invisible

  
  Brand Autopsy — Authority: 103
  The Talkable Brand video series continues… Episode #17 | Talkable is being Invisible In this episode, you’ll learn the best word of mouth marketing is invisible to human eye, but not the heart. When it happens, you can’t necessarily see it, but you can definitely feel it. DIRECT LINK TO VIDEO ...
  3 weeks ago

• You definitely should NOT do this … but it’s 55% full!

  
  — Authority:
  I love anything that lights me on fire, makes me pass out, or puke like the not-a-little insane Spartan Race . They give us a great example of how to build enthusiasm for an event with these scoreboards. It’s a simple way to drive sales by a) showing that other people are buying, b) creating a time-based deadline, ...
  3 weeks ago

• Steve Farber on The Radical Leap Re-Energized

  
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  We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Steve Farber , president of Extreme Leadership , is one of our ...
  3 weeks ago

• Greg Link on Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World

  
  — Authority:
  We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Greg Link , author, speaker, and co-founder of CoveyLink is part ...
  4 weeks ago

• The Evolution of Influence in 16 Minutes

  
  — Authority:
  The Evolution of Influence in 16 Minutes For brands, influence matters. It really matters. But how does a brand gain influence and develop an audience of influential brand advocates? Amplify created a short film called FanCulture that explains how the relationship between brands and consumers (i.e., fans) grows ...
  4 weeks ago

• How to be Remarkable: Phone Call from Seth Godin

  
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  Books have been written by better writers than I about how to deliver a remarkable experience that your clients tell others about. One of those writers is Seth Godin. In his book, Purple Cow , and in his blog , Seths message is pretty simple: To be remarkable, do something worth making a remark about. Want an ...
  4 weeks ago

• How WindsorONE earns incredible BtoB word of mouth

  
  — Authority:
  We’re bringing together a fantastic group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. WindsorONE ’s Brian Bunt , Craig Flynn , and Emily Albinski are ...
  4 weeks ago

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