wordofmouth

Welcome to the 'wordofmouth' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'wordofmouth'.

Latest blogosphere posts tagged “wordofmouth”

• Strategy First, Then Tactics

  
  Word of Mouth Marketing | Viral, Search, Blog, and Social Media Marketing — Authority: 91
  (The following is an excerpt from the Introduction of the upcoming book Marketing From the Navel: How to Become a Company Worth Talking About and Arm Customers to Spread the Word ) I have a favorite saying by the famed war strategist, Sun Tzu, that says, “Strategy without tactics is the slowest route to victory. ...
  6 hours ago

• Will Social Technology Change Business?

  
  CMC — Authority: 150
  This entry is part 32 of 32 in the series Social Media The impact of social technology on business as usual is and will continue to be profound. Profound in that social technology fuels never-ending change caused by the markets of conversations. These markets represent intelligence that is transparent, fluid and ...
  16 hours ago

• Is Advertising The Weakest Social Link?

  
  CMC — Authority: 150
  Asan Engineer, my respect for the Advertising/Marketing/PR, as anindustry, is diminishing daily.  I see what is gorged behind thecurtain and I see what is barfed in front to the curtain.  The degree of hypocrisy defies social responsibility. While many Marketing and PR professionals have a deep commitment ...
  1 day ago

• An Agency For Agencies?

  
  CMC — Authority: 150
  This entry is part 31 of 31 in the series Social Media I received the following message from a connection through Linkedin.  Hello,My latest position at an ad agency came to a close this week, as thecompany went out of business. I am forwarding you my LinkedIn profilein hopes that you or someone you know may ...
  2 days ago

• Can You Explain Social Media?

  
  CMC — Authority: 150
  This entry is part 30 of 29 in the series Social Media How many times have you been asked “ Can you explain social media to us? “ Then you have to think about how to explain the entire (r)evolution ofthe internet and its present state.  Try doing that and you’ll losemost people’s attention. It has ...
  3 days ago

• Case Study: The NHL Uses Tweet-Ups To Energize Its Fan Base And Reach New Audiences

  
  The Forrester Blog For Interactive Marketing Professionals — Authority: 543
  [Posted by Nate Elliott . Follow me on twitter .] Yesterday we published a case study that Im really excited about, covering how the NHL used tweet-ups to create excitement for the 2009 Stanley Cup playoffs . The league worked with fans to organize a series of events that took place simultaneously around the world ...
  4 days ago

• Is ROI Input, Process Or Output?

  
  CMC — Authority: 150
  11 5th, 2009 This entry is part 12 of 12 in the series Social Media ROI It seems that online and off line conversations are consumed with measuring the ROI from social media.  Much of the dialog is a waste of time and focused on the wrong thing . Yet organizations seem to ...
  4 days ago

• SuperGenius in Chicago

  
  [CinemaRatty] Latest Articles — Authority: 164
  One of my goals for the new year (and the remainder of this year) is to get out and about more, both to formal conferences and less structured meetups. Sometimes events I want to get to conflict with work or personal things but it’s something I’m working on ironing out and prioritizing. Which is why I’m jumping ...
  4 days ago

• Why You Shouldnt Use Social Media

  
  CMC — Authority: 150
  This entry is part 12 of 12 in the series Social Media ROI Using social media just because everyone else is does not mean you should, at least not yet. Before jumping into all the chatter and all the advertisingorganizations would be better served by asking themselves a series ofquestions. Finding the answers ...
  5 days ago

• Kings of Leon reveal their Fashion line

  
  Fashion and Design World Today — Authority: 469
  It seems to be the latest trend amongst celebrities to release a fashion line in their name so it comes of no surprise to find out that the increasingly popular American rock band Kings of Leon have quickly followed suit. The rockers have an impressive career so far with grammy awards and sell out concerts but now ...
  6 days ago

• 4 Themes from 3 Startup Successess

  
  Zane Safrit — Authority: 128
  BusinessWeek profiles 3 startups and their keys to success. Their businesses are a dog and horse boarding ranch and kennel, an architecture design firm and a staffing provider. The companies and links to their sites are listed below. I was struck by the themes they shared in their success. Do what you know, what ...
  6 days ago

• Does Web Growth Blow Your Mind?

  
  CMC — Authority: 150
  From Anthony (Tony) Tjan is CEO and founder of Cue Ball, writes : 5 Mind Blowing Web Stats: Total Sites Across All Domains August 1995 — October 2009: Mind-Blowing Web Stat #1: 40,000-fold increase in the number of websites in 15 short years. If the number of approximately 5000 websites in 1994 is correct ...
  6 days ago

• The Devaluation Of Social Media

  
  CMC — Authority: 150
  This entry is part 28 of 28 in the series Social Media Social technology is being devalued by labels and sophomoric uses beingapplied by most of today’s users. It is also being devalued by thecurrent pricing of “ social media ” products and services offered by early adopters claiming to be “social ...
  6 days ago

• Are The 4 Ps Dead?

  
  Word of Mouth Marketing | Viral, Search, Blog, and Social Media Marketing — Authority: 91
  (The following is an excerpt from the Introduction of the upcoming book Marketing From the Navel: How to Become a Company Worth Talking About and Arm Customers to Spread the Word ) The 4 Ps In 1960, a concept was introduced by E. Jerome McCarthy that identified the four basic tenants of marketing as Product, ...
  1 week ago

• How Do You Sell Social Media?

  
  CMC — Authority: 150
  This entry is part 28 of 28 in the series Social Media Theissues of social media and how to use it is usually ambiguous, oftenconfusing, and sometimes baffling to business owners. The immediatequestion on everyone’s mind is how do I use it to create revenue. So ifyour selling your knowledge of social media you ...
  1 week ago

• Do You Know Why?

  
  CMC — Authority: 150
  This entry is part 13 of 13 in the series The How Series Thequestion of why about anything indicates an interest in understandingwhy. Young children ask a lot of “why” questions because they arecurious about everything. Adults then ask their children “why did youdo that?” and when others ask us why we ...
  1 week ago

• Social Media Force Fields

  
  CMC — Authority: 150
  2009 This entry is part 25 of 24 in the series Social Media Useof social media will continue to cause problems for businesses. Theinitial problem is trying to control it. Then the next problem is notunderstanding how to leverage it. All problem situations, regardless of ...
  1 week ago

• Who Has Social Media Directions?

  
  CMC — Authority: 150
  This entry is part 23 of 24 in the series Social Media The word directions means several things including: guidance or supervision of action or conduct : an explicit instruction : the line or course on which something is moving or is aimed to move or along which something is pointing or facing : a ...
  1 week ago

• Would you let your employees rap to your customers?

  
  Zane Safrit — Authority: 128
  Southwest Airlines does.
  1 week ago

• Are Your Directions Wrong?

  
  CMC — Authority: 150
  This entry is part 12 of 12 in the series The How Series Socialmedia doesn’t come with directions. Instead it is a never endingprocess of learning what, where, when, who, how and why youindividually and your entire organization should use it purposely. Social media doesn’t come with a manual and it isn’t ...
  1 week ago

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