writing white papers

Welcome to the 'writing white papers' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'writing white papers'.

Latest blogosphere posts tagged “writing white papers”

• 3 Copywriting Pitfalls You Must Avoid

  
  Michael Stelzner's Writing White Papers — Authority: 106
  If your objective is to help businesses capture a lead, close a sale or establish themselves as kings in a crowded market, here’s some things to avoid: 1. Don’t lead with the product pitch : In today’s economy nobody likes to be sold to.  Rather they prefer engagement.  That typically means start by building ...
  1 week ago

• 3 Ways to Help Your Writer Over the Hump

  
  Michael Stelzner's Writing White Papers — Authority: 106
  The blank page is a big obstacle almost every writer faces when sitting down to write a white paper. Marketing managers can play an important role in helping writers over this hump, and get better writing in the bargain. How does every white paper start out? As a cursor blinking on a completely empty screen. ...
  1 week ago

• 4 Steps to Successful White Paper Outlines

  
  Michael Stelzner's Writing White Papers — Authority: 106
  White papers need structure, and smart marketing managers work out the structure with an outline early in the writing process . Be sure your writer includes these elements in an outline. How often do you get started down a path in your work, only to realize you have to backtrack and go down a different path? Is ...
  2 weeks ago

• Six Ways to Make Your White Paper Appeal to Multiple Audiences

  
  WhitePaperSource — Authority: 92
  Ideally you create one white paper for every segment of an audience. But what if you can’t swing that? What if, for some reason—time, money, or whatever—you need to reach more than one audience with the same white paper? In a previous article, I described how to “clone” one basic document for various ...
  5 weeks ago

• Major Study Shows White Paper Power Increasing!

  
  Michael Stelzner's Writing White Papers — Authority: 106
  Listen up businesses!  The white paper is here to stay and it’s only getting more important .  Or so says a brand new study by Eccolo Media . I covered the main take-home message of their last report earlier this year.  But this new study has some amazing findings covering everything from the influence of ...
  6 weeks ago

• How to Avoid Copywriting Rewrites

  
  PoeWar — Authority: 398
  Alex Writes: Thank you for your wealth of information on writing. I’m an aspiring copywriter, and on top of my day job, dabble in freelance writing for brochures and corporate websites. The thing is, I occasionally encounter clients who change my copy so much (admittedly, for the better) that it makes me doubt my ...
  6 weeks ago

• Using Twitter For White Papers

  
  Michael Stelzner's Writing White Papers — Authority: 106
  Are you scratching your head trying to come up with current trends on a particular white paper topic? Why not tap into Twitter? By using applications that harness the power of this vast network, you can selectively search the Twittersphere for trends in your industry. Set up alerts around key phrases (more…)
  6 weeks ago

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