word_of_mouth_marketing
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Latest blogosphere posts tagged “word_of_mouth_marketing”
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A lifetime of love and support doesn’t have to end
Damn, I Wish I'd Thought of That! —
Authority: 476
Are you forgetting a great group of ambassadors: your alumni?We spend a ton of effort trying to woo bloggers and evangelists, and we forget about those alumni and retirees who connected their lives to the company for years.Many will be thrilled to stay involved and connected.The New York Times writes about HP’s ...11 hours ago -
It’s the extras that make it special
Damn, I Wish I'd Thought of That! —
Authority: 476
My kids will only use markers in this case from Crayola. It’s their special “marker house”. No way a competitor gets to break that rule.Crayola didn’t change the product, they just added value to the packing. Or (if you want to think deep thoughts) is the packaging the product?What are the minor changes you ...1 day ago -
30 interviews with some real word of mouth marketing supergeniuses
Damn, I Wish I'd Thought of That! —
Authority: 476
If you’ve been following us for the past few weeks, you know we’ve collected a bunch of interviews with our fantastic speakers as previews for our Word of Mouth Supergenius event on December 16.In case you missed a few, here’s the full list. Lots of great ideas on earning the respect and recommendation of your ...2 days ago -
Ask for help from your fans. Be specific.
Damn, I Wish I'd Thought of That! —
Authority: 476
Your customers love you. They want you to win. They want you to thrive so they can keep buying your stuff.But have you asked them for help? Given them an action step?This is a secret of political organizing: Don’t ask for generic support. Ask for a single action. Just one. (Then another. Then another.)Generic fandom ...2 days ago -
How to measure your word of mouth — live with Olivier Blanchard
Damn, I Wish I'd Thought of That! —
Authority: 476
We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...3 days ago -
Newsletter #758: The “Make Great Friends” Issue
Damn, I Wish I'd Thought of That! —
Authority: 476
[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]You can’t have too many good friends. Whether in your industry or in your neighborhood, here are a [...]3 days ago -
Pie Annuities for People who Have Everything
FriendsEAT.com —
Authority: 433
You can get this baby forever There are a number of sayings that revolve around pie, one of the most beloved of all desserts. “As American as Mom, baseball and apple pie.” Pie has been a favorite dessert for decades, and now a Texas restaurant is capitalizing on their signature dish and offering pie-lovers ...3 days ago -
How to get word of mouth for a conference with a t-shirt
Damn, I Wish I'd Thought of That! —
Authority: 476
Learn how to get people talking about you with just a t-shirt. Watch this:It works! Read these great posts from our speakers. Notice how they are writing about the conference in detail instead of just a quick tweet.Jason FallsLearn Word-Of-Mouth With The Supergeniuses: When I got home Thursday, I had a package ...4 days ago -
How to create and promote your blog — live with Jason Falls
Damn, I Wish I'd Thought of That! —
Authority: 476
We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...5 days ago -
Advertising that makes you stop and play
Damn, I Wish I'd Thought of That! —
Authority: 476
Advertising’s job is to stop us.Bad advertising stops us from enjoying our show. It interrupts us.Good advertising makes us stop and smile and play and laugh.Here’s a live ad for Travelers Insurance from the Minneapolis airport:Advertising is only worth doing if it is truly awesome.Share:5 days ago -
How Dreamfield’s Pasta built a permission-based following — live with ExactTarget’s Jeff Rohrs
Damn, I Wish I'd Thought of That! —
Authority: 476
We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...6 days ago -
Talk Is Cheap But Its Worth Gold
Event & Entertainment Marketing Blog —
Authority: 118
People are doing more talking then ever before. You can thank the internet and cell phones for this. They are not just talking with their mouths. They are writing, blogging, and social networking. These words and conversations are what is influencing decisions and moving product. As event and entertainment ...6 days ago -
WOMMA Conference: Recap Presentation
Brand Autopsy —
Authority: 114
*** Note, my WOM Enthusiast hat is on with this post. *** When you return from a conference chock-full of insights, it’s difficult to share everything you learned. Sure, you can transcribe your notes but your notes are bound to have some holes. You can also pull insights from summaries other attendees have posted ...1 week ago -
The Worst Social Media Mistake
CMC —
Authority: 154
This entry is part 3 of 3 in the series social media directions Noone really likes making mistakes. We all make mistakes and most peoplelearn from their mistakes. The value of social media is you can learnfrom other people’s mistakes. You can also simply copy currentpractices and make the same mistakes others ...1 week ago -
How to be awesome on Twitter and Facebook — live with CME Group’s Allan Schoenberg
Damn, I Wish I'd Thought of That! —
Authority: 476
We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...1 week ago -
A New Marketing Thought Leader for Gen X / Gen Y
m-cause —
Authority: 108
“I have a confession to make, I lead a double life.” Bob Gilbreath in the Marketing with Meaning introduction If you are looking for a fresh voice from a new generation of marketers…then I highly recommend you pick up Bob Gilbreath’s new book: Marketing with Meaning . Yep, there are reasons why ...1 week ago -
The Debate: Free Vs. Paid Content
CMC —
Authority: 154
This entry is part 16 of 16 in the series Conversational Currency Theinternet and social technology has turned the publishing industryupside down and inside out. We’ve seen 24 of the top 25 newspapers goout of business. Magazine subscription rates are down and the leaderswithin the industry are struggling ...1 week ago -
Finding Passion with Aquaphor
Ogilvy PR 360 Digital Influence Blog —
Authority: 531
With so many great insights and case studies at this year’s WOMMA in Las Vegas, it’s hard to sum it all up in one post. We saw a number of trends in insights, bringing to light the best practices from top WOM marketers. Many of these best practices were incorporated in the Team Aquaphor campaign with Active ...1 week ago -
Lily Allen: Its Ok To Sell My Counterfeit CDs, Just Dont Give ...
Computer & Internet - computer-internet.marc8.com —
Authority: 167
Dark Helmet alerts us to the news that our good friend Lily Allen is back in the news discussing file sharing again . Tragically, it does not appear that shes used her "time off" to better understand copyright issues very much. read more1 week ago -
How Coca-Cola empowers fans all over the world — live with Adam Brown
Damn, I Wish I'd Thought of That! —
Authority: 476
We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, ...1 week ago
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