wordofmouth

Welcome to the 'wordofmouth' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'wordofmouth'.

Latest blogosphere posts tagged “wordofmouth”

• Old Strategies No Longer Work!

  
  CMC — Authority: 154
  This entry is part 1 of 5 in the series Social Media Directions Historically strategies have been developed based on assumption made about how the markets respond and to what. The aim of a strategy is to develop market differential, awareness and value that the market would respond to. Old methods relied ...
  2 days ago

• A Strategy For Social Media ROI?

  
  CMC — Authority: 154
  This entry is part 5 of 5 in the series social media directions Therehas been lots of debate about the ROI from social media. As discussedpreviously the debate reflects old strategic thinking that sayseverything must be measured against an ROI. That old thinking reflects“legacy knowledge” and old management ...
  3 days ago

• What Does A Strategist Do?

  
  CMC — Authority: 154
  009 This entry is part 4 of 3 in the series social media directions People ask me “What do you do”? My response is “ I am a social media strategist” . Then I get a blank stare and the proverbial question of “ what is that”? I have also noticed  other people ...
  3 days ago

• Google Opts For Word-Of-Mouth News Announcement (Again)

  
  Bulletpoints — Authority: 108
  With news that Google has just announced the next step in its plan to take-over the world , one tech sector at a time, it seems like an apt moment to highlight how it does PR/marketing. For those who haven’t heard, Google plans to dominate the mobile-phone market in the form of a new, Google-branded handset and ...
  3 days ago

• The Worst Social Media Mistake

  
  CMC — Authority: 154
  This entry is part 3 of 3 in the series social media directions Noone really likes making mistakes. We all make mistakes and most peoplelearn from their mistakes. The value of social media is you can learnfrom other people’s mistakes. You can also simply copy currentpractices and make the same mistakes others ...
  4 days ago

• BBH Labs On The Razorfish FEED Report // Links for 2009-11-21

  
  CMC — Authority: 154
  “Information Wants To Be Free” - The Razorfish FEED report [BBH Labs] Link to original post
  4 days ago

• Learn Word-Of-Mouth With The Supergeniuses

  
  Social Media Explorer — Authority: 603
  When I got home Thursday, I had a package waiting. It was from Andy Sernovitz , the Word-Of-Mouth guru. Andy has invited me to speak at a one day event he’s putting on in Chicago Dec. 16 called, “ Word of Mouth Supergeniuses. ” You can learn more on the event website, but keep reading first. The package ...
  5 days ago

• The Debate: Free Vs. Paid Content

  
  CMC — Authority: 154
  This entry is part 17 of 16 in the series Conversational Currency The internet and social technology has turned the publishing industry upside down and inside out.  We’ve seen 24 of the top 25 newspapers  go out of business. Magazine subscription rates are down and the leaders within the industry are ...
  5 days ago

• The Debate: Free Vs. Paid Content

  
  CMC — Authority: 154
  This entry is part 16 of 16 in the series Conversational Currency Theinternet and social technology has turned the publishing industryupside down and inside out.  We’ve seen 24 of the top 25 newspapers  goout of business. Magazine subscription rates are down and the leaderswithin the industry are struggling ...
  5 days ago

• Are CMO’s Clueless?

  
  CMC — Authority: 154
  This entry is part 2 of 2 in the series social media directions Some of the articles I read make be wonder if the market and marketers are paying attention to their market. Then again since I spend everyday watching markets and the influence of social media on these markets maybe I am one of the few who actually ...
  6 days ago

• The Power Of Social Distribution

  
  CMC — Authority: 154
  This entry is part 1 of 1 in the series social media directions In the old days (and they are still around) media was “pushed” upon the masses and shaped our attitudes, beliefs and perspectives on everything. Today our attitudes, beliefs and perspectives on everything are being shaped by a different kind of ...
  6 days ago

• The Power Of Social Distribution

  
  CMC — Authority: 154
  This entry is part 1 of 0 in the series social media directions Inthe old days (and they are still around) media was “pushed” upon themasses and shaped our attitudes, beliefs and perspectives on everything. Today our attitudes, beliefs and perspectives on everything arebeing shaped by a different kind of ...
  6 days ago

• What Is Your Social Strategy?

  
  CMC — Authority: 154
  As more and more businesses migrate to use of social media it quickly becomes evident that they lack a strategy. In the coming months and years we will see a new knowledge domain emerging and it will be labeled as “ social strategy “. Like every other management mantra of the past defining, developing and ...
  1 week ago

• How Does The Market Move?

  
  CMC — Authority: 154
  Markets move when new information enters a market. Today markets are overloaded with new information flooding our minds and vying for our attention. New and old media grabs our attention when it provides relevant and relative information that appeals to our affinities.  Media surrounds us 24/7 both online and ...
  1 week ago

• Top 5 Holiday Season Sales Boosting Ideas

  
  Social & Affiliate Marketing — Authority: 151
  Online Marketing companies need to focus on certain important aspects of online sales that will help them to retain customer base and also provide them with enough material motivation to stick to the companys products. Online sellers will find it increasingly difficult to withhold customers on the web because of the ...
  1 week ago

• Is Social Media Shifting?

  
  CMC — Authority: 154
  This entry is part 37 of 37 in the series Social Media Apture™ by Mark Smiciklas Istarted examining the phenomena of social technology in 2006 and havewatched it shift through different phases. Each phase has brought newmeaning and as more and more people engage the dynamics have changed.With ...
  1 week ago

• Audi Turns To Facebook Fans For Design Input

  
  CMC — Authority: 154
  via wired.com "As a return on their online investment, Audi got to put a finger on the pulse of their biggest fans and — most importantly — built brand loyalty. “The fact that they felt our opinions were worth taking to heart was encouraging,” Audi Facebook fan Joe Zamani said in a statement. “It ...
  1 week ago

• What Is The Market’s Intention?

  
  CMC — Authority: 154
  This entry is part 15 of 15 in the series Conversational Currency Marketers act as though we are all cattle waiting to be herded into a transaction. It seems as though the prevailing thought about all this social technology is that it enables organizations to “herd” us into their community and they use “ ...
  1 week ago

• BX: They Trust Me And I Trust Them

  
  CMC — Authority: 154
  One of my favorite aggregation sites is Business Week Exchange . To me BX represents a knowledge inventory. Everyone who posts to this site is a media maven, social influencer, and trust agent. Each one represents a galaxy of relationships, experiences, and followers. All the categories are sourced by these ...
  1 week ago

• Innovative Marketing Ideas to Boost Holiday Season Sales

  
  Naked News — Authority: 175
  Online Marketing companies need to focus on certain important aspects of online sales that will help them to retain customer base and also provide them with enough material motivation to stick to the companys products. Online sellers will find it increasingly difficult to withhold customers on the web because of the ...
  1 week ago

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