wpp

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Latest blogosphere posts tagged “wpp”

 

• POE Social Media Planning Beyond Reach (Infographic)

  
  — Authority:
  Size does matter, but big is only good when smart when it comes to strategic POE social media planning beyond reach. Get the insights and infographic here. I think I might have seen all the buzzing, womming, seeding, social media planning, buying, strategies and tactics available. From local brands to ...
  3 days ago

• The vindication of Paul Fishlock

  
  — Authority:
  Wow. You may have noticed that not much went up on Mumbrella over the last couple of hours. That’s because I’ve been reading the judge’s findings in Paul Fishlock’s case against The Campaign Palace. I’d always known that agencyland can be a brutal place. But the picture of the cynical, ego-driven, ...
  2 weeks ago

• How to kill innovation without really trying

  
  — Authority:
  Google is known for its innovation as well as its flexible, creative work environment, with simple comforts such as refrigerators, on-site launderies, gyms and a multi-cuisine dining facility. Coincidence? Or something more? Human beings can be pretty ingenious if left to their own devices. However, with a little ...
  2 weeks ago

• Facebook Hires New Head of Europe, Middle East and Africa

  
  — Authority:
  Facebook has appointed one of U.K. advertising’s most high-profile players as the social network’s new head of Europe, the Middle East and Africa: Nicola Mendelsohn, executive chairman of the Karmarama agency and a former president of the U.K.-based Institute of Practitioners in Advertising. Before joining ...
  2 weeks ago

• Advertising: When Madison Avenue Went Public, as Seen on ‘Mad Men’

  
  — Authority:
  A back-of-the-envelope valuation of the fictional advertising agency Sterling Cooper Draper Pryce, circa 1968, as DealBook takes a step into Don Draper’s world.        
  2 weeks ago

• When Madison Avenue Went Public, as Seen on ‘Mad Men’

  
  — Authority:
  A back-of-the-envelope valuation of the fictional advertising agency Sterling Cooper Draper Pryce, circa 1968, as DealBook takes a step into Don Drapers world.
  2 weeks ago

• Martin Sorrell on the Changing Media Landscape

  
  — Authority:
  Buy less print, more TV, more radio and a dollop of digital/social says WPP CEO. Some interesting quotes on where Sir Martin Sorrell sees the future of media. Even more interesting that he was talking at a Financial Times conference, a newspaper with a strong online presence conference and I was reading it on the ...
  3 weeks ago

• We check our phones 150 times a day and upload 400 million tweets

  
  — Authority:
  This week the annual London-based Financial Times Digital Media conference took place and Battenhall was able to attend to see some of the world’s leading names in media, digital and business give their views on the present and future. Bruce Daisley of Twitter’s talk on how the social network has changed how ...
  3 weeks ago

• WPP results show UK growth

  
  — Authority:
  After the announcement on Thursday that Britain has avoided a triple-dip recession with the economy expanding more than expected by 0.3 per cent in the first quarter, WPP’s results have added additional hope by confirming 2.1% growth in total revenues to £2.5bn. The UK’s services sector helped to boost gross ...
  3 weeks ago

• Students to get free places at Mumbrella360 MGrad Project again

  
  — Authority:
  Mumbrella will again be providing 100 free places for students thinking of working in the media and marketing industry to attend a stream of tailored content at Mumbrella360. The full day’s MGrad program, taking place on the second day of the June 5 and 6 conference, is again being sponsored and curated by WPP’s ...
  4 weeks ago

• Could WPP Be Next to Strike Media Deal With Twitter?

  
  — Authority:
  WPP is looking closely at rival Publicis Groupe’s newly-minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter ad products, data and preferred Twitter advertising slots. WPP chief executive Martin Sorrell, who has said he views ...
  4 weeks ago

• Twitter Strikes Major Advertising Deal For Social TV

  
  — Authority:
  In its flight towards IPO Twitter strikes a major advertising deal for Social TV with Publicis’ Starcom MediaVest Group. The deal values hundreds of millions of dollars over multiple years and gives Starcom clients like; P&G , Walmart , Coca-Cola . Promising them access to preferred ...
  4 weeks ago

• Advertisers should slash newspaper and magazine budgets, says WPP boss

  
  The Guardian - guardian.co.uk — Authority: 986
  Sir Martin Sorrell says WPP finds huge disparity between outlay on advertising and time consumers spend reading publications Sir Martin Sorrell, the chief executive of WPP, has said advertisers should think seriously about slashing the amount they spend on newspapers and magazines – and accused Google, Facebook and ...
  4 weeks ago

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